Issuu on Google+

Terms & Conditions Policies: The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows: All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate. Advertising Deadlines: Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print. Discounts: Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions. Cancellation Policy: Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full. Tear Sheets: As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. NSF Cheques: A fee of $30.00 will be charged to any account issuing a N.S.F. cheque Inserts: Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue. Payment: Payments can be made to WLU Student Publications. Balance is due 30 days after receipt of invoice. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager 519-884-0710 ext. 3560 or angela.endicott@wlusp.com

2013-2014 Rate Card Brantford Campus Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, The Cord Community Newspaper, Blueprint Magazine, Radio Laurier, The WLU’er Student Planner, The KeystoneYearbook and numerous websites. If you want to reach and inform the over 15,000 students, staff and faculty that make up the Laurier community, than take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

Contact Angela Endicott W.L.U.S.P Advertising Manager 519-884-0710 ext.3560 angela.endicott@wlusp.com


Advertising Rates AD Size Full Page Half Page 1/4 Page

The Sputnik provides news coverage, entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community. The Sputnik has grown exponentially in the past few years both in terms of overall quality and outreach to the Brantford Community

Publishing Dates Summer 2013

1/8 Page $84 Business Card $63 Insert $175

Fall 2013

Aug 30* Sept 11*, 25 Oct 9, 23 Nov 6, 20

Ad Dimensions 10”w x 15.5”h 10”w x 7.5’h 10”w x 3.75”h or 5.933”w x 6.5”h 5.993”w x 3.75”h 3.9”w x 2”h Per 1000

Advertising Deadlines

Bundle Discounts Bundle 2 media options & save 10%

June 26**

Price $240.25 $148 $106

Ad copy deadline is due @ noon on Friday prior to the publication date. Exceptions: August 30th issue deadline is August 26th. & January 8th deadline is December 13th.

The Carnegie

Memories are important to every student at Laurier Brantford. The Carnegie is a yearbook that is dedicated to providing students of the campus with photos and reflections of their years on the Brantford Campus, an experience they were all part of. This is something every student will want to share with friends and family. All undergrad students who have graduation photographs taken on campus by the official photographer will receive a free copy of the yearbook. This is an opportunity for your business to be a part of a school year to remember.

One Colour $140

Two Colours $225

Full Colour $350

Jan 8, 22 Feb 5,12, 26 March 12, 26 **June 26th issue is 50% discounted** *Aug 30 & Sept 11th issues have a 25% premium added**

Radio Weekly Rates

2

On Air Advertisements (30 second ads aired 100 times)

$75

Pre-stream clip - Exclusive One week (Mon. to Sun)

$75

Morning Show Sponsorship Exclusive One week (Mon. to Fri.)

$30

Online Banner Ad - Exclusive One week (Mon. to Fri.)

$25 Discount when customer supplies ready to air advertisement. *Excludes online ads.

All Prices are exclusive of HST

Full Page Half Page 1/4 Page Business Card

$690 $123 $81 $59

8”w x 11”h 8”w x 5.5’h 4”w x 5.5”h 4”w x 2”h

Ads should be acurately sized and submitted in PDF format to Angela Endicott Advertising Manager angela.endicott@wlusp.com Deadline for Artwork is Feb 28th 2014.

Add Colour

Why Radio Laurier?

1 Direct outlet to a targeted audience 2 Minimal hourly advertising time reduces listener fatigue

3 Utilizes contemporary online broadcasting systems including smartphone apps such as TuneIt 4 Adheres to strict quality standards with respect to appropriate content

New

Laurier Brantford’s official student planner has been combined with the Waterloo campus student planner and will be known as the Wlu’er. It will be given out to 11,500 undergraduate students across both Laurier campuses. The planner is specifically designed for the Laurier student body. This is an invaluable resource to help students organize their Lives.

Winter 2013

$175

Carnegie

Advertising Rates (Black and White)

Ad Size

Ad Price

Ad Description Ad Dimensions

Outside Back Cover Inside Covers Tabs Full Page Weekly Page

$1560 $847 $1295 $386 $140

Full Colour Full Colour Full Colour Full Colour Full Colour Text Only Text Only

Daily Announcement

Community Directory

$58 $25

Text Only $250 (x1) Full Colour $800(x4) Full Colour

Food & Entertainment Listing $58

Student Coupons Double sided coupon

Full colour Pages 75% increase in size Used as a teaching tool in 1st year curriculum Days now divided into 8am11pm time increments Double sided coupon section New Food and Entertainment Guide

7.5”w x 10”h 7.5”w x 10”h 7.5”w x10”h

6.5”w x 9”h 6.5”w x 1.5”h

3 plus- $120 each

Free listing with purchase of ads List up to 5 daily specials a week

6.5”w x 2”h

4 Coupons is a full page double sided

*All prices are exclusive of HST* Deadline for securing ad space is June 28th 2013. Deadline for Artwork is July 3rd 2013.

3


Advertising Rates AD Size Full Page Half Page 1/4 Page

The Sputnik provides news coverage, entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community. The Sputnik has grown exponentially in the past few years both in terms of overall quality and outreach to the Brantford Community

Publishing Dates Summer 2013

1/8 Page $84 Business Card $63 Insert $175

Fall 2013

Aug 30* Sept 11*, 25 Oct 9, 23 Nov 6, 20

Ad Dimensions 10”w x 15.5”h 10”w x 7.5’h 10”w x 3.75”h or 5.933”w x 6.5”h 5.993”w x 3.75”h 3.9”w x 2”h Per 1000

Advertising Deadlines

Bundle Discounts Bundle 2 media options & save 10%

June 26**

Price $240.25 $148 $106

Ad copy deadline is due @ noon on Friday prior to the publication date. Exceptions: August 30th issue deadline is August 26th. & January 8th deadline is December 13th.

The Carnegie

Memories are important to every student at Laurier Brantford. The Carnegie is a yearbook that is dedicated to providing students of the campus with photos and reflections of their years on the Brantford Campus, an experience they were all part of. This is something every student will want to share with friends and family. All undergrad students who have graduation photographs taken on campus by the official photographer will receive a free copy of the yearbook. This is an opportunity for your business to be a part of a school year to remember.

One Colour $140

Two Colours $225

Full Colour $350

Jan 8, 22 Feb 5,12, 26 March 12, 26 **June 26th issue is 50% discounted** *Aug 30 & Sept 11th issues have a 25% premium added**

Radio Weekly Rates

2

On Air Advertisements (30 second ads aired 100 times)

$75

Pre-stream clip - Exclusive One week (Mon. to Sun)

$75

Morning Show Sponsorship Exclusive One week (Mon. to Fri.)

$30

Online Banner Ad - Exclusive One week (Mon. to Fri.)

$25 Discount when customer supplies ready to air advertisement. *Excludes online ads.

All Prices are exclusive of HST

Full Page Half Page 1/4 Page Business Card

$690 $123 $81 $59

8”w x 11”h 8”w x 5.5’h 4”w x 5.5”h 4”w x 2”h

Ads should be acurately sized and submitted in PDF format to Angela Endicott Advertising Manager angela.endicott@wlusp.com Deadline for Artwork is Feb 28th 2014.

Add Colour

Why Radio Laurier?

1 Direct outlet to a targeted audience 2 Minimal hourly advertising time reduces listener fatigue

3 Utilizes contemporary online broadcasting systems including smartphone apps such as TuneIt 4 Adheres to strict quality standards with respect to appropriate content

New

Laurier Brantford’s official student planner has been combined with the Waterloo campus student planner and will be known as the Wlu’er. It will be given out to 11,500 undergraduate students across both Laurier campuses. The planner is specifically designed for the Laurier student body. This is an invaluable resource to help students organize their Lives.

Winter 2013

$175

Carnegie

Advertising Rates (Black and White)

Ad Size

Ad Price

Ad Description Ad Dimensions

Outside Back Cover Inside Covers Tabs Full Page Weekly Page

$1560 $847 $1295 $386 $140

Full Colour Full Colour Full Colour Full Colour Full Colour Text Only Text Only

Daily Announcement

Community Directory

$58 $25

Text Only $250 (x1) Full Colour $800(x4) Full Colour

Food & Entertainment Listing $58

Student Coupons Double sided coupon

Full colour Pages 75% increase in size Used as a teaching tool in 1st year curriculum Days now divided into 8am11pm time increments Double sided coupon section New Food and Entertainment Guide

7.5”w x 10”h 7.5”w x 10”h 7.5”w x10”h

6.5”w x 9”h 6.5”w x 1.5”h

3 plus- $120 each

Free listing with purchase of ads List up to 5 daily specials a week

6.5”w x 2”h

4 Coupons is a full page double sided

*All prices are exclusive of HST* Deadline for securing ad space is June 28th 2013. Deadline for Artwork is July 3rd 2013.

3


Terms & Conditions Policies: The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications, are as follows: All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate. Advertising Deadlines: Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print. Discounts: Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions. Cancellation Policy: Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full. Tear Sheets: As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased. NSF Cheques: A fee of $30.00 will be charged to any account issuing a N.S.F. cheque Inserts: Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue. Payment: Payments can be made to WLU Student Publications. Balance is due 30 days after receipt of invoice. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager 519-884-0710 ext. 3560 or angela.endicott@wlusp.com

2013-2014 Rate Card Brantford Campus Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, The Cord Community Newspaper, Blueprint Magazine, Radio Laurier, The WLU’er Student Planner, The KeystoneYearbook and numerous websites. If you want to reach and inform the over 15,000 students, staff and faculty that make up the Laurier community, than take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

Contact Angela Endicott W.L.U.S.P Advertising Manager 519-884-0710 ext.3560 angela.endicott@wlusp.com


Brantford Rate Card 2013-2014