Objective
What kind of objective does our client have? Does he or she want to sell products? Obtain better rankings? Advertise the services that are offered?
Target audience
Who is the target audience? Who are the potential customers and/or users of this service?
Summary
Exactly what kind of service is the client requesting?
Keywords
In this section we are to jot down some keywords that summarize and identify the client and his or her type of business. For example, if our client was involved in the autotransport business, what kind of keywords would we jot down? Promptness, safety, efficiency, stability..
Key points
These are essential details that need to be written down. For example: company colors, logos, images that will be used, the personal style of the client.
Conclusions
After reading the previous sections, you should know what the client expects from you. And, it should be clear what kind of work you will have to do for the client. Before coming up with a preliminary estimate for the project, you should take some time to reflect.
What might seem to be an easy project that can be finished in a matter of hours, can turn out to be quite long and tedious: Do you want to avoid falling prey to this and working in total confusion? If your answer to this question is yes, we suggest you take a look at the next chapter: How to calculate costs and delivery time of a web project avoiding the writing of pointless figures?
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