Page 1

www.pinkbike.com

AD SPECS 2013


table of CONTENTS

Homepage // 01 Widescreen // 02 News page // 03 POD/VOD page // 04 Newsletter // 05 Mobile // 06 Rates // 06

01

MEDIA KIT // 2013 // Table of Contents


02


HOMEPAGE MASTHEAD 2 500 000 daily impressions

2000x95

px

The most exposure money can buy located on every page of Pinkbike Perfect for events, contests and product launches Includes all graphic design and production

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


HOMEPAGE BACKGROUND SKIN 400 000 daily impressions

1600x1200

px

Available at select times throughout the year Great for specific events or short promotional pushes ncludes all graphic design and productio

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

1600x1200px

Max file size

350KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


HOMEPAGE MEDIUM RECTANGLE 1st 800 000 monthly impressions

300x250

px

The most prominent banner ad on Pinkbike Use it to drive traffic to your site or to content within Pinkbike Great for ongoing campaigns or to create immediate results All formats accepted except video

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

300x250px

Max file size

120KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


HOMEPAGE VIDEO AD & MICROSITE 2nd VIDEO AD: 800 000 MONTHLY impressions

MICROSITE: 50 000 MONTHLY impressions

760x900 px 300x250 px

Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

760x900px

Max file size

250KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


HOMEPAGE TOWER 800 000 MONTHLY impressions

300x600

px

Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

300x600px

Max file size

200KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


WIDESCREEN LEADERBOARD 250 000 MONTHLY impressions

1024x150

px

Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

1024x50px

Max file size

100KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


NEWS PAGE LEADERBOARD 400 000 MONTHLY impressions

728x90

px

Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

728x90px

Max file size

100KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


NEWS PAGE VIDEO AD & MICROSITE VIDEO AD: 400 000 MONTHLY impressions

MICROSITE: 30 000 MONTHLY impressions

760x900 px 160x160 px

Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions - video ad

160x160px

Initial Dimensions - microsite

760x900px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


NEWS PAGE SKYSCRAPER 400 000 MONTHLY impressions

300x600

px

Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

300x600px

Max file size

150KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


NEWS PAGE SMALL SQUARE 400 000 MONTHLY impressions

160x160

px

Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for supporting larger initiatives with smaller budgets All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

160x160px

Max file size

100KB

File Format

JPG/PNG/GIF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


POD/VOD PAGE SKINS 700 000 MONTHLY impressions

1600x1200

px

An ad space as unique as your brand. Perfect for events and product launches Includes all graphic design and production Static images only

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

1600x1200px

Max file size

200KB

File Format

JPG/PNG/GIF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


VOD PAGE MEDIUM SQUARE 700 000 MONTHLY impressions

300x250

px

Can be bundled with VOD skin All formats accepted

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

300x250px

Max file size

200KB

File Format

JPG/PNG/GIF/SWF + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


NEWSLETTER BANNERS 550 000 MONTHLY impressions

800x250 px 300x250 px 728x90 px

Sent out to all registered Pinkbike users Effective long term support of your brand initiatives Static images only

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


MOBILE HOMEPAGE 125 000 MONTHLY impressions

320x50px

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


MOBILE NEWSPAGE 50 000 MONTHLY impressions

320x50px

07

MEDIA KIT // 2013 // Ad specs


Initial Dimensions

2000x95px

Max file size

200KB

File Format

JPG/PNG + layered.psd file

Video

N/A

Max Video & Animation Frame rate

N/A

Maximum Animation Length (i.e. Flash™)

N/A

Max Video Length

N/A

Audio Initiation

N/A

Z-index Range

0-100

Max Percentage of CPU Usage

0%

Audio

N/A Best Practice: Provide a 50 KB backup image while 1 MB polite load is in progress.

Implementation Notes & Best Practices

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

“User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.

08


2 500 000 per day

Impressions

400 000 per month

400 000 per month

SkyscrapeR

Small Square

Video/microsite

600 000 per month

400 000 per month

Leaderboard

Square

250 000 per month

160x160

160x600

160x160

728x90

1024x150

Size

300x250

600 000 per month

Impressions

300x250

300x250

Size

1600x2000

2000x95

Size

600 000 per month

600 000 per month

Impressions

Widescreen Leaderboard

NEWS PAGE BANNERS

300x250 3rd

VIDEO/MICROSITE

300x250 2nd

300x250 1st TOP RIGHT

HOME PAGE

Home Page Background Skin 400 000 per month per day

MASTHEAD PER DAY

NEWS PAGE BANNERS

$3000

$3000

$2000

$4000

$4000

1 month

$5000

$6500

$15

1 Month

$3000

$3200

1 day

$2500

$2700

$1800

$3600

$3600

3 months

$4750

$6175

-

3 Months

$2500

$2600

3 days

$1500

$2400

$1500

$3200

$3200

6 months

$4750

$6175

-

6 Months

$1800

$2000

1 week

$1200

$2000

$1200

$2800

$2800

1 year

$4000

$5200

-

1 Year

$1600

$1800

2 weeks

28

27

20

19

18

Media kit page

23

21

20

Media kit page

19

18

Media kit page


450 000 per month

Leaderboard

Contest development, design and implementation available on request.

$500 / month flat

Please inquire about specific editorial projects.

320x50

6 months

$1600

$1600

$2200

6 Months

$8000

6 months

1 year

$1400

$1400

-

1 Year

$7500

1 year

19

18

Media kit page

30

30

30

Media kit page

29

Media kit page

PRODUCTION SERVICES Creative and production services available at a rate of $80/hour.

3 months

$1800

$1800

$2500

3 Months

$9000

3 months

$1,200 / month flat

1 month

$2000

$2000

$2800

1 Month

$10000

1 month

CONTESTS

50 000 per month

HOMEPAGE

320x50

Size

728x90

300x250

800x250

Size

1600x1200

Size

EDITORIAL

150 000 per month

Homepage

Impressions

450 000 per month

Medium RectanglE

MOBILE ADS

450 000 per month

Impressions

700 000 per month

Impressions

MASTHEAD

MONTHLY NEWSLETTER

Background Skin

POD/VOD PAGES


contacts at PINKBIKE.COM

KARL BURKAT CEO/DIRECTOR OF SALES

778.858.6930 // skype: karlo_ubc // karl@pinkbike.com

RADEK BURKAT CTO

604.351.2581 // skype: radek.burkat // radek@pinkbike.com

Julian Coffey PUBLISHER

604.908.1413 // skype: julian.coffey // julian@pinkbike.com

ALAN GOLDS ADVERTISING AND EVENT MARKETING

1.604.905.0627 // alan@pinkbike.com

MIKE Levy Technical Editor

604.799.5389 // skype: mikelevy. // mikelevy@pinkbike.com

Richard Cunningham TECHNICAL EDITOR

661.298.4453 // skype: rbarichard // rc@pinkbike.com

MIKE KAZIMER TECHNICAL EDITOR

1.970.596.0710 // mikekazimer@pinkbike.com

Tyler Maine CONTENT MANAGER

604.799.7465 // skype: tyler.maine // tyler@pinkbike.com

29

MEDIA KIT // 2013 // Contacts


30


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