How To Create Riveting Content For Digital Marketing | We Love Digital Marketing | Canada

How To Create Riveting Content For Digital Marketing

 Be Original

• It is good to be inspired by somebody else's content, but outright copying it will never do you any good. Make sure that your content is not just rehashing someone else's words or ideas into something that looks somewhat similar. Remember that the whole point of blogging or videomaking is to market yourself and attract more clients through originality.

How can you be original? This is where your research comes in. A little bit of digging around will help you find out what has not yet been done before, and it is on this path that you can begin to pave new ways forward.

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Avoid Repetition

• This is something that applies to every form of content-making. How many times have you seen a piece, read an article, or even just watched a video and found that it has been used before? Repetition is the biggest turn-off for anyone looking at your work, as it does not make for good reading nor viewing. How to make sure you avoid it? How about reading and viewing other people's content to get a sense of how you should be doing things differently!

 Avoid Jargon • Do not be intimidated by this point. Jargon may be defined as language that is used by a particular profession or in a particular sphere. How does this apply to the digital world? How many times have you read an article, watched a video, and wondered what half of the words meant? In digital marketing, it makes much more sense to write in simple English, without any complex jargon. In order to avoid it, try checking your piece with a friend or relative who is not in the industry and asking them if they understand everything.

 Content Formatting

• What does content formatting have to do with making riveting content? A lot, actually. How many times have you been confused by a blog post that jumps from one point to another, or by a video that does not display its transcript? How about the opposite- you have been angered by a blog post that is too long and confusing or a video that does not provide any subtitles? In order to make riveting content, it is essential to avoid all these things by formatting your content in a clear and concise manner that is easy to read.

 Write How You Speak • Your voice matters a lot in the digital world, and it goes without saying that you should not try to hide it. One way to do this is by writing in a manner that is conversational. Keep sentences short, use active-voice verbs, and avoid superfluous descriptions. Write the piece first in your own words, without worrying too much about formal writing. Once this is done, you can look for other ways to translate your ideas into proper English.

Use Lists and Headings • Lists and headings can be extremely useful when you are making riveting content. In order for your blogposts not to seem like they go on forever, or for your video descriptions to make sense to readers, practice the use of lists and headings. List down the points you'll make before making your content, and provide a clear distinction between each point.

We Love Digital Marketing Inc. • “We Love Digital Marketing” is one of the top digital marketing agencies in Toronto, we trust that the biggest secret to success is “Creativity” and we take pride in each project that we are handed. Our team of experts focuses on reaching your business’s target audience, get brand recognition, generate inbound sales by employing the best digital marketing techniques which will not only help in achieving your goals efficiently but also maximizing your Return on Investment. Our team of professionals has years of experience in the digital marketing industry, with expertise in Strategy development, Search Engine Optimization (SEO), Search Engine Marketing (SEM) /Pay-Per-Click (PPC), Social Media Marketing, Website Design & Development, Content marketing, etc.

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