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MEDIA KIT 2014


BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,457,000 Europe 1,246,000 Asia 140,000 Australia/NZ 133,000

01


Michael Browne

What I like about Pinkbike is that it’s

Trek Bicycles

truly a relationship with a community. Too many advertisements feel like a blind shot on an open range. With Pinkbike,

you

know

what

sticks

because you can track everything. You get feedback and you hear actual voices, for better or for worse.

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WHAT IS PINKBIKE?

Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect

viaPinkbike

to

experi-

ence and share mountain biking.

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table of CONTENTS

Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04

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PINKBIKE IS GLOBAL

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VISITS per continent GOOGLE 2013

Continent

Visits

Pages / Visit

Avg. Visit Duration%

New Visits

Bounce Rate

Americas

4,167,584

9.76

00:10:15

39.62%

43.99%

Europe

3642440

8.45

00:10:08

36.92%

43.87%

Asia

372108

5.83

00:08:11

43.38%

48.38%

Oceania

334,452

5.09

00:08:15

38.45%

49.74%

Not set

52904

7.35

00:09:26

35.54%

44.79%

Africa

28637

4.35

00:08:07

48.56%

51.64%

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PINKBIKE IN ASIA

在中國大陸,

Pinkbike是我们每天都上

的网站,它有最新的信息,深入的评 测,业内 的幕后故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.

Sarge Lou Editor of BikeCool Magazine

“ 07

PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GOWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN


Mike Dutton Spank Industries Global Brand Manager

As a marketer in the bike business its

always

a

challenge

to

plan

the maximum potential return on investment with your target audience, while still maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to

passionate

enthusiasts

around

the world than Pinkbike. Remarkably, wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.

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women Subtitle coming

“ 09

Women represent over half of all recreational bike riders. Female user registration on Pinkbike has increased by 15%


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ENGAGEMENT

We had a very successful partnership during Red Bull Rampage. It’s helpful for Red Bull to have the support of an endemic outlet with a built in and passionate audience. We are using this partnership with Pinkbike as an excellent use case internationally on how to partner effectively on a project.

Scott Alexander Digital Marketing Manager, Red Bull North America

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table of CONTENTS

PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01

What is PB? / 01

Engagement / 02 Ad Specs / 03

Contacts / 04

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ANALYTICS PINKBIKE 904 000 000

BIKERADAR 168 000 000 MTBR.COM 120 000 000 RIDEMONKEY.COM 28 000 000 VITALMTB.COM 26 000 000 NSMB.COM 24 000 000

YEARLY PAGEVIEWS 13


7:12

8.32

Average Visit Duration

Pages per visit

40.74%

26.73%

Bounce rate

% of new visits

GOOGLE ANALYTICS 2014

“

Over 9 million visits per month and over 7 minutes per visit. That is just over one million hours spent on Pinkbike monthly

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Pinkbike Tech and Reviews

We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other. Added to this, we have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations. Our Double Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!”

Holly Colson Marketing Director, Cane Creek Cycling Components

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David Weagle

As many of us who have worked in

Split Pivotv

the cycling industry know, sometimes “product reviews” can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s commentary is

always

thoroughly

considered

and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product

without

preconception. In

addition, they do a fantastic job with the written, pictorial, and video editing elements of review, conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.

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Pinkbike IS WHEEL SIZE FRIENDLY

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“

We cover the entire spectrum of riding styles

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DEMOGRAPHICS Subtitle coming

15% BMX/DJ

68% TRIAL/AM/ENDURO

USER RIDING STYLES 19

23% DH/4X/FREERIDE


Stats inc.

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PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL

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Darren Kinnaird

Pinkbike continually comes up with

GM, Crankworx

ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.

Official sponsor for:

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PINKBIKE is social media

671 210 Registered Users

38 794

Following

162 125

Likes

18 536

Followers

25


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advertising on pinkbike

Pinkbike has set the bar for what a mountain bike website should and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.

Eddy Marcelet Art & Marketing, Kona Bicycle Company

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Over 93% of companies advertising on Pinkbike, continue advertising the next year


Sean McLaughlin

Pinkbike approaches their customers

Global Marketing, Specialized Bicycle Components, Inc.

as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.

table of CONTENTS

Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04

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CONFIDENCE in Advertising

Make the pitch that convince people or our value, touching on things like knowing which marketing options are difficult, but you can be confident with Pinkbike.

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Dustin Brady Fcancerup.com

The

impact

of

pinkbike’s

caught me by surprise.

reach

When we

first partnered a year ago to hopefully raise $5K for our cancer charity‌ we ended up raising over $35K. Just this spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser.

This among many other

things illustrates why pinkbike.com is the #1 MTB website. The number of people they reach and their readers engagement is like non-other!

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contacts at PINKBIKE.COM

KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

Julian Coffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com

Richard Cunningham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // mikekazimer@pinkbike.com

Tyler Maine CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

// MEDIA KIT // 2014

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