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Ostdeutschland

“Only those who are innovative will survive!” The structure of the East German Auto motive supplier industry is characterised by small and medium sized businesses, that are predominantly active in post production stages and who don’t employ that many employees. This was shown to be the case in an Automotive Cluster of East Germany (Automotive Cluster Ostdeutschland - ACOD) survey from last year. In total the industry employs approximately 180000 employees in all of East Germany. More than half the companies active in this sector in the newly-formed German states also have their head office in the East of Germany. In 2008 the East German sector generated a turnover of approximately 38 billion Euros, with added value of around 10 billion Euros. During the same period approximately 5,8 percent of turnover was spent on investments. The Parliamentary State Secretary at the Federal Ministry of Transport, Building and Urban Development, Jan Mücke confirmed in

the middle of February 2010 at the third ACOD Congress, the challenges facing the sector and also called attention to the responsibilities of the automotive industry in relation to environmental protection. Accordingly, the development of modern technologies, alternative and optimised drive technologies and fuels, are essential for an improved climate footprint. Mücke also highlights the relevance of ACOD networking. “We are aware of the importance of networks such as the ACOD, which unify companies, research facilities, service providers and initiatives.” This type of integration is not only a good basis for innovation. It also strengthens the industry and the East of Germany as a whole. “This has been proven during the economic downturn!” states Mücke. However, according to the ACOD survey, the majority of East German automobile suppliers are not conducting enough fundamental groundwork. Their activities are predominantly concentrated on process oriented services and product orientated parts production. Since only a third conduct their own product deve-

lopment, the remainder limit themselves to pure manufacturing services. What possibilities can an increase in innovation offer, through a network like the ACOD? Siegfried Bürlow, ACOD CEO and chairman of the board at Porsche Leipzig, made this clear at this year’s congress: “The ACOD offers small and medium sized companies in particular a platform for the exchange of information, initiation of co-operative work and for the advancement of research and development acti vities.” The Saxony State Minister for Eco nomic Affairs, Employment & Infra structure, Sven Morlok, confirms this necessity and points out how important new ideas are for the industry: “The demands placed on the suppliers are growing. They have to adapt to new economic and technological trends. Only those that innovate will survive”, maintains the minister. Both the congress and the preceding survey indicate that East Germany is admittedly on the right track, but that it also has substantial innovation potential.

Als einer der größten Versicherer Deutschlands verfügt HDI-Gerling auch in Leipzig über eine außergewöhnliche Expertise. Unser Account Manager Klaus Meyer berät Sie gerne persönlich, wenn es um Versicherungs- und Servicekonzepte für Unternehmen geht.

Wir denken weiter. HDI-Gerling Industrie Am Walde 77 99448 Kranichfeld Tel. 036450-399-53 klaus.meyer2@ hdi-gerling.de

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