"Provide an athletic bag that is #Hybrid AF" Just like us...
1 1. Executive Summary 2. Our Mission 3. Target Audience 4. Competitive Advantage 5. Integrated Market Communication Plan 6. Creative Samples 7. Business Model 8. Growth Projections
1. EXECUTIVE SUMMARY
ROBEL TAYLOR Creative Genius - Crossfitter, Weightlifter, MMA, Boxer, Snowboarder, BMX'er, Former Spanish Rockstar JESS GENTRY HBIC - Managing Partner - Wanna be Weightlifter, Former Skiier turned Snowboarder, Crossfitter, Rock Climber, Mean Cook, Avid Beer and Coffee Drinker, In love with Tacos JAMES JONES Runner of the Coffee, Keeper of the Sanity, Manager of the Madness, Crossfitter, Marathon Runner, Former Fancy AF Classical Singer, Skiier and All-Around Badass
2. OUR MISSION
"Provide an athletic bag that is #HybridAF" Just like us...
today's athletes do a variety of sports and activities and carrying loads of crap is a pain. The Zila Bag is completely customizable and includes insulated compartments for food (or beer). There once was a time when the word “gym” simply meant a room in which there are some weights you can lift. And that definition stuck for a long time. It wasn’t until recently that the definition expanded to include spaces in which varying forms of exercise were performed like yoga, crossfit, boxing, cardio, cycling, martial arts, etc. Now, perhaps a more accurate description might be, “a place in which people exercise.” And since the definition of gym has broadened so greatly, so too have gym bags as a carry category. Now, there are any number of them on the market designed around all sorts of physical activities – because, in short, different workouts dictate different gear. Zila has eliminated the need for multiple bags and created a space where the options are endless.
3. TARGET AUDIENCE America total population as of
March 13, 2019 = 328,394,311
In 2018, Centers for Disease Control and Preventionâ€™s National Center for Health Statistics (NCHS) reported that 23% of Americans got enough exercise weekly.
That is 75,530,691 Americans that are working out at least
4 times a week!!!!!
People are our target audience!!! And that's just in the states.... now, think Globally and "BOOM - MIND BLOWN"
Todays market is geared towards the nylon duffel and that is the unfortunate standard. There are a few specific companies that have amazing bags but they are sport specific and are not customizable. Zila bridges the gap You no longer need to look like a soccer mom thats hopped up on Riddlin, carrying in 18 bags of groceries just to walk into the gym - well, unless you're into that sorta thing - no judgement
INTEGRATED COMMUNICATION PLAN Being we have cultivated a hot bed of #HybridAF beefcakes under one roof of our own competitive weightlifting and Crossfit gym, we have a few ideas on what sparks action to part with hard earned cashola....
The plan it to start within our own community - get pre-orderes and offer custom logo options to other gyms (wholesale programs) will be phase one - and the area where we get feedback and address any changes that need to be made prior to large production orders. Once we have a solid hand on the proto-types, we will start with influencers within our extended networks and drive market penetration (get your minds outta the gutter folks....) with the world famous - maker of hotness heros - social media!!!
6. CREATIVE SAMPLES
All products designed, sourced and produced in USA. B2B and B2C programs will be the sales avenues for products. Standard retail cost will be a fixed cost unless we allow for discount codes on previous versions/seasonal gear/short promotional runs all wholesale pricing and retail pricing will follow the same pricing structure. Order minimums for custom logo/patches will be address with hard costs. Online e-commerce store will be done at www.zilabags.com Purchasing can be made direct through social media accounts Influencer promo codes will be issued at a later date
8. GROWTH PROJECTIONS
Units sold annually
Original Zila Backpack
Average price per unit
Annual revenue per product
164,450.00 59,700.00 25,800.00
TOTAL OF FORECASTED REVENUE COST OF GOODS SOLD
Expected gross margin
Annual cost of goods sold
Original Zila Backpack Kid-Zila
74,002.50 23,880.00 10,836.00
TOTAL COST OF GOODS SOLD
PROFIT AND LOSS ASSUMPTION Year 1
Annual cumulative price (revenue) increase
Anual cumulative inflation (expense) increase
INCOME Revenue Original Zila
Cost of goods sold
0 Total revenue Cost of Sales