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By William Rogers 1


Mankind lives just like Animals

Mankind has always had the natural erge to explore and discover. This natural impuse of running to the horizon rather than settleing has aloud the human race to become as connected and successful. The mission set up in 1977 to send a piece of human technology out into the universe was just another primitive development which still connects the humans to there natural instincts of us as a species on planet earth.

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Cinema 4D

The difficulty with carying out this design was making sure that the inspiration from xavier Monney didnt affect the actual design its self. The other issue was trying to make the design have meaning to suit the brief EXPOUND EXPOUND


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S y mb ols of Ear t h

The use of symbols with in the human race has always been the source of communication even before the use of speech. The 40,800-year-old red disk from El Castillo, in northern Spain, is the oldest cave drawing ever discovered. The reason why this is so important is the fact hat the paintings although just hand prints opens so many possibilites into the early humans and thier qualities EXPOUND


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This poster design was first created with a coloured orange background however the design seemed more effective if the colour was kept monochrome. The meaning behin the image is to show how basic symbols are but the importance and history which they could hold. EXPOUND


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W h y? W h y not ?

As humans have developed they have becom further and further from the phsycology of the needs and wants is becoming very bias.The consumer culture which we belong to is much more about explaining why you need this rather than the primal needs that humans have. Brands are becoming more important

younger generations (12-17) have towards the matierial goods and branding that has now taken over the minds and lives of the youths today. The design elements which will be integrated will be the mass capitalism and sociotal pressures of the modern world

than the production that they are creating. For this side of the project the initial process will discover the atttachment that the EXPOUND


A current example is the recent release of the Nike air force Jester shoes. These strange shoes of the classic airforce 1 franchise has put a completly new contemporary style onto item itself. Redesigning an already successful product is the reason why these poorly designed shoes have become so popular. The price of the original AF1 holds at around ÂŁ79.99. the redesigned shoes have added over ÂŁ20.00 to the original price. 15


W h y? W h y not ?

This item was ÂŁ168.00, the basic black bagpack with connected

This Item was from the Burberry, costing ÂŁ220.00. The reason

pouch. This was useful because of the durability and sturdiness

which this was bought was down to the current trend in designer

of the matierial. The size of the bag was much more practical for

belts been popular. More commonly with the typical Gucci Belt.

university work.

Therefore this was a more suitable alternative. EXPOUND


This item was ÂŁ250.00, this was becase the digital clock on

This item cost ÂŁ175.00 the style was appealing therefore this

iphones was too much effort to use. Therefore the watch was

outwayed the cost. There was not addiditional benefit to the

siutable and this has been used every day since it was baought.

item, the brand iteself has an intrequing art style. 17


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W h y? W h y not ?

For this side of the project the initial process will discover the atttachment that the younger generations (12-17) have towards the matierial goods and branding that has now taken over the minds and lives of the youths today. The design elements which will be integrated will be the mass capitalism and sociotal pressures of the modern world.

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Mr doodle is a uk illustrtor made famous for his extreme surface patterns. His style is a combination of both simple illustratin combined with the mass take over of the canvas.

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Whilst researching differat methods of symbols, a website provided thousands of differant symbols which were simple enough to create experiments. However these figures will not be used as they do follow the new direction of this project. EXPOUND


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FINAL DEVELOPMENT

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Te a c h i n g s o f humans

Looking at the exisitance of symbolism and story telling, One of the most renouned is the Grimm fairytales. These are extremely iconic and have a cutural aspect to all humans. Some research gathered from the writer Joeseph campbell and the book The head with a thousand faces, showed some interesting theorys in the synopsis. The Hero with a Thousand Faces has influenced millions of readers by combining the insights of modern psychology with Joseph Campbell’s revolutionary understanding of comparative mythology. EXPOUND


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This was an experiment for the over of a Grimm fairytale book of Little Red Riding Hood. The theory behind this is the fact that the cirles are meant to symbolise the charecters of the story, the reasoning for the simple shapes is because of how icowWwnic the story is. This is because people will automatically attach there training from their yout, which will tie themselves of to the characters. EXPOUND


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Experiments with chosen design

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LITTLE

RED

RIDING HOOD

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Book cover designs

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Ty p o g r a p h y

N O T O Sans These three designs will be used for prototypes of book covers. these will therefroe be combines with the typography of the font Noto Sans. This is because of the modern style that the designs cooperate. 37


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HA N SE L AND GR E TA L

LIT T L E RE D R I DI NG

CINDERELLA

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LITTLE RED RIDING HOOD

This little girl is all cute and stuff, and she always wears a red velvet cap her grandmother had made her, so everyone calls her Little Red Cap. You might know her as Little Red Riding Hood. She then becomes subject to a series of interuptions , by a crazed and manipulative wolf. She then became entangled in a sinister plan that the strange wolf was decieving caustiously.

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TO

STRANGERS

The Grimm Tales

D O NT

TA LK

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L IT TL E RE D R I D I N G H O O D

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CINDERELLA

With a wicked stepmother and two jealous stepsisters who keep her enslaved and in rags, Cinderella stands no chance of attending the royal ball. When her fairy godmother appears and magically transforms her reality into a dream come true, Cinderella enchants the handsome Prince Charming at the ball, but must face the wrath of her enraged step-mother and sisters when the spell wears off at midnight.

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YO UR

D RE AM S

Th e Gr i mm Ta l es

F OL LOW

2

CI N D ER EL L A

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H A N S E L AN D G R ETAL

Hansel and Gretel are the children of a poor woodcutter. When a famine settles over the land, the woodcutter’s wife (stepmother to Hansel and Gretel) decides to take the children into the woods and leave them there to fend for themselves so she and her husband will not starve to death. The children then come across a strange ginger bread house.

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G R EEDY

The Gr imm Tales

DON T

BE

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HANSEL A ND G RETA L

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Profile for wjrgraphics

expound  

An investigation to human teachings

expound  

An investigation to human teachings

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