Read The Power of Habit PDF by Charles Duhigg Click Here to Download the Book A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Reviews Wow. This book was worth the long wait at the library. I actually read it cover-to-cover - which I don't always do with this type of book. The stories inside are fascinating and even the stories you've heard about before are told in a way that you've never heard before. I was interested in the book because I have bad habits I want to break - or I guess I thought good habits I want to implement - and wondered if the book had some secrets to success. I don't think it let me down. I've already started implementing the ideas it offers into my life and I feel like this was the motivation I needed. The book explains scientifically how habits are formed and how we can choose to break them. The problem with habits is that they are so ingrained in our brain that sometimes we don't even realize what our habits are. Another problem is that our brain actually paves these circuits into our brain - so even if we choose to break them and do so successfully for a long time, we can still resort to our old ways if the right cue comes along triggering our old cycle. Which clearly explains addiction and why alcoholics can be sober for 20 years and still say they are alcoholics. Or why my HS history teacher hadn't smoked in a decade but told me that if she knew the world would end tomorrow she'd go buy a pack of cigarettes today. Anyway - this is truly a motivational and inspirational read for anyone who is feeling stuck in a rut.
I really enjoyed this book. The examples were very practical and very informative. It almost let the reader come up with their own habit improvement lessons to think about on their own, rather then having the author lay it out in black and white; "here is what you can learn from this and here the steps to do it." Although others may not have liked how the author bounced between stories, I found it kept the reader on their toes, and it was a good way to tie his examples together when finishing a point.
This book reminded me of several of Malcolm Gladwell's books. It is a very readable and thought-provoking look at human behavior, the nature of our habits, and what we can do to improve them. As a school librarian interested in the upcoming implementation of the common core, I feel that this book could be used in a number of classes (English, Psychology, Statistics, to name a few) in order to meet the requirements of many of the new standards, but I also feel that teachers and students will find it interesting as well as informative.
Would that I had read this book 30 years ago. I've always wondered about I do what I do, and how I can change my behavior. Charles Duhigg goes well beyond individual behavior towards that of groups of people. How to look at motivations, cycles, feedback loops and understand how they work. Once the behavior is understood, if people and groups are willing to pay the price, changes can be made. Sadly, there's no magic here: change, even when we know we should do it, is darned difficult. However, cognitive dissonance can drive you crazy!
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