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Tems & Conditions Policies:

The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows: All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:

Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Waterloo Campus

Discounts:

Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:

Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

NSF Cheques:

Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, Blueprint Magazine, Radio Laurier, The WLU’er student handbook, The Keystone Yearbook, The Cord Community Edition newspaper and numerous websites.

As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:

Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

If you want to reach and inform the 17,000 students, staff and faculty that make up the Laurier community, then take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

Invoicing & Late Fees:

Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager 519-884-0710 ext.3560 angela.endicott@wlusp.com


The Cord

For 85 Years the Cord has provided WLU & the Waterloo community with coverage of timely news events, the local arts scene, and compelling student viewpoints. The Cord continues to grow, innovate, & improve to meet the needs of our diverse student readership.

6000 Issues printed weekly 75% on-campus pickup rate 60% off-campus pickup rate Average weekly readership of 9000 Distributed on both Waterloo & Kitchener Campuses Distributed to over 80 on and off-campus locations

Publication Dates Fall 2014 Aug 29**, Sept 10**,17, 24 Oct 1, 8, 16, 22, 29 Nov 5, 12, 19, 26

Winter 2015 Jan 7, 14, 21, 28 Feb 4, 11, 25 March 4, 11, 18, 25 April 1

Issues Date Summer May 14, June 18, July 16 **Premium Aug 29, Sept 10

Advertising Deadlines Ad copy deadline is due at Noon on the Friday prior to the date of publication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline for January 8 issue.

Price -50% +25%

Back Page

$1300

Full Page Half Page 1/3 Page 1/4 Page

$698 $375 $257 $236

1/5 Page 1/8 Page 4x4 Business Card Insert

$190 Full colour $150 $350 $133 $107 ($86 for 3 plus) $175 (per 1000 flyers)

1 colour $140

1/3 page (a) 6”x8.5”

10”x15.86”

1/4page

1/5 page

2 colour $225

1/8 page

4” Sq. & Bus. Card 2”x4”

(a) (a)6”x6.5”

4”x7.25”

2

15%

10%

Bundle rate discounts cannot be combined with any other discounts offered. Discounts do not apply to colour pricing.

City Media

1) We send City Media any ads that you place with us (print, radio, or online). 2) They pull it apart and assign tags to any key words/ offers included in your ad. 3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

What does this mean for you?

(b)10”x3.75 (b)

**New this year** A fee of $50 will apply to each ad that WLU Student Publications Graphic Designers are required to create or modify.

6”x3.75”

10”x7.5” (b)10”x5”

Bundle 2 or more options saves you

How does this work you ask?

The Cord Newspaper Ad Dimensions Half Page

Bundle 3 or more options saves you

Since 2012 we have been partnered with City Media, a third party company that enables your ads to be searchable through search engines and social media.

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

Full page

Bundle rates are calculated at the time the ad confirmation is made. A discount will not be applied to retro active ad placements.

Graphic Design Fee

Advertising Rates Full colour included

Bundle Rates

By combining different media options you are effectively reaching a greater student demographic while saving money.

4”x4”

More results, more engagement, better ad recall, & more cutsomers

7


Blueprint

Single Page Creative Layouts These creative ad spots allow you to be unique and creative with your ad placements. Captivate your audience by using different shapes and sizes to display your message.

Magazine

A

Blueprint is Wilfrid Laurier University’s official student magazine. Editorially independent, each theme is focused around issues of art, culture and commentary. Submissions are accepted on a freelance basis from students, alumni and community members.

Campus Club 15% discount applicable to business card & quarter page ads.

Publication Dates Publication Date June 20th September 24th January 21st March 18th

Ad Deadline June 13th September 17th January 28th March 25th

Dimensions

Back Cover 8.125”w x 10.625”h Inside Cover 8.125”w x 10.625”h Full Page 7.25”w x 9.5”h Half Page 7.25”w x 4.75”h Quarter Page 7.25”w x 2.5”h Business Card 4”w x 2”h

C

(2x) 2”x15.86” 6”x2”

10”x4”

$295

$380

Rates & Specs Ad Type

B

D

Price $452 $395 $282 $159 $100 $57

Flavour Masquerade Meta Looking Back, Looking Forward

2”x2” 2”x4” 2”x6”

Widepoint 5” highpoint 15.86”

$375

6”height 6”width

$148

$148 G H

F

All cover ads must have 1/4 inch bleed on all sides and will be printed in full colour. Prices are exclusive of HST.

Themes:

E

4”x15.86” 6”x4”

10”x4”

$295

$380

4”x15.86”

$324

Double Page Creative Layouts A

B

C

D

(x2) 4”x15.86” 17”x4

(x2) 4”x15.86”

21”x4”

8”x15.86”

$648

$590

$648

Why advertise in the Blueprint?

6

Minimum1500 issues printed quarterly Distributed on both Waterloo & Kitchener Campuses Distributed to over 80 on and off-campus locations Greater visibility as Blueprint works on a 70:30 content to ad ratio

$760

3


thecord.ca Thecord.ca is a news website featuring all of the content that appears in print plus daily news updates, videos, blogs, photo galleries and more.

www.radiolaurier.com

Statistics

Linking readers to content via

Over 9000 Weekly Campus Based Listeners

Weekly Rates 13,772 monthly visitors 25,732 monthly page views

On Air Advertisements Pre-stream clip - Exclusive

$250 stationary or $125 rotating $250 stationary or $125 rotating

960px wide X 119px high 250px wide X 300px high

Combined Print and Online Advertising Effectiveness 36% higher linkage between the message and the advertiser

Avg. listening time on Radio Laurier is 40 mins./visit

Print + online 85% higher intention of action

51% higher engagement

Ad recall

Engagement

Action

$35

Online Banner Ad - Exclusive

$35

Streaming available through smart phone, TuneIn App, Radiolaurier.com, or Stream On

One week (Mon. to Sun.)

$300

75 + attending

Small Event Sponsorship

$150

Under 75 attending

Why Radio Laurier? A direct outlet to a targeted audience Uses contemporary online broadcasting systems including smartphone apps such as TuneIn.

Print

35%higher ad recall

4

$75

Broadcast Sponsorship

Individual Show/sporting event mentioned 8x / hour

Large Event Sponsorship

Banner and sidebox ads are available on both homepage and section/article pages. Space is on a first come first serve basis. Ad rates listed are based on monthly cycles. Rotating ads will rotate between 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format. If your web ad is animated please ensure that it is saved as a .SWF flash file or as an animated GIF image. Please send all artwork accurately sized in the proper format to angela.endicott@wlusp.com.

Knowledge of advertiser

Up to 1000 unique weekly listeners

One week (Mon. to Sun)

Ad rates by semester: $500 stationary or $300 rotating

Source: AftenPosten

$175

(30 second ads aired 100 times)

Online Rates Monthly Banner Ad Monthly Side Box ad

*Based on university provided statistics for dining hall

Professional on-air student operated programing Adheres to strict quality standards with respect to appropriate content

Do you have an event that you want Radio Laurier to DJ? Contact: station.manager@radiolaurier.com?

5


thecord.ca Thecord.ca is a news website featuring all of the content that appears in print plus daily news updates, videos, blogs, photo galleries and more.

www.radiolaurier.com

Statistics

Linking readers to content via

Over 9000 Weekly Campus Based Listeners

Weekly Rates 13,772 monthly visitors 25,732 monthly page views

On Air Advertisements Pre-stream clip - Exclusive

$250 stationary or $125 rotating $250 stationary or $125 rotating

960px wide X 119px high 250px wide X 300px high

Combined Print and Online Advertising Effectiveness 36% higher linkage between the message and the advertiser

Avg. listening time on Radio Laurier is 40 mins./visit

Print + online 85% higher intention of action

51% higher engagement

Ad recall

Engagement

Action

$35

Online Banner Ad - Exclusive

$35

Streaming available through smart phone, TuneIn App, Radiolaurier.com, or Stream On

One week (Mon. to Sun.)

$300

75 + attending

Small Event Sponsorship

$150

Under 75 attending

Why Radio Laurier? A direct outlet to a targeted audience Uses contemporary online broadcasting systems including smartphone apps such as TuneIn.

Print

35%higher ad recall

4

$75

Broadcast Sponsorship

Individual Show/sporting event mentioned 8x / hour

Large Event Sponsorship

Banner and sidebox ads are available on both homepage and section/article pages. Space is on a first come first serve basis. Ad rates listed are based on monthly cycles. Rotating ads will rotate between 3 ads. Please ensure that you send all web artwork in JPEG or GIF file format. If your web ad is animated please ensure that it is saved as a .SWF flash file or as an animated GIF image. Please send all artwork accurately sized in the proper format to angela.endicott@wlusp.com.

Knowledge of advertiser

Up to 1000 unique weekly listeners

One week (Mon. to Sun)

Ad rates by semester: $500 stationary or $300 rotating

Source: AftenPosten

$175

(30 second ads aired 100 times)

Online Rates Monthly Banner Ad Monthly Side Box ad

*Based on university provided statistics for dining hall

Professional on-air student operated programing Adheres to strict quality standards with respect to appropriate content

Do you have an event that you want Radio Laurier to DJ? Contact: station.manager@radiolaurier.com?

5


Blueprint

Single Page Creative Layouts These creative ad spots allow you to be unique and creative with your ad placements. Captivate your audience by using different shapes and sizes to display your message.

Magazine

A

Blueprint is Wilfrid Laurier University’s official student magazine. Editorially independent, each theme is focused around issues of art, culture and commentary. Submissions are accepted on a freelance basis from students, alumni and community members.

Campus Club 15% discount applicable to business card & quarter page ads.

Publication Dates Publication Date June 20th September 24th January 21st March 18th

Ad Deadline June 13th September 17th January 28th March 25th

Dimensions

Back Cover 8.125”w x 10.625”h Inside Cover 8.125”w x 10.625”h Full Page 7.25”w x 9.5”h Half Page 7.25”w x 4.75”h Quarter Page 7.25”w x 2.5”h Business Card 4”w x 2”h

C

(2x) 2”x15.86” 6”x2”

10”x4”

$295

$380

Rates & Specs Ad Type

B

D

Price $452 $395 $282 $159 $100 $57

Flavour Masquerade Meta Looking Back, Looking Forward

2”x2” 2”x4” 2”x6”

Widepoint 5” highpoint 15.86”

$375

6”height 6”width

$148

$148 G H

F

All cover ads must have 1/4 inch bleed on all sides and will be printed in full colour. Prices are exclusive of HST.

Themes:

E

4”x15.86” 6”x4”

10”x4”

$295

$380

4”x15.86”

$324

Double Page Creative Layouts A

B

C

D

(x2) 4”x15.86” 17”x4

(x2) 4”x15.86”

21”x4”

8”x15.86”

$648

$590

$648

Why advertise in the Blueprint?

6

Minimum1500 issues printed quarterly Distributed on both Waterloo & Kitchener Campuses Distributed to over 80 on and off-campus locations Greater visibility as Blueprint works on a 70:30 content to ad ratio

$760

3


The Cord

For 85 Years the Cord has provided WLU & the Waterloo community with coverage of timely news events, the local arts scene, and compelling student viewpoints. The Cord continues to grow, innovate, & improve to meet the needs of our diverse student readership.

6000 Issues printed weekly 75% on-campus pickup rate 60% off-campus pickup rate Average weekly readership of 9000 Distributed on both Waterloo & Kitchener Campuses Distributed to over 80 on and off-campus locations

Publication Dates Fall 2014 Aug 29**, Sept 10**,17, 24 Oct 1, 8, 16, 22, 29 Nov 5, 12, 19, 26

Winter 2015 Jan 7, 14, 21, 28 Feb 4, 11, 25 March 4, 11, 18, 25 April 1

Issues Date Summer May 14, June 18, July 16 **Premium Aug 29, Sept 10

Advertising Deadlines Ad copy deadline is due at Noon on the Friday prior to the date of publication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline for January 8 issue.

Price -50% +25%

Back Page

$1300

Full Page Half Page 1/3 Page 1/4 Page

$698 $375 $257 $236

1/5 Page 1/8 Page 4x4 Business Card Insert

$190 Full colour $150 $350 $133 $107 ($86 for 3 plus) $175 (per 1000 flyers)

1 colour $140

1/3 page (a) 6”x8.5”

10”x15.86”

1/4page

1/5 page

2 colour $225

1/8 page

4” Sq. & Bus. Card 2”x4”

(a) (a)6”x6.5”

4”x7.25”

2

15%

10%

Bundle rate discounts cannot be combined with any other discounts offered. Discounts do not apply to colour pricing.

City Media

1) We send City Media any ads that you place with us (print, radio, or online). 2) They pull it apart and assign tags to any key words/ offers included in your ad. 3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

What does this mean for you?

(b)10”x3.75 (b)

**New this year** A fee of $50 will apply to each ad that WLU Student Publications Graphic Designers are required to create or modify.

6”x3.75”

10”x7.5” (b)10”x5”

Bundle 2 or more options saves you

How does this work you ask?

The Cord Newspaper Ad Dimensions Half Page

Bundle 3 or more options saves you

Since 2012 we have been partnered with City Media, a third party company that enables your ads to be searchable through search engines and social media.

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

Full page

Bundle rates are calculated at the time the ad confirmation is made. A discount will not be applied to retro active ad placements.

Graphic Design Fee

Advertising Rates Full colour included

Bundle Rates

By combining different media options you are effectively reaching a greater student demographic while saving money.

4”x4”

More results, more engagement, better ad recall, & more cutsomers

7


Tems & Conditions Policies:

The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows: All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:

Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Waterloo Campus

Discounts:

Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:

Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

NSF Cheques:

Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, Blueprint Magazine, Radio Laurier, The WLU’er student handbook, The Keystone Yearbook, The Cord Community Edition newspaper and numerous websites.

As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:

Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

If you want to reach and inform the 17,000 students, staff and faculty that make up the Laurier community, then take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

Invoicing & Late Fees:

Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager 519-884-0710 ext.3560 angela.endicott@wlusp.com


WLUSP Advertising Rate Card 2014-2015