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BRAND BOOK Visual Identity Guidelines

2014


01


table of CONTENTS

Construction // 03 Clear Space // 04 Basic Logo // 05 Acceptable Versions // 06 Shapes // 07 Shortened Logo // 08 Application // 09 Colors // 11 Rotation // 13 Unacceptable Modifications // 14 Typography // 15 Imagery // 19

// BRAND BOOK // 2014

02


CONSTRUCTION The Pinkbike Logo uses specially drawn letters which can never be replaced by a font. The “a” unit was set to create spaces between letters.

Note: The skew is set to be exactly eight degrees.

14.5 a

10 a

a

6.5 a

18.5 a

03


CLEAR SPACE The minimum amount of clear space required around the Pinkbike Logo is equal to the height of the “p” letter in the Wordmark.

// BRAND BOOK // 2014

04


BASIC LOGO

05


ACCEPTABLE VERSIONS

Color

Black and white

Grey scale

White monochrome

// BRAND BOOK // 2014

06


APPLICATION

Social Media Icon

09

Video Watermark

Mobile Logo


Basic Logo

Video Logo

// BRAND BOOK // 2014

10


COLORS

RED

PANTONE 1797 C: 0

R: 216

M: 100

G: 4

Y: 99

B: 4

K: 4

11


BLACK

PANTONE Process Black C: 20

R: 0

M: 20

G: 0

Y: 20

B: 0

K: 100

// BRAND BOOK // 2014

12


ROTATION

45째

13


UNACCEPTABLE MODIFICATIONS

www.pinkbike.com

// BRAND BOOK // 2014

14


TYPOGRAPHY. PRIMARY FONT

Helvetica Neue ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

15


Helvetica Neue Light

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Helvetica Neue Medium

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Helvetica Neue Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

// BRAND BOOK // 2014

16


TYPOGRAPHY. SECONDARY FONT

Proxima Nova

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

17


Proxima Nowa Light

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Proxima Nova Medium

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

Proxima Nova Bold

ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż

// BRAND BOOK // 2014

18


VIDEO LOGO USAGE

19


IMAGERY

// BRAND BOOK // 2014

20



Pb ci4