Issuu on Google+

RATE CARD 2014


TAKEOVERS

MASTHEAD PER DAY

Impressions

Size

1 day

2,250,000/day

2000x95

$5000

1600x2000

$3200

Home PaGe BaCkGroUNd SkiN 400,000+/day per day

HOMEPAGE Impressions

Size

1 Month

300x250 1st TOP RIGHT

CPM

300x250

$18 CPM/$25 CP targeted

300x250 2nd

600,000/mo

300x250

$7000

300x250 3rd

600,000/mo

300x250

$5000

600,000/mo

300x600

$8000

Impressions

Size

1 month

250,000/mo

1024x150

$4000

400,000/mo

728x90

$4000

400,000/mo

160x600

$3000

400,000/mo

160x160

$2000

VIDEO/MICROSITE

ToWer

NEWS PAGE BANNERS

WidesCreeN Leaderboard Leaderboard SkysCrapeR Small SQUare WWW

01


PM

3 days

1 week

2 weeks

Rate card page

$4500

$4000

$2000

05

$2500

$2000

$1600

07

3 Months

6 Months

1 Year

Rate card page

-

-

-

09

$6250

$5750

$5250

11

$4750

$4500

$4000

13

$7500

$7000

$6250

15

3 months

6 months

1 year

Rate card page

$3600

$3200

$2800

17

$3600

$3200

$2800

19

$2700

$2400

$2000

21

$1800

$1500

$1200

23

// RATE CARD // 2014

02


POD/VOD PAGES

BaCkGroUNd SkiN

Impressions

Size

1 month

700,000/mo

1600x1200

$12000

Impressions

Size

1 month

150,000/mo

320x50

$2000 / month flat

MOBILE ADS

HomepaGe / NEWS PAGE

EDITORIAL

CONTESTS

Please inquire about specific editorial projects.

Contest development, design on request.

03


3 months

6 months

1 year

Rate card page

$10000

$9000

$8000

25

3 months

6 months

1 year

Rate card page

t

and implementation available

27

PRODUCTION SERVICES Creative and production services available on request.

// RATE CARD // 2014

04


HOMEPAGE MASTHEAD 2,250,000 daily impressions

05


Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

06


HOMEPAGE BACKGROUND SKIN 400,000+ daily impressions

07


Initial Dimensions

1600x1200px

Max file size

600KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

08


HOMEPAGE MEDIUM RECTANGLE 1st CPM

09


Initial Dimensions

300x250px

Max file size

300KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

10


HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 600,000

MICROSITE: 50,000

MONTHLY impressions

MONTHLY impressions

11


Initial Dimensions

760x900px

Max file size

N/A

File Format

N/A

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

12


HOMEPAGE MEDIUM RECTANGLE 3rd 600,000 monthly impressions

13


Initial Dimensions

300x250px

Max file size

300KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

14


HOMEPAGE TOWER 600,000 MONTHLY impressions

15


Initial Dimensions

300x600px

Max file size

400KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

16


WIDESCREEN LEADERBOARD 250,000 MONTHLY impressions

17


Initial Dimensions

1024x150px

Max file size

400KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

18


NEWS PAGE LEADERBOARD 400,000 MONTHLY impressions

19


Initial Dimensions

728x90px

Max file size

250KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

20


NEWS PAGE SKYSCRAPER 400,000 MONTHLY impressions

21


Initial Dimensions

160x600px

Max file size

250KB

File Format

JPG/PNG/GIF/SWF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

22


NEWS PAGE SMALL SQUARE 400,000 MONTHLY impressions

23


Initial Dimensions

160x160px

Max file size

100KB

File Format

JPG/PNG/GIF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

24


POD/VOD PAGE SKINS 700,000 MONTHLY impressions

25


Initial Dimensions

1600x1200px

Max file size

600KB

File Format

JPG/PNG/GIF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio

N/A

Implementation Notes & Best Practices

Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress. Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

26


MOBILE HOMEPAGE / NEWS PAGE 150,000 MONTHLY impressions

27


Initial Dimensions

320x50px

Max file size

50KB

File Format

JPG/GIF

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

// RATE CARD // 2014

28


29


contacts at PINKBIKE.COM

KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

JUliaN Coffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // skype: goldsie // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com

RiChard CUNNiNGham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com

Tyler MaiNe CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

// RATE CARD // 2014

30



Pb rate card 2014 web preview