Page 1

The Power of Habit PDF by Charles Duhigg Click Here to Download the Book A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Reviews I really enjoyed this book. I do wish he had gone into Keystone Habits a bit more, but I think the case studies and examples, plus the 'habit loop' give a good overview of how to work with your habits. The stories and studies of people where great - how [many] of them turned their lives, companies or teams around. I even understood the problem & solutions Coach Dungy faced & used - good work for the author, since I am sports illiterate. And now I know why we brush our teeth (the tingly sensation). I've been making my bed more often lately - I didn't before because my DH was almost always in bed when I got up. But I didn't 'decide' to make a change, I just thought that I do like it when the bed is made. So the first time I happen to wander into my bedroom after DH is up, I take 2 minutes and make the bed. I love books that make me more aware of things I take for granted, and this one has done it. I will probably check this book out again, once I've established a few habits myself. I want to look at the team/corporate chapters and establish some household habits. Some of the examples (like Target tracking all our data) are not comforting, but that certainly isn't the author's fault. It still speaks for the power of habits in all our lives. Anyway, this is a book that's helped me make some changes already (I plan to make more), and that I'll recommend to friends. 5 stars.


Charles Duhigg curates various ideas and scientific studies on habit and presents them in an entertaining and highly thought-provoking format. However, this book isn't meant for academics. Some of the stories will feel familiar to fans of the pop-sci genre. People who majored in or have read extensively in the psychology arenas will be disappointed. For people looking for motivation but aren't deeply versed in the protocols of motivation and human habit, this book will be very fascinating. The stories will be interesting and at a pace that allows the reader to truly take away something that could make their life better. Duhigg covers topics like the military, alcoholics anonymous, brain injuries, and crowds. For people looking to improve health habits, Duhigg has done a lovely job of framing why some people succeed at dieting and exercise plans and some don't. While I have heard and read many of the stories Duhigg uses to detail his overall thesis, he was still able to keep my attention and frame his presentation as his own. Reading this book at the same time as reading TO SELL IS HUMAN proved to be especially interesting since Daniel Pink reframes selling beyond the retail notion and incorporates selling ideas to oneself. This idea complements Duhigg's presentation of the three key factors of a habit and how people and groups can manipulate them the to change habits.

Have you ever given much thought to all those little things (and bigger things) that you do on a daily basis without even thinking much about them---your habits? Probably not, but lots of other folks have given it lots of thought and businesses spend big bucks every year figuring how to create products that they hope will become part of your routine. Habits are developed gradually and they all have a pattern. First there is a trigger which causes your non-thinking brain to engage in its habit. We perform the habit because we crave the reward we receive as a result. Duhigg uses the toothpaste industry as an example. In the early 1900s, most folks didn't habitually brush their teeth, much to the dismay of their dentists who tried without success to get their patients to brush. It wasn't until a chemist working for a toothpaste company thought to add a mint flavoring to their product that toothbrushing became more prevalent. The author suggests that today we routinely brush our teeth because we have come to associate that minty taste with clean teeth. Reading this book really made me stop and think about some of the habits I've developed over the years and whether or not they are worth keeping. Retailers like Target do so much research on their customers that the author suggests that they know more about our habits and livestyles than we do about ourselves. That seems kind of creepy to me, so in addition to being an eye-opening and well-written book, it has challenged me to think about what I chose to buy, eat, drink and spend my time. Highly recommended.

This is one of the few books that has changed my life. It has helped me to understand my choices and I have figured out how to change them. I have lost 70 lbs and I was fat all my life. I have also changed smaller things which has improved my life. This book will not give you the exact way to change your life however it will show you how you made decisions in the first place. You simply don't fight to change those decisions but, the routines involved. I really got this one. Excellent

Click Here to Download the Book

The power of habit pdf