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MEDIA KIT 2014


Lubor Keliar The success of Red Bull Joyride Director of Communications,

was in large part due to the hard

Sport & Culture/On Premise

work and flexibility of Pinkbike.

Red Bull Media House, North

From the announcement of Red

America

Bull’s involvement at Crankworx Whistler through to the postevent coverage, the community they attract is unmatched in the action sports scene.

BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000

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WHAT IS PINKBIKE?

Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of

table of CONTENTS

16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a mas-

Analytics / 01

sive and emerging base of bike

What is PB? / 01

enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, pho-

Engagement / 02 Ad Specs / 03 Contacts / 04

tographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect via Pinkbike to experience and

03

share

mountain

biking.

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ENGAGEMENT

table of CONTENTS

What I like about Pinkbike is that it’s truly a relationship with a community. Too many advertisements

feel

like

a

blind shot on an open range. With Pinkbike, you know what sticks because you can track everything. You get feedback and you hear actual voices, for better or for worse.

Michael Browne

PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01

What is PB? / 01

Engagement / 02

Ad Specs / 03 Contacts / 04

Bontrager

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PINKBIKE IS GLOBAL

Pinkbike is not a mountain bike website – it’s a global mountain bike community. The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has

MONTHLY VISITS per CITY City

Visits

Total

9,690,418

London

334,110

Vancouver

175,886

Calgary

147,297

Toronto

110,882

Sydney

76,260

San Francisco

70,572

Seattle

63,258

Edmonton

60,808

Melbourne

60,311

Los Angeles

59,986

New York

59,593

Montreal

57,663

Denver

55,297

Whistler

53,623

Victoria

51,532

Edinburgh

50,736

Ottawa

48,728

Sheffield

48,160

Brisbane

46,724

North Vancouver

45,888

San Diego

42,497

07

helped reshape how we see today’s media landscape.

Ian Dunn Producer/Marketing Director, Anthill Films

MONTHLY VISITS per continent

Pinkbike provides the option to target editorial content regionally, allowing direct access to the largest mtb markets in the world.

Continent

Visits

Pages / Visit

Avg. Visit Duration%

New Visits

Bounce Rate

Americas

4,167,584

9.76

00:10:15

39.62%

43.99%

Europe

3,642,440

8.45

00:10:08

36.92%

43.87%

Asia

372,108

5.83

00:08:11

43.38%

48.38%

Oceania

334,452

5.09

00:08:15

38.45%

49.74%

Africa

28,637

4.35

00:08:07

48.56%

51.64%

GOOGLE ANALYTICS 2013

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ANALYTICS PINKBIKE 885,000,000

7:12

8.32

Average Visit Duration

Pages per visit

40.74%

26.73%

Bounce rate

% of new visits

GOOGLE ANALYTICS 2013

Eddy Marcelet Pinkbike has set the bar for what BIKERADAR 168,000,000

Art & Marketing, Kona Bicycle

a mountain bike website should

Company

and could be. This, combined with their endless efforts to

MTBR.COM 160,000,000

improve, diversify and expand, give their media partners a huge

VITALMTB.COM 35,000,000

advantage in influencing the

RIDEMONKEY.COM 28,000,000

bike industry and consumers. Partnering with Pinkbike has

NSMB.COM 24,000,000

resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.

YEARLY PAGEVIEWS 09

Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly.

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DEMOGRAPHICS Who visits PINKBIKE?

“

How similar is the Pinkbike audience to the general internet population? EDUCATION

GENDER

15% BMX/DJ

Male

No college

Female

Some college Graduate School

23% DH/4X/FREERIDE

College

INCOME

AGE 68% TRAIL/AM/ENDURO

18-24

$0 - $30K

25-34

$30K - $60K

35-44

$60K - $100K

45-54

$100K+

55-64 65+

BROWSING LOCATION

HAS CHILDREN Yes

Home

No

School Work

46% of Pinkbike users have more than one bike. 49% of Pinkbike users buy a new bikes approximately every 2 years. 94% of Pinkbike users are male. The average age of Pinkbike users is 29.

USER RIDING STYLES 11

SOURCE:

ALEXA

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PINKBIKE IN ASIA

在中國大陸, Pinkbike是我们每 天都上的网站,它有最新的信 息,深入的评测,业内 的幕后 故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.

As a marketer in the bike business its always a challenge to plan the maximum potential return on investment with your target

audience,

while

still

maintaining a global scope with

Sarge Lou

your advertising dollars. Few

Editor of BikeCool Magazine

sites in the world can boast the ability to bring your message more effectively to passionate enthusiasts around the world than

Pinkbike.

Remarkably,

wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always

PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GROWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN.

depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.

Mike Dutton Spank Industries Global Brand Manager

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women ON A ROLL

DARCY TURENNE To be able to leverage a media FILMMAKER/PROFESSIONAL MTB

hub with as much clout as

RIDER, NORCO

Pinkbike has been instrumental toward establishing myself as a professional athlete. This is especially true in the world of freeride - a very media based and subjective sport that is not 100% based on results.

Mountain biking has influenced

Women’s freeride didn’t really

my adult life in every way, and

exist without the inflation of the

it is inspiring to see so many

sport through media. Without

new young women embracing

Pinkbike as a platform to show

the mountain bike ideals and

our

lifestyle.

would not be rendered worthy of

accomplishments,

they

attention of many riders around

ELAYNA CALDWELL DIRECTOR MTB BRAND MARKETING, SRAM

the world. The promotion of my

riding

through

Pinkbike

essentially created my career and has had a pivotal role in creating women’s freeride as a genre.

“ 15

Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion. Women Represent Over Half of all recreational bike riders, Female user registration on Pinkbike increased by 15% in 2013.

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Pinkbike Tech and Reviews

David Weagle As many of us who have worked Split Pivot

in the cycling industry know, sometimes “product

reviews”

can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s

commentary

is

always thoroughly considered and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, We consider Pinkbike one of the

and critical editorial staffs in

most important media outlets

cycling media.

to reach our target market. Their sizable readership has a

Each member of the Pinkbike

vested interest and fervor like

team is competent on the bike,

no other.

Added to this, we

technically proficient, and eager

have been more than impressed

to evaluate each product without

with the diligence of Pinkbike’s

preconception.

editorial staff to provide their

they do a fantastic job with the

audience with in-depth technical

written,

pictorial,

and

explanations.

editing

elements

of

Our

Double

In

addition, video review,

Barrel shock is a sophisticated

conveying the details of each

suspension product and on

product in a way that’s easily

more than one occasion we

understood by the riding public.

have found ourselves reading

It’s a joy working with Pinkbike,

their review and saying, “WOW,

and as a technology developer,

I couldn’t have said that better

I frequently look forward to their

myself!”

involvement in projects that I’ve been a part of.

Holly Colson Marketing Director, Cane Creek Cycling Components

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PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL

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Darren Kinnaird Pinkbike GM, Crankworx

continually

comes

up with ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.

Official sponsor for:

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PINKBIKE is social media 671,210 Registered Users

38,794

Following

162,125

Likes

18,536

Followers

“

Editorial, news, contests and events are all supported via Pinkbike’s social media channels. 10 million photos and 330,000 videos have been uploaded to Pinkbike since 1998.

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advertising on pinkbike

Pinkbike

approaches

their

customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.

Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.

The impact of Pinkbike’s reach caught me by surprise. When we first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K.

Just this

spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser. This among

Over 93% of companies advertising on Pinkbike continue to do so the following year.

many other things illustrates why Pinkbike is the #1 MTB website. The number of people they reach and their reader engagement is like no other!

Dustin Brady SHIMANO/FCANCERUP.COM

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contacts at PINKBIKE.COM

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KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

Julian Coffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // skype: goldsie // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com

Richard Cunningham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com

Tyler Maine CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

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Pb media kit 2014