Page 1



ENGAGE more readers


ng tu r i Fea es and es b l u e tu n l ti m e D e r ag th ! from y Trio e R

BE SMART with your resources

Opening Reception

p.m. Thurs. Oct. 12 • 6-9

Heritage Roopiam , WA

, Olym 604 Water Street SW

INNOVATE and succeed


CONVENTION October 12 – 14, 2017 Red Lion Hotel, Olympia, WA

Washington Newspaper Publishers Association • PO Box 389, Port Townsend, WA 98368 • • 360-344-2938


The Need for Steely Focus

FRIDAY, OCTOBER 13 8:30-10 a.m. Les Zaitz Publisher Malheur Independent

Community journalists are uniquely poised to serve as more than billboards for local information. They have an opportunity to pull segments of a community together, focusing them on an issue of importance, whether it’s how to drive down local poverty or replace a dangerously aging school. The need is significant for solutionaimed conversations, to get people talking.

LES ZAITZ is a two-time Pulitzer finalist and retired senior investigative reporter for The Oregonian/ OregonLive. In November 2016, he took over as editor and publisher of the weekly Malheur Enterprise, a rural weekly newspaper his family bought to keep it from closing down. He started his professional career right out of high school, hired in 1973 as a general assignment reporter for the Salem Statesman Journal. He continued writing as a staff reporter and correspondent while attending the University of Oregon, working for the Springfield News, the Oregon Journal, UPI, and the New York Times. Les has won state, regional and national journalism awards for 40 years. In 2007, he was part of a team that won the prestigious George Polk Award and was a finalist for the Pulitzer. He was a finalist for the Pulitzer in 2014. He is a five-time solo winner of Oregon’s Bruce Baer Award, the top state award for investigative reporting. The Oregon Newspaper Publishers Association in 2016 awarded him its highest honor for career achievement – an award not given since 2010.

E DI TOR S  R EPORT ER S Covering the Big Event FRIDAY, OCTOBER 13 10:15-11:45 a.m.

Les Zaitz Malheur Enterprise

Don Nelson Methow Valley News Neal Pattison Everett Herald What happens when the big story breaks in your backyard? A forest fire that isolates and shuts down services. A mud slide that buries an entire community. The occupation of a wildlife refuge by armed property rights advocates. This panel shares real stories and advice from the frontlines of breaking news.

LES ZAITZ is a two-time Pulitzer finalist and retired senior investigative reporter for The Oregonian/ OregonLive. He’s covered many big events, including the occupation of the Malheur Wildlife Refuge by armed political activists hoping to change federal land management policies. DON NELSON is a long-time reporter and editor, currently the publisher of the Methow Valley News, and this year’s WNPA President. When fires surrounded Twisp in the Methow Valley, he learned the value of phones that work, generators and ingenuity.

NEAL PATTISON joined the Daily Herald as executive editor 10 years ago. Big stories covered by his staff in Everett have included the Oso disaster and the shooting deaths of five students at a Marysville school. Neal previously was an assistant managing editor at the Spokesman-Review and the Seattle P-I and managing editor of the Albuquerque Tribune in 1996 when that paper won a Pulitzer Prize for its revelations about plutonium experiments performed on uninformed civilians.

PU BL ISH ER S AD R EPS TOM MULLEN, Publisher of the SheltonMason County Journal, has enjoyed a wide and varied career in the newspaper business. He was Operations Manager for Mullen, Stevenson & Hicks Newspapers for more than a decade, training designers, photographers, reporters, sales people and publishers at dozens of newspapers throughout the West.

Advertising Flash Session I Tom Mullen Shelton-Mason County Journal FRIDAY, OCTOBER 13 10:15-11:45 a.m.

J. LOUIE MULLEN owns the papers in Port Townsend and Newport, Washington, as well as the Thermopolis Independent Record and Green River Star in Wyoming.

Four micro-workshops in one session in one room. Attend two!

Lloyd Mullen is the Publisher of the Port Townsend & Jefferson County Leader.

A few basic rules for creating discipline in your business life. Presented by Tom Mullen.

JOHN LESTER is the Advertising Manager at the Shelton-Mason County Journal and a 21year veteran of the McDonald’s franchise.

TRISH KINNEY is a sales pro with experience in print and digital sales. She’s an IAB-certified Digital Media Sales Trainer and a certified Google Professional, with more than 18 years of in-field sales training. Since 2005, she’s signed over $7 million in digital revenue, and her focus on multi-media training helps sales reps strengthen their business relationships, exceed their sales goals, and gain a greater sense of “wellness in the workplace.”

Don’t be looking to sell them an advertisement but always be looking to be their friend. Presented by J. Louie Mullen.

Great photos can sell more newspapers. Strategies for winning more readers, rack sales and subscriptions. Presented by Lloyd Mullen John Lester will discuss what one of the world’s largest advertisers preaches and how that dovetails into good marketing of your newspaper.

Managing Time, Overcoming Objections Trish Kinney

FRIDAY, OCTOBER 13 2-3:30 p.m. Part One (45 min.) - How to take back your life with Time-Blocking! (aka “WITFM?”) - Learn how putting your own needs first will result in more productive, high-quality time for your clients! Part Two (45 min.) - Assessing Needs, Addressing Objections (aka “Help me help YOU”) - In this interactive workshop, you’ll prioritize your account list using the “Pareto Principle”, try out my “4-steps-totrust” needs assess model, and learn a pleasant new way to face objections!

E DI TOR S R EPORT ER S Narrative Writing

FRIDAY, OCTOBER 13 2-3:30 p.m. Presenter:

Tom Hallman Jr. The Oregonian Tom will focus on storytelling using techniques that can be used right away at papers big and small. You don’t need to spend months and months reporting and writing to create compelling stories. Tom will show you how it’s done.

Social Promotion FRIDAY, OCTOBER 13 3:45-5 p.m. Presenter:

Seth Long Sound Publishing When is it a good idea to use digital distribution platforms like Apple News, or Facebook Instant Articles? What’s the business case? At what point do you hit the wall with organic social exposure (posting to your own Facebook page) and have to start looking into paid social promotion for your own publication?

TOM HALLMAN Jr. is a Pulitzer Prize winning journalist and author. He’s been on staff at The Oregonian for more than 35 years and has published several books. His journalism and nonfiction narrative stories explore the significance of big moments and small and their impact on a life. Tom was a winner of the Pulitzer Prize for feature wrting in 2001 for his poignant profile of a disfigured 14-year old boy who elects to have life-threatening surgery in an effort to improve his appearance. He also was a Pulitzer Prize finalist in 1998 for beat reporting and in 1995 for feature writing. “Tom Hallman Jr.’s narrative writing seminar was the most useful I’ve attended in my 40 years working in radio and newspapers. When a Pulitzer Prize-winning reporter is willing to spend hours giving you the nuts and bolts of his technique with concrete examples, it’s well worth it. But the payoff came in using it. The first time I wrote a story using his technique, I got the biggest response of any story I’d ever written, including compliments from total strangers; my editor and publisher; and even reporters on other papers. It’s a sweet feeling.”

SETH LONG is the Director of Digital Media for Sound Publishing in Washington State, where he manages digital initiatives for 49 local news and niche content brands. He started working in the newspaper industry in 1995 as a reporter in Hermiston, Oregon.


Meet at the rece 5:45 p.m. Friday

PU BL ISER S A D R EPS CHRISTINE FOSSETT is Lafromboise Communications President and Publisher of the Chronicle in Centralia.

JEN CLARK is a long-time ad sales person currently at the Port Townsend Leader.

Advertising Flash Session II FRIDAY, OCTOBER 13 3:45-p.m.

Presenter: Tom Mullen Shelton-Mason County Journal Four micro-workshops in one session in one room. Attend two!

Tom Mullen shares techniques for growing readership using Max Heath’s Top 12 circulation promotions. MICHELLE NEDVED is the Publisher at the Newport Miner.

Christine Fossett shares some of the company’s best ideas for generating revenue, and a few fails too! Advertising Consultant Jen Clark tells how to consistently grow advertising revenue by providing the right incentives. Michelle Nedved, Publisher at the Newport Miner, talks about setting up programs to get telephone sales on track.

PU BL ISH ER S A D R EPS TRISH KINNEY will moderate a lively discussion centered on the issues of the day: What seems to be working for newspapers around the country? What are the common problems they are facing? Should you go headlong into digital investments or keep concentrating on print? How do you attract and keep good employees?

Publisher’s Roundtable

SATURDAY, OCTOBER 14 9:30-11 a.m. Moderator Trish Kinney What hard questions are going unanswered? Meet with fellow publishers and share your passions, frustrations, solutions and visions. Bring your questions, problems and experiences and see what your peers think.

EV ERYON E Archiving Your Newspaper SATURDAY, OCTOBER 14 8:30-9:15 a.m. Presenters: Shawn Schollmeyer Washington State Library Staff SmallTownPapers Explore new ideas on how to archive your newspaper and your digital content.

SHAWN SCHOLLMEYER works for the Washington State Librar y and is helping preser ve Washington State newspapers, making many available to the public. She also coordinates with the National Digital Newspaper Program which is focused on preser ving and digitizing pre-1923 newspapers.

SmallTownPapers, based in Shelton, provides the Bet ter Newspaper Contest website to WNPA and is an online gateway to newspapers from small town America - past and present . Working with publishers from across the countr y, the company digitally scans current and archived newspapers and then provides online access. SmallTownPapers is the industr y leader in digitizing bound volume newspaper archives, producing millions of scans for hundreds of publishers nationwide.

E DI TOR S R EPORT ER S Getting Access to Public Records and Meetings

SATURDAY, OCTOBER 14 9:30-11 a.m. Presenter: Michele Earl Hubbard Allied Law Group

Digital records are wreaking havoc in the world of public records, and governments are pressing for restrictions. Learn the latest from your WNPA hotline attorney.

MICHELE E ARL-HUBBARD, a renowned media law and open government law attorney, is president of the Allied Law Group (ALG). She has been named to Best Lawyers in America for First Amendment and Media Law every year since 2006 and also for First Amendment and Media Law Litigation since 2012. She was named the 2014 Seattle Lawyer of the Year for First Amendment Law by Best Lawyers. Allied Law Group, which she co-founded in 2007, was named to the list of “Best Law Firms� by U.S. News and World Report every year since the rankings began (2010) in the area of media law. Michele has been the main hotline attorney for WNPA for many years.


Entry form provided in your convention packets at registration. Drawing at Saturday morning breakfast between 7:30-8:30 a.m.

Must be present to win

Enter to

W I an A N

pple iPad Mini

Thank you, Sponsors! PL ATIN U M S P O N SO R S






Breakfast, WNPA Membership meeting

Don Nelson


8:30–10 a.m.

Keynote Address

Les Zaitz


10–10:15 a.m.


10:15–11:45 a.m.

Advertising Flash Session I

Tom Mullen

10:15–11:45 a.m.

Covering the big event

Les Zaitz, Don Nelson, Neal Pattison



Department of Fish & Wildlife

Noon–1:45 p.m.

Awards luncheon and officer installation, Master Editor, Dixie Lee Bradley, Community Service awards

Healthy Life Mindset

1:45 – 2 p.m.



2–3:30 p.m.

Overcoming objections, managing Trish Kinney your time


2–3:30 p.m.

Narrative Writing

3:30–3:45 p.m.


3:45–5 p.m.

Advertising Flash Session II

Tom Mullen

3:45–5 p.m.

Social Promotion

Seth Long

5–5:30 p.m.





5:45 p.m.



Davis, Wright, Tremaine; SmallTownPapers; Allied Law Group

6:30–9:30 p.m.

Awards dinner

Wenatchee World

7:30-8:30 a.m.


8:30-9:15 am.

Archiving your newspaper

Shawn Schollmeyer


9: 30–11 a.m.

Publisher’s Roundtable

Trish Kinney


9:30–11 a.m.

Open records, meetings

Michele Earl-Hubbard

11 a.m.


Shelton Mason County Journal



7:30–8:30 a.m.

All sponsors

Coalition for Open Government


Washington State Library, Washivore Sound Publishing


604 Water Street SW Olympia, WA Featuring The Del Rey Trio Blues and Ragtime



The Heritage Room


Opening Reception

Thurs. Oct. 12 • 6-9 p.m.


Food, , Music ng, i Danc Fun!


1 3 0 TH A N N UA L



5:30–6:30 p.m.

   

Sandy Stokes


Tom Hallman

 

Fred Obee

 



 

2017 WNPA Convention Brochure  
Read more
Read more
Similar to
Popular now
Just for you