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MEDIA KIT 2014


BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000

01


Lubor Keliar The success of Red Bull Joyride Director of Communications,

was in large part due to the hard

Sport & Culture/On Premise

work and flexibility of Pinkbike.

Red Bull Media House, North

From the announcement of Red

America

Bull’s involvement at Crankworx Whistler through to the postevent coverage, the community they attract is unmatched in the action sports scene.

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02


WHAT IS PINKBIKE?

Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect via Pinkbike to experience and

03

share

mountain

biking.


table of CONTENTS

Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04

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04


ENGAGEMENT

What I like about Pinkbike is that it’s truly a relationship with a community. Too many advertisements

feel

like

a

blind shot on an open range. With Pinkbike, you know what sticks because you can track everything. You get feedback and you hear actual voices, for better or for worse.

Michael Browne Bontrager

05


table of CONTENTS

PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01

What is PB? / 01

Engagement / 02 Ad Specs / 03

Contacts / 04

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06


PINKBIKE IS GLOBAL Pinkbike has set the bar for what a mountain bike website should and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.

Eddy Marcelet Art & Marketing, Kona Bicycle Company

“ 07

From Vancouver’s North Shore to China’s Gobe Desert to the World Champs in South Africa, Pinkbike brings you the world of mountain biking.


Ian Dunn Pinkbike is not a mountain bike Producer/Marketing Director,

website – it’s a global mountain

Anthill Films

bike community. The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has helped reshape how we see today’s media landscape.

VISITS per continent

Continent

Visits

Pages / Visit

Avg. Visit Duration%

New Visits

Bounce Rate

Americas

4,167,584

9.76

00:10:15

39.62%

43.99%

Europe

3,642,440

8.45

00:10:08

36.92%

43.87%

Asia

372,108

5.83

00:08:11

43.38%

48.38%

Oceania

334,452

5.09

00:08:15

38.45%

49.74%

Not set

52,904

7.35

00:09:26

35.54%

44.79%

Africa

28,637

4.35

00:08:07

48.56%

51.64%

GOOGLE ANALYTICS 2013

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ANALYTICS PINKBIKE 885,000,000

BIKERADAR 168,000,000 MTBR.COM 160,000,000 VITALMTB.COM 35,000,000 RIDEMONKEY.COM 28,000,000 NSMB.COM 24,000,000

YEARLY PAGEVIEWS 09


7:12

8.32

Average Visit Duration

Pages per visit

40.74%

26.73%

Bounce rate

% of new visits

GOOGLE ANALYTICS 2013

“

Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly.

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DEMOGRAPHICS Who visits PINKBIKE?

15% BMX/DJ

68% TRIAL/AM/ENDURO

USER RIDING STYLES 11

23% DH/4X/FREERIDE


“

How similar is the Pinkbike audience to the general internet population? EDUCATION

GENDER Male

No college

Female

Some college Graduate School College

INCOME

AGE 18-24

$0 - $30K

25-34

$30K - $60K

35-44

$60K - $100K

45-54

$100K+

55-64 65+

BROWSING LOCATION

HAS CHILDREN Yes

Home

No

School Work

46% of Pinkbike users have more than one bike. 49% of Pinkbike users buy a new bikes approximately every 2 years. 94% of Pinkbike users are male. The average age of Pinkbike users is 29.

SOURCE:

ALEXA

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PINKBIKE IN ASIA

在中國大陸, Pinkbike是我们每 天都上的网站,它有最新的信 息,深入的评测,业内 的幕后 故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.

Sarge Lou Editor of BikeCool Magazine

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PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GROWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN.


As a marketer in the bike business its always a challenge to plan the maximum potential return on investment with your target

audience,

while

still

maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to passionate enthusiasts around the world than

Pinkbike.

Remarkably,

wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.

Mike Dutton Spank Industries Global Brand Manager

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women ON A ROLL

Mountain biking has influenced my adult life in every way, and it is inspiring to see so many new young women embracing the mountain bike ideals and lifestyle.

ELAYNA CALDWELL DIRECTOR MTB BRAND MARKETING, SRAM

“ 15

Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion. Women Represent Over Half of all recreational bike riders, Female user registration on Pinkbike increased by 15% in 2013.


DARCY TURENNE To be able to leverage a media FILMMAKER/PROFESSIONAL MTB

hub with as much clout as

RIDER, NORCO

Pinkbike has been instrumental toward establishing myself as a professional athlete. This is especially true in the world of freeride - a very media based and subjective sport that is not 100% based on results. Women’s freeride didn’t really exist without the inflation of the sport through media. Without Pinkbike as a platform to show our

accomplishments,

they

would not be rendered worthy of attention of many riders around the world. The promotion of my

riding

through

Pinkbike

essentially created my career and has had a pivotal role in creating women’s freeride as a genre.

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Pinkbike Tech and Reviews

We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other.

Added to this, we

have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations.

Our

Double

Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!”

Holly Colson Marketing Director, Cane Creek Cycling Components

17


David Weagle As many of us who have worked Split Pivot

in the cycling industry know, sometimes “product

reviews”

can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s

commentary

is

always thoroughly considered and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product without preconception.

In

addition,

they do a fantastic job with the written,

pictorial,

and

editing

elements

of

video review,

conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.

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PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL

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21


Darren Kinnaird Pinkbike GM, Crankworx

continually

comes

up with ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.

Official sponsor for:

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PINKBIKE is social media 671,210 Registered Users

38,794

Following

162,125

Likes

18,536

Followers

“

Editorial, news, contests and events are all supported via Pinkbike’s social media channels. 10 million photos and 330,000 videos have been uploaded to Pinkbike since 1998.

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advertising on pinkbike

“

25

Over 93% of companies advertising on Pinkbike continue to do so the following year.


Pinkbike

approaches

their

customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.

Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.

The impact of Pinkbike’s reach caught me by surprise. When we first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K.

Just this

spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser. This among many other things illustrates why Pinkbike is the #1 MTB website. The number of people they reach and their reader engagement is like no other!

Dustin Brady SHIMANO/FCANCERUP.COM

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contacts at PINKBIKE.COM

KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

Julian Coffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // skype: goldsie // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com

Richard Cunningham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // skype: mikekazimer // mikekazimer@pinkbike.com

Tyler Maine CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

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