MARKETING RESEARCH IS IDEAL FOR PEOPLE WHO WANT TO ASK QUESTIONS, INTERPRET ANSWERS AND USE THE INSIGHTS TO IMPACT MARKETING STRATEGY. SUPPLY CHAIN MANAGEMENT CREATES VALUE IN THE DESIGN AND DELIVERY OF PRODUCTS AND SERVICES. ARE YOU CUT OUT TO BE A CORPORATE ENTREPRENEUR? BRAND & PRODUCT MANAGEMENT COULD BE A PERFECT FIT….IF YOU ARE SEEKING A CAREER-FOCUSED MBA PROGRAM THAT EMPHASIZES COMMITMENT TO EXCELLENCE AND PROVIDES A TREMENDOUS RETURN ON YOUR INVESTMENT, TAKE A CLOSE LOOK AT WISCONSIN MBA SPECIALIZATIONS RELATED TO
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THE WISCONSIN MBA ISN’T “ONE SIZE FITS ALL.” OUR MARKETING-RELATED MBA PROGRAMS GIVE YOU UNMATCHED EXPERTISE IN MARKETING RESEARCH, SUPPLY CHAIN MANAGEMENT, OR BRAND & PRODUCT MANAGEMENT.
For students who already know where they are headed, Wisconsin is the place to start. Combining a uniquely deep experience in a designated area of study with a strong foundation of business principles, Wisconsin MBA students graduate with a portfolio of skills, experience, and specialized knowledge that allows them to hit the ground running and immediately contribute to the success of their organizations.
No other MBA program can match the level of individualized staff support we provide in each of our 10 career specializations. Our outstanding alumni network, engaged industry partners, active student organizations and clubs, and supportive community of creative and adventurous leaders put the Wisconsin MBA out in front.
A hallmark of the Wisconsin MBA is the extensive applied learning built into the curriculum, providing students real opportunities to solve problems faced by businesses today. These applied learning projects are interwoven with rigorous classroom material, bringing research theory to life.
• An innovative, applied curriculum
Students graduate with the ability to be a fieldspecific expert while also supporting the overall business function of the organization. They also have lifelong access to their specific knowledge center, which provides a bridge between their prior academic experience and the real-world activities sustained in their workplace.
•A ccess to a powerful worldwide alumni network
Within the Wisconsin MBA, you’ll find:
• Motivated, like-minded students •F aculty and staff dedicated to your knowledge center •A n advisory board of top executives from relevant industries •C onnections to top employers in your area of interest
A Wisconsin MBA is grounded in applied learning, graduating individuals prepared to add immediate value to the organizations that employ them. Each newly admitted student joins a relatively small MBA class of approximately 130 participants and an even smaller, intimate cohort of driven, accomplished individuals who are committed to careers in their chosen specialization. Students benefit from a strong core business curriculum while building an unmatched depth of knowledge and expertise within their area of specialization. As part of this small group, students get individual attention, unique access to faculty and staff, a loyal network of alumni, and a wealth of insights from industry executives.
Class profile (Class of 2013) Enrollment 111 GMAT (mean) 680 GMAT 10th-90th percentile 630-730 Work experience 5 years Age 28 Women 24% Minority 17%
Career placement (Wisconsin MBA Graduating Class of 2011) Base salary $91,229 Signing bonus $18,276 Internship placement 98%
MARKETING RESEARCH Marketing research is the ideal field for people who want to ask questions and interpret the answers. Marketing reserachers unearth consumer insights and apply them to marketing and business strategy. They leverage expertise in consumer behavior to translate, communicate, and advocate the voice of the consumer. They look beyond the numbers, translating data into powerful insights that can positively affect the bottom line. Marketing researchers operate as part of a team, working with brand mangers, creative directors, data analysts, and clients to uncover consumer insights and help their partners make better business decisions. They use a variety of observation methods and analytical tools: focus groups, surveys, statistical analysis, behavioral data, and more. They help create marketing strategies, develop products and services, and assist in innovative sales and distribution methods The A.C. Nielsen Center for Marketing Research offers the premiere full time MBA in marketing research in the country. Built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research, the center was created to train MBA students in the specialized ideas, issues, and techniques of marketing research. Students develop the business acumen to work in cross-functional teams, the research and statistics foundation to successfully manage research projects, and the marketing knowledge to translate results into actions that affect the bottom line.
A Wisconsin MBA in Marketing Research will help you hone your strategic thinking and management skills and develop enhanced credibility in the business world. It can lead to a career with consumer packaged goods firms, marketing research firms, consultancies, and many other options.
Graduates of our program work forâ€Ś General Mills, Inc. Johnson & Johnson Kraft Foods The Nielsen Company Procter & Gamble Target W.M. Wrigley Jr. Company Walmart
Typical job titles of recent graduatesâ€Ś Associate Manager, Consumer & Market Knowledge Consumerology Analyst Senior Consumer Insights Analyst Manager, Marketing Research
SUPPLY CHAIN MANAGEMENT Supply chain management creates value in the design and delivery of products and services. Are you a problem solver who likes to work across the entire value chain? Do you like to manage complex projects in a global environment? Supply chain managers are experts at working cross-functionally and managing global projects and relationships. They reach across functions within their own organizations and beyond—to suppliers, channel partners, and customers who may be around the block or around the world. The Wisconsin MBA in Supply Chain Management delivers an integrated supply chain education through a curriculum designed from both the marketing and operations disciplines. You will learn about product design, sourcing, production, distribution, demand management, technology, and customer service from worldrenowned faculty and industry leaders. This cross-functional approach delivers expertise on both the demand and supply side of business, preparing students for a variety of dynamic career paths. From a marketing perspective, supply chain managers may work in product development, demand management, sourcing/merchandising, channel management, and customer relationship management. Whether your career interest lies in high-tech or health care, supply chain management is a key competitive differentiator and talent is in high demand by leading companies worldwide.
As a student in the Grainger Center for Supply Chain Management, you will be part of one of the only endowed, university-based centers specializing in supply chain management in the United States. We are a personalized, industryfocused program supported by companies known for supply chain excellence. You will be part of a close community and you will be connected—directly and personally—with an extensive network of industry executives, alumni, corporate partners, and faculty.
Graduates of our program work for… Amazon.com Chevron Chrysler Cisco E.&J. Gallo Winery Eaton Corporation GE Healthcare W.W. Grainger, Inc. Intel Lands’ End Medtronic Target
Typical job titles of recent graduates… Supply chain analyst Sourcing manager Demand planning manager Product manager Senior marketing analyst Supply chain leadership program
BRAND AND PRODUCT MANAGEMENT Cheerios, TurboTax, and Olay—what do they have in common? They are all brands that you could help manage very soon. The Center for Brand and Product Management is the nation’s first university-based center focused exclusively on training MBAs in brand and product management. What do brand, or product, managers do? They must act as corporate entrepreneurs, mobilizing internal resources to create value for customers and consumers. They must be able to craft, and execute, strategy and are often accountable for their brand’s overall profit and loss – excellent training for those aiming to assume corporate leadership roles. Our program offers innovative academic coursework—as well as hands-on training from industry leaders—to prepare you to excel in a number of environments. It lays the groundwork for you to go on from brand management to broader leadership roles such as general manager, entrepreneur, or CEO.
Top executives from the finest brand and product management companies in the world regularly interact with our students. They make an effort to know each student on a first-name basis. They generously share their expertise and assist students in identifying opportunities for internships and full-time employment.
Graduates of our program work for… 3M General Mills Intuit Kimberly-Clark Kraft Foods Nestle Procter & Gamble S.C. Johnson Target WhiteWave Foods
Typical job titles of recent graduates… Associate Brand Manager Buyer Associate Marketing Manager Product Manager
LEARN FROM EXCEPTIONAL MARKETING FACULTY A key reason for the strength of the three marketing-related MBAs programs at the Wisconsin School of Business is the caliber of our marketing faculty—individuals at the forefront of marketing thought and practice.
In addition, the Wisconsin MBA has achieved the endorsement of numerous outside parties by achieving the following rankings:
Their research is frequently published in top academic journals, including all four major marketing journals: Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. This research encompasses all of the major domains of contemporary marketing scholarship, including marketing modeling, marketing strategy, interorganizational relationships, consumer psychology, and consumer cultural research.
•R anked one of the Top 10 Most Popular Business Schools by Bloomberg BusinessWeek
Marketing faculty are often cited as experts in the national media, including the Wall Street Journal, New York Times, Forbes, BusinessWeek, Time, National Public Radio, and CNBC. The latest indication of their visibility and impact: Financial Times ranked Wisconsin as having the 4th best marketing department in the world in its 2011 global MBA rankings.
•R anked 25th in U.S. by U.S. News & World Report (3/13/2012)
•R anked 17th worldwide; 14th in the U.S. in the 2011-2012 Beyond Grey Pinstripes list of top 100 business schools for environmental, social and ethical management education (9/21/2011) • Ranked 24th in U.S. by Poets and Quants (12/8/2011)
•R anked 10th by Hispanic Business magazine for its Best Business Schools for Diversity (6/2010)
LEARN MORE ABOUT EARNING YOUR WISCONSIN MBA in • MARKETING RESEARCH • SUPPLY CHAIN MANAGEMENT • BRAND & PRODUCT MANAGEMENT
UW-Madison School of Business Marketing MBA