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The Power of Habit eReader by Charles Duhigg Click Here to Download the Book A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Reviews I was only 100 pages into this book when I started recommending it. Another 150 pages and I continued to recommend it. After I'm done with it, I'm here to go on the record to recommend this book. I have to admit that big part of it for me that it's the right book at the right time. Reading a book about how habits work while in the middle of trying to be more active, lose some weight and other personal projects is just a great fit. However, I still think that this is a great read and the book makes a great case about how and why do most of the things we do on daily basis. Gaining self-awareness about your good habits can make them better and more sustainable, and understanding your bad habits is the start of how you can get rid of them. The book isn't one of those books about self improvement or how to be a better person. It's just a collection of stories of people, organizations, communities applying science or just good sense to make their lives better. Even though the book contains a chapter at the very end about how to take advantage of all these stories and apply them to your life, it doesn't do that in a form of a plan or "10-steps to better habits". This is a big relieve for me. Sometimes the author gets a little carried away with the theory of how habits is the base of all behavior. That still doesn't take away from the book being a great read. The author is able to move easily from one story to another, give the right amount of details and keep you interested. This book doesn't really fall within my genre of books that I usually read, but I really really enjoyed it.

I learned more from this book than any book I've read in a while. When you read the title, the word HABIT is emphasized, but don't miss the word POWER. This book shows the power of habits in an individual's life and in the life of a community. It shows how companies focus on our habits and manipulate our habits in order to get us to buy more products. It discusses mechanisms that have been used to form habits have caught on in communities that have been used for good also. This is a book to read to help understand many of your own habits (bad an good), and to understand why many things you see happening around you happen the way they do. It also is a recipe for changing habits. Not a magic formula that works overnight, but a formula you can work through to make positive change.

I listened to the audio version of this book from Skillport. I enjoyed the listening material so much that it was hard to stop listening to the book. The book states information in a scientific manner that was easy to listen to. The book has some great stories and how habits transformed a person. Stories of famous people in this book include: ALCOA CEO Paul O'Neill, Starbucks CEO Howard Schultz, Alcoholics Anonymous founder Bill Wilson, NFL coach Tony Dungy, Rosa Parks, Dr. Martin Luther King Jr., Saddlebrook Church's Rick Warren, and Olympic swimmer Michael Phelps. This is a fantastic read and I would share this book with everyone. I would caution not to listen to this audio book in front of children as there is foul language in some parts of the book.

The Power of Habit is a fascinating book. Charles Duhigg's insight into what habits are, what they do for us, and how we can change them is both compelling and thought-provoking. The book is also overwhelming in the sense that it examines habits at the personal, organizational, and societal levels. It treats each of these with a similar tone, but makes far different points in each. The effect is that this reads like three connected books rather than one book. This is a massive amount of information to take in. If you are struggling with a habit, be it trying to change it or trying to acquire it, this book will have great meaning and utility for you. If you aren't, read it anyway because it will give you empathy for for those of us who are.

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The power of habit ereader