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C OV E R STO RY

SELLING

A Comprehensive Look at Wisconsin’s Place in the World and Why it Pays to Make Things in the Badger State By Nick Novak WMC Director of Communications and Marketing

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rom London to Shanghai to Rio de Janeiro, there is no doubt what Wisconsin’s number one export is: the Green Bay Packers. If you are sporting an Aaron Rodgers jersey on a trip abroad, it would not be out of the ordinary to hear a stranger yell “Go Pack Go” in your direction. While it is true the Packers might be the first thing people think of when someone asks them about Wisconsin, this state is known for a lot more than just championships. Though, Lombardi is likely to come up more than a few times in conversation.

20 July 2017

wisconsinbusinessvoice.org

Sports-talk aside, Wisconsin is known around the world for making things. Not only is Wisconsin known for making things, the state is known for making high-quality things.

Choosing Wisconsin According to Katy Sinnott, vice president of the International Business Development Division at the Wisconsin Economic Development Corporation (WEDC), there are several markets around the world that look to the Badger State and the U.S. because they want quality.

“Japan is a very interesting market,” Sinnott said in a recent interview. “It is a very demanding market, similar to Germany, in that they want very high quality equipment, and that is why they come to Wisconsin.” The data proves her point. In 2016 alone, exporting accounted for $21 billion in economic activity, according to the U.S. Census Bureau. Some of the top products exported from the state seem logical. Coming in at number five on the list last year was marine outboard motors. It makes sense that $231 million

Wisconsin Business Voice - July 2017