Invitation to Sponsor: Value Proposition Women in Technology is Queensland’s peak body which speaks with one voice for the interests of women in the technology industries and by sponsoring WiT you will partner with the largest association of its type in Australia.
WiT is a not‐for‐profit association with a membership of over 400, plus an affiliate list of over 1800 individuals. WiT is managed by volunteers and aims to support the advancement of women in the technology industries. Annual attendance at WiT events exceeds 2000. WiT sponsors typically support WiT’s goals of retaining, rewarding, attracting and encouraging women in their own workforces; and take advantage of targeted marketing opportunities to place their name in front of hundreds of Queensland’s most influential technology industry professionals. If you would like to enjoy similar opportunities, consider sponsoring WiT today!
CONTENTS 2010 Value Proposition..................... 1 About Us ........................................... 2 Our Mission....................................... 2 Our Board.......................................... 2 Member Demographics .................... 2 Sponsorship Options ......................... 3
The competition for talent has never been greater than it is today, particularly within the technology industries. WiT sponsors are one step ahead of the rest in their bid to attract and retain women as employees and clients. WiT sponsorship packages are designed to ensure sponsors gain targeted industry, research institution and government exposure whilst providing them with the opportunity to promote their organisation as an employer of choice for professional women. WiT members are drawn from all sectors of the community, from students through to senior executives and include both women and men. Sponsors gain exposure to WiT’s diverse membership base which has continued to build since the organisation’s establishment 13 years ago, validating the fact that WiT members value the programs and events on offer. For further information or to discuss WiT Sponsorship Opportunities further please contact WiT Operations Manager Alice Orozco.
Promotional opportunities................ 3 Benefits ............................................. 4 Events and Programs Available......... 5 Event and Program Descriptions....... 6 Sponsorship Enquiry Form................. 9
“Congratulations on your excellent work in supporting and encouraging women into the technology industries and we look forward to a continuing
relationship and partnership…”
Anne‐Marie Birkill President ‐ Women in Technology
Vice‐Chancellor, Prof P.F. Greenfield‐ Gold Sponsor, The University of Queensland
PH: 0430219091 / PH: (07) 3327 9712 FX: 07 32178737 PO Box 1747 Toowong Q 4066 www.wit.org.au
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with our KEY target markets
WiT is an icon in the industry to many women and represents the interests of all women in the fields of Information Technology and Biotechnology. WiT was founded in 1997 just 10 women. In 2005 WiT launched the Biotech and Infotech chapters, separate streams established to cater to the needs of the organisation’s increasingly diverse membership.
Women – men are welcome as members.
Queensland – South East QLD however WiT has a strong commitment to extend its programs into the regions.
ICT and Biotechnology
industries, broadly described to include affiliated individuals and entities
WiT aims to promote the achievements of women in the technology industries via relevant events, programs, awards and networks that also provide opportunities for WiT members to grow and develop their skills. As the peak body for women in the technology industry in Queensland WiT has a commitment to be distinguished as a professional and credible organisation developing a sustainable and growing network of members, sponsors and supporters.
WiT Infotech has been formed to provide information, events and activities for members that have a high degree of relevance to the ICT Industry.
WiT Biotech’s mission is to create a sustainable network of members that demonstrate leadership by advocating for the best in biotech through communicating independent and balanced views, promoting the industry and the interests of the women working in Biotechnology.
Infotech 48% | Biotech 39% | Other/Both 13%
Age: 30–45 =50% | 46–55 =29% | 19-30=15%
$61 - $101 =46% | $101 + =39%
The WiT Board of Directors operates as a policy‐setting body with overall responsibility for establishing the organisation's strategic directions, public relations, member services and meeting our financial goals. We endeavour to achieve a diversity of perspectives through board representation from across the technology community.
Position: Mid management - 43% | Senior executive – 24% | Entry-level management -18% Student/starting – 13% | Board level – 2%
Occupation: ICT Technical Field – 27% Science, Biotech fields – 26% Consulting, education/training – 10% Banking/finance – 10% | Other industries – 9% Academia/R&D – 8% | Government – 4%
President Anne‐Marie Birkill | Vice President Wendy McTainsh Treasurer Doreen Awabdy | Secretary Wendy McTainsh Infotech Chair Ginny Tobias | Biotech Chair Topaz Conway Director Jillian Hellmuth | Director Teresa Murphy Director Sue Johnson
*Current as at 1 January 2010
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Promote: your service,
The Top 10 Ways Sponsorship Creates value: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
business, products, staff or events
Direct referrals Increased reach Targeted exposure Reduced marketing costs Increased sales and reach Link to networks and knowledge Access to an objective source of information Recognition as leaders in the technology industry Lead generation/database building opportunities Relevance and enhanced relationships with your target markets
Weekly events bulletin Distribution: 2180 Promote your events or programs Feature your products/services Event e-invitations Distribution: Between 200 to 2180 Logo recognition Monthly WiT Wire newsletter Distribution: 2180 Sponsor company spotlight Share your news with members Logo recognition for Gold sponsors Profile your outstanding staff Recognise your women Connect with clients New member welcome packs Add your marketing material Provide special offers and gifts Include your marketing message Connect with clients Online Jobs Board Views: 360 p/month Add your job listings for free Recruit staff Online Member Bulletin Board Views: 328 p/month Share your news with the WiT community Launch your product/service Recognise your women Connect with clients Quarterly surveys and post-event feedback Survey our members Targeted data Link to knowledge Website Visits: 11,578 p/month Page Views: 8.99 p/visit Time: 9.55 min p/visit Hits: 137,676 p/month Use it to your needs to promote your company, service, products and recognise your staff Events Meet the WiT community Reward your staff or recruit more Enhance key relationships with your target market Connect with clients Link to networks Anchor staff activities Use as a recruiting tool
4 Options for WiT Sponsorship:
Women in Technology offer four sponsorship options. Whether sponsors want to harness the full potential of our Gold package, or simply obtain targeted niche exposure, WiT can help. Take a look at WiT’s sponsorship packages on page 3 and select the level of exposure, support and opportunity that’s right for your organisation. GOLD ‐ $10,000 (plus GST) SILVER ‐ $6,500 (plus GST) BRONZE ‐ $3,000 (plus GST) WiT SUPPORTER – less than $3000
3 Year Partnerships: WiT offers fantastic discounts and benefits to sponsors wishing to enter into 3 year sponsorships – ask us about this option now!
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ELIGIBLE SELECTIONS (Select from the opportunities menu on next page) Event or Workshop
Program (i.e. Board ReadinessTM, CIO Pathways)
Exclusive Opportunities (See descriptions below)
9 9 SELECTION BENEFITS THAT APPLY PER EVENT/PROGRAM SPONSORED
AV promotional presentation (supplied by sponsor)
Exhibition display area/ registration table display Logo on all invitations, marketing collateral and AV if applicable Banner display Marketing material distributed Verbal recognition Electronic copy of attendee list (in line with privacy guidelines) Company logo printed on name badges (excludes gala dinner) Program additional benefit: Advertorial in booklet (if applic.) Exclusive Opportunity: Event benefits plus logo on all emails plus a package of benefits tailored to the sponsor. Award Program additional benefits: Logo on award certificate/ trophy, involvement in planning process, present award, judging committee, photo with winner, and table of 10 tickets to gala dinner.
9 60 Sec
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BENEFITS THROUGHOUT THE PARTNERSHIP DURATION IRRELEVANT OF SELECTION ABOVE Promotion feature of company on WiT website frontpage 3 times a year and tailored advertising package on WiT website Logo on 2 website pages & 2 email newsletters per year
free job listings and use of the online bulletin board
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2 Member alerts promoting your company, service or product
Access to include questions in surveys and post‐event surveys
WiT Corporate Membership
INVESTMENT $10 000 9 1 Year UPGRADE
$6 500 9 1 Year
$3 000 9 1 Year
$1000 3 months
Logo on all WiT monthly e‐newsletters Use of WiT logo and endorsement statement Promotional opportunity at WiT Rendezvous complimentary Keynote speaking opportunities (excludes Awards Gala Dinner)
WiT Small Business Membership Investment per year: (Excluding GST) Payment installment plan option availability Sponsorship/Partnership Duration Upgrade to 2 Years and save per year:
Assist us to increase your potential by involving your staff in our programs. *Conflict of interest avoided per event guaranteed.
Don’t have the cash to sponsor this year? but still want to support WiT, consider in‐kind support. See the next page below for in‐kind services needed during 2010. Alternatively join as a Corporate Member.
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2010 Opportunities Menu See descriptions of each event and program on the next page. Note higher value sponsors per event/program will be considered a ‘Major Sponsor’ Sponsor our:
Approx min $ Total $ per sponsor Required
WiT Awards Program (Must secure sponsorship by April 2010) 2010 WiT Awards – Inclusive of 1 major WiT event, launch event, judging events, marketing throughout 2010 WiT | Employer of Choice Award Sponsored by… WiT | ICT Professional Award Sponsored by… WiT | ICT Student Award Sponsored by… WiT | ICT Research Award Sponsored by… WiT | ICT Outstanding Achievement Award Sponsored by… WiT | Biotech Rising Star Award Sponsored by… WiT | Biotech Research Award Sponsored by… WiT | Biotech Outstanding Achievement Award Sponsored by… WiT | Biotech PhD Career Start Award Sponsored by… WiT | Executive Award Sponsored by…
Sat 28 Aug
Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug Sat 28 Aug
Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive Exclusive
$ 500 to $10 000 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500 $ 6,500
October November June
$ 2,000 $ 2,000 $ 2,000
$15,000 $15,000 $15,000
$ 4,000 $ 4,000 $ 500 $ 500 $ 500 $ 6,000 $1,000 $500
Exclusive Exclusive $ 2, 000 $ 5, 000 $ 5,000 $18 000 $2,000 $5,000
$ 1,500 $ 1,500
$ 8,000 $ 8,000
$10,000 $10,000 $10,000
Exclusive Exclusive Exclusive
$500 $250 Varies $300 Varies $250 $5000
$40,000 $10,000 $15,000 $5,000 $20,000
WiT Programs Board Readiness – Inclusive of 1 VIP major event and 5 workshops plus prominent positioning in printed publication Getting Back to I.T ‐ includes 3 workshops & 1 networking event Biotech Research Grants Program – inclusive of 2 day workshops CIO Pathways Includes 2 workshop and 1 event
WiT Events Mar & Aug Jun & Oct 21 Apr 8 Dec 17 Nov TBD 3 Apr TBD
Infotech High Profile Speaker Breakfast Events Biotech High Profile Speaker Breakfast Events WiT Rendezvous Networking and AGM WiT Rendezvous End of Year event Trivia Night 2009 Debate IT joint event with ACS (TBC) Beginners Golf Day Endeavour 500 Summer Challenge Relay
WiT Workshops Professional Development – Career Speed Networking Professional Development – Courageous Networking
21 Jul 17 Mar
Exclusive Opportunities WiT Board Sponsorship – Support the volunteers that run WiT National Awareness Campaign Sponsorship WiT Organisational Development Sponsorship
2010‐2011 2010‐2011 2010‐2011
WiT In‐Kind Sponsorship Services Needed: Venue / catering Printing and promotional items Media Sponsor Guest Speakers, MC and workshop/program facilitators Prizes and access to discounts Graphic Design services and Web Development One off cash donations Media Productions Other in‐kind sponsorship considered so please contact us
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Event and Program Descriptions
2010 WiT Biotech Ambassador
WiT Awards Introduction: The annual WiT Awards are the highlight of the WiT calendar, providing an opportunity to recognise the achievements of seven outstanding women working in the Infotech and Biotech industries. The winner of each award is selected by a Panel in a competitive process, with the Panel’s selection maintained as a secret until the winners are announced at a Gala Dinner to be held on Saturday 28 August 2010. This year WiT offers many award categories with each sponsor given exclusive attribution for their category of choice. Key Details: E‐announcements, media releases and printed invitations are distributed throughout the year. The Awards Dinner is a highlight of the technology industry social calendar and regularly attracts 300 attendees, providing a great opportunity for sponsors to showcase their support for WiT.
WiT Programs Board Readiness™ Program The Board Readiness™ program assists Executive Women to prepare for Board participation at a variety of levels ranging from committees and Volunteer Boards to non‐Executive Directorships. At the same time WIT is working to improve awareness of the need for increased female participation at Board level. Program participants are equipped with the skills required to become highly effective Board members, and are provided with the opportunity to showcase these skills to some of Queensland's highest profile organisations. Key Details: The Board Readiness™ Program consists of: ‐ A Board Readiness™ industry luncheon attracting about 75 high profile individuals, followed by Four Workshops and mentoring networking roundtables to enable Mentors to meet Candidates and assist with their journey to Board Readiness™. Sponsors have access to advertise on the printed 2010 program booklet. Up to 20 participants.
Zee Upton 2009 Winner of the WiT Biotech Outstanding Achievement Award (QCTN) Professor Zee Upton is a biochemist, inventor, tissue engineer and dedicated developer of new Intellectual Property opportunities. Her research outcomes have resulted in traditional scientific/academic outputs and commercialisation outcomes. She is an inaugural Smart State Senior Fellow, a Professor in Life Sciences and Leader of the Tissue Repair and Regeneration Program in the QUT Institute of Health and Biomedical Innovation. She is also technical founder and Consulting Chief Scientific Officer for Tissue Therapies Limited. Her diverse expertise in growth factor protein, molecular and cellular technologies underpinned her discovery of VitroGro®. Since the award of her PhD in Biochemistry from the University of Adelaide in 1994 Prof Upton has developed a significant record of innovative high quality scientific research that has yielded: $11+ million in research funding from competitive grant schemes and industry; 60+ publications; establishment of several new innovative collaborative research projects; successful development and mentoring of many early career researchers and research students; and 8 patents/pending applications. Her knowledge, skills and creativity have been recognised by several awards, including the Qld Government 2004 "Smart Women - Smart State Award" and sponsored invitations to describe her research to 17 international and 21 national forums over the last 4 years. WiT ensures that women like Zee Upton are acknowledged throughout history. ‐ 6 ‐
Getting Back to I.T Program In addition to the pressing need to attract more young people (especially young women) to the ICT industry there is a desperate need to access employees with relevant business and managerial expertise and many other transferable skills. The industry is also losing many women with exceptional ICT skills who do not return after taking parental leave as they believe they have been left behind by constant industry change. Getting Back to IT addresses these issues through the provision of advisory and support services that facilitate the development of successful long‐term career strategies. It also works to promote the importance of transferable skills and experience to employers. Getting Back to IT is a project funded by the Department of State Development and Innovation through the Information Industries Bureau Career Start Program. The program consists of 2 workshops and an industry networking event.
CIO Pathways Program Aimed at women in technical roles who are currently in an IT Manager, 2IC to a CIO or in a support role and see themselves as a future CIO or in senior management.
Biotech Research Grants Program Anecdotal evidence from academic institutions indicates that there is a shortage of female researchers in the biotech sector willing to “step up” and become group leaders. The reasons for this are reported as being low confidence in grant writing for success and a shortage of available leadership training. WiT has designed this program to address these reported gaps and will engage with the granting bodies and professional coaches in grant preparation and leadership. This is a new program launched in 2009 successfully that was designed in consultation with senior academics.
2010 Debate IT – WiT / ACS Joint Event This event is jointly hosted by Women in Technology and The Australia Computer Society and it’s the sixth event held over a sit down lunch and attracts approximately 300 people.
WiT Rendezvous Networking These social networking events were originally designed for the individual WiT Chapters. WiT has grown and matured as an organization and under its charter to promote networking opportunities for its members, it now separately promotes these events to the Biotech and Infotech chapter members to encourage broader networks and cross fertilization via shared experiences and ideas across the industry sectors.
Success Story 2010 WiT Infotech Ambassador
Sonja Bernhardt 2009 Winner of the WiT ICT Outstanding Achievement Award Sponsored by Optus Sonja is passionate about her industry and since 1997 has consistently encouraged others to either take up a career in technology or adopt technology in their daily use through a multitude of career, role model, mentoring and board programs. In addition she is the innovator of some high profile, high impact non traditional girl and women in technology activities. Sonja has several degrees and is a Certified Developer of Enterprise (CDE) and Fellow of the Australian Institute of Management. She was the first Australian inducted into the Women in Technology International Hall of Fame (Silicon Valley 2005). Sonja was Founder of WiT and AWISE and has held and continues to hold a string of impressive board and executive appointments locally, nationally and internationally. She has founded several start-up companies including her current venture, award-winning Thoughtware. She is known for her obvious enthusiasm, visionary leadership, intelligent rational thinking and business acumen. The Australian IT industry and her peers recognise her as an action oriented results achieving role model who consistently delivers benefits through her innovation, leadership, pioneering achievement and collaborative contribution to the development of the technology industries. ‐ 7 ‐
Prominent Guest Speaker Events WiT is delighted to offer four breakfast forums with prominent guest speakers in the hot seat to share their industry experiences with members and guests.
Biotech Professional Development Workshops The Professional Development Workshops are aimed at introducing a range of higher‐level career‐relevant skills to our stakeholders. The scope of topics is very broad and targets professionals at all levels of their career in the sciences and technology sectors. The workshops are typically conducted by professional trainers, but they’re not intended to be a stand‐alone, comprehensive training session. Often in an interactive format, the workshops facilitate opportunities for attendees to interact and share their experiences while learning some new skills or techniques.
Exclusive Sponsorship Opportunities Organisations like WiT continue to thrive thanks to the support of a team of dedicated volunteers, who provide their time and invest considerable expense to support WiT. For the first time this year, WiT is offering a number of exclusive partnership opportunities to provide critical resources to assist this band of volunteers.
WiT Board Sponsorship The WiT Board is comprised of nine women from a diversity of backgrounds. Along with dedicating 2‐6 hours per week to WiT, these volunteers attend WiT and allied industry events as WiT representatives at their own cost and in their own time. The WiT Board Sponsorship will provide funds to support their activities by funding initiatives such as training in not‐for‐profit governance, paying fees to attend conferences and workshops of direct import to WiT members and a range of other activities agreed in discussion with the Board Sponsor. Through this sponsorship package the Board Sponsor will contribute to growing the skills of WiT Directors, help them expand WiT’s influence and above all be as effective as possible in developing and implementing the WiT vision to the benefit of all WiT members.
National Awareness Campaign Sponsorship Each year WiT develops a marketing plan aimed at promoting WiT and WiT events and programs but more importantly at developing and distributing information of importance to WiT members. Marketing collateral includes the WiT website, program brochures, a monthly newsletter, invitations to events and communications via electronic marketing. The Marketing Sponsor will provide critical resource to enable WiT to continue to develop its brand to the benefit of all WiT members.
Organisational Development Sponsorship The WiT Operations Manager has a large and diverse role, managing all aspects of the delivery of a range of programs and events to more than 400 WiT members. We believe that an investment in additional IT infrastructure and the occasional engagement of specialist staff to assist in the delivery of events and programs would allow the Operations Manager to be even more effective – hence we are seeking a sponsor to provide critical funding for these and other Operations‐ related activities.
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SPONSORSHIP ENQUIRY FORM To progress a sponsorship application with WiT: 1.
Decide your level of commitment (i.e. Gold/Silver/Bronze/Supporter)
Choose items from the Opportunities Menu on page 4 of this document to the value of your commitment
Fill out the following form
Fax this form and page 4 to WiT Operations Manager Alice Orozco at (07) 3217 8737.
I would like to be contacted by a WiT representative to discuss sponsorship further.
I would like to proceed with a sponsorship and am securing this opportunity
Company Name: Contact Name and Position:
Select Sponsorship Package and Payment Options: Gold
Invoice all or Installment Option: 10 monthly payments
Invoice all or Installment Option: 7 monthly payments
Invoice all or Installment Option: 4 monthly payments
WiT Supporter Invoice all or Installment Option: 3 monthly payments Company Representative Signature: Date: Thank you for supporting Women in Technology. Upon receipt of the sponsorship form, sponsorship will be formalised via a welcome meeting and sponsorship agreement.
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Published on Mar 18, 2010