Page 1

BACHELOR OF MEDIA ARTS - COMMUNICATION BM9601 Public Relations/Advertising Pathway

PROGRAMME CONTENT PROGRAMME OVERVIEW Dates Starts February/July Study Full time for 3 years or part-time options available (achieve a minimum of 360 credits) Application Dates Places on this programme are limited so get your application in before the end of October or end of May. Late applications may be considered if places are available.

You will study 24 modules (or equivalent), in order to graduate with a Bachelor of Media Arts (minimum of 360 credits in total):

• •

13 Core Modules – compulsory practical and theoretical modules

2 Contextual – theoretical modules to develop your understanding of the arts. You choose from a wide range of modules covering topics such as critical thinking, cultural influences and history.

3 Intermedia modules – although you will regularly collaborate with students from other media arts disciplines, these modules will have a very particular focus on working across disciplines.

3 Free Choice Electives that you can choose from any Media Arts discipline (eg: photography, moving image, music, graphic design etc)

Fee guideline $5,455* + material costs (domestic students). International students enquire on enrolment. Location City Campus, Hamilton

3 Stream Electives – explore your specialised area of interest with a selection from the Bachelor of Media Arts schedule of modules

Core (compulsory)


Contextual Electives

Year 1




Year 2




Year 3



Free Choice





* Fees subject to change.

FIRST YEAR KEY FEATURES YOUR STUDY ENVIRONMENT Your study will take place in classrooms, computer labs and specialist journalism newsrooms with a mix of theory and applied learning, and the opportunity for interaction with the tutor and classmates.

In your first year of study you will focus on content and process common to the Communication endorsement. YOUR CORE ELECTIVES IN THE FIRST YEAR ARE:

Word, Image, Sound: Develop tools for analysing cultural texts in a range of written, visual and aural media and the contexts in which they are produced. Critically reflect on the material presented and identify relevant issues based on that material.

Communication: learn theories, principles and practical skills associated with effective intrapersonal, interpersonal, oral and written modes of communication.

Media Realities: introduction to the contexts in which media are produced in New Zealand including legal and interpretative issues.

Writing Genres: Development of written skills in a number of styles and forms appropriate to selected media texts and genres.

New Zealand Cultural Identity and the Media: Introduction to a range of cultural issues and theories of ethnicity and identity that inform current ethnic definitions in Aotearoa New Zealand society.

LEARN FROM INDUSTRY SPECIALISTS Your tutors are active researchers and work closely with industry representatives and professionals in the community. They regularly present at conferences, and are members of professional organisations relevant to their fields. INTERDISCIPLINARY LEARNING Your study in Media Arts will be project driven and involve collaboration with students from outside your field. You will gain insight, skills and techniques from other Media Arts disciplines and graduate with the ability and networks to apply those collaborative methods to your professional practice. REAL-WORLD LEARNING You can gain real-world professional experience through an internship, and receive module credit for it. The third year Internship module offers you direct experience with highly regarded practitioners in the industry.


In your second year you will continue to study core modules in Writing for the Media, Media Theory, Media Communication and Web Media. You can also choose marketing and advertising modules. In your third year you will undertake fully specialised study in Public Relations and Advertising. Students choosing Public Relations and Advertising can also choose other modules to support their subject interests. For the full schedule of modules see


APPLICATION PROCESS Check that you meet the entry criteria

Submit your application

QUALIFICATIONS 42 credits at NCEA Level 3 or equivalent including a language-rich* subject, or equivalent

Application assessed by the Bachelor of Media Arts review panel

or 60 credits at NCEA Level 2 in four subjects including 12 credits in a language-rich* subject, or equivalent, or

Receive acknowledgement of your application

a total score of 16 or less in four Sixth Form Certificate subjects including a language-rich* subject, or equivalent, or New Zealand University Entrance or equivalent. *(History, Classics, Art History, Media Studies or English) ENGLISH LANGUAGE REQUIREMENTS Candidates who have English as a second language are required to have an International Language Test Score (IELTS) of 6.0 across all bands or equivalent.

Interview with one of our tutors This is an opportunity to review your study plans and discuss opportunities within the School. You may be asked to write a short essay on a current event at your interview

Application outcome You will receive a letter advising you of the outcome of your application

SPECIAL ADMISSION Candidates who do not meet those entry requirements may be considered for provisional entry (if aged under 20) or special admission (if aged 20 or over): In such cases entry will be dependent on candidates demonstrating a reasonable likelihood of success in the programme.

WHAT IF I DON’T MEET THE ENTRY CRITERIA? If you do not meet the entry criteria for this programme, you may wish to apply for the Certificate in Media Arts programme which is designed to prepare you for the Bachelor of Media Arts or the Certificate in Radio Broadcasting. Once you successfully complete the certificate, you will be eligible to compete on merit for entry into the Bachelor of Media Arts.

Confirmation of entry Letter confirming placement to be returned to the School

THE SCHOOL OF MEDIA ARTS Learning in Wintec’s dynamic, collaborative environment is the best place to begin your career as a creative professional. Our innovative, interdisciplinary programmes equip students for today’s fast-paced art, design, music and entertainment industries, placing an emphasis on flexibility and the ability to apply skills in new situations.

SPARK INTERMEDIA The world of media is growing at an unprecedented rate, and the term convergence is often used to describe the way in which previously distinct media disciplines are now frequently combined. Print and radio journalists are increasingly creating audiovisual versions of their stories for online platforms; artists are creating physical and virtual content; moving image content that used to be available only on television, disc or at the cinema is now available on a range of platforms, and music and sound are more often than not underpinning all of the above. The creation and delivery of content requires collaboration and the understanding of a diverse range of disciplines. Consequently we have designed our unique curriculum to reflect this industry reality.

YAK FM Yak FM is the student campus radio station, run by the Certificate in Radio Broadcasting students and communication students from the Bachelor of Media Arts. The Yak is a working teaching space for students studying radio, media writing and broadcast modules on the BMA although keen students from other areas can also get involved. It has an on air studio, recording booth and mixing studio and broadcasts 24 hours a day.

The Spark International Festival of Media Arts is an annual week-long celebration of contemporary arts organised by the School of Media Arts. Spark offers non-stop talks, exhibitions, panel discussions and entertainment from the cultural cutting edge, and will invite you to listen to, watch and engage with a dynamic array of artists, musicians, film-makers, designers, critics, writers and multi-media and interdisciplinary practitioners.

FINDING OUT MORE TAKE A TOUR We conduct tours of the School of Media Arts and the Wintec City campus to showcase the facilities and the collaborative learning environment. These tours are a good opportunity to ask questions about the programmes, facilities and work environment. Book online or call our 0800 number below

CONTACT US Wintec has a School of Media Arts expert in the Student Enrolment and Information Centre who will be able to answer all of your questions. Student Enrolment and Information Centre: City Campus, A Block, Gate 3, Tristram Street, Hamilton Open hours: Monday, Thursday, Friday 7.30am -5.00pm


Tuesday 9.30am - 5.00pm Wednesday 7.30am -6.00pm

Written, designed and produced by Wintec Media Arts students, The Waikato Independent is an online newspaper covering events through Waikato and beyond. Check it out at!

FIELDAYS EXHIBITOR Each year journalism, photography, and graphic design students produce the Fieldays Exhibitor, an online and print daily publication for the National Agricultural Fieldays in Hamilton. The full-colour newspaper is run to strict industry deadlines, printed overnight, and delivered at 6.30am each morning of the show.

0800 2946 832 www.wintec.

Check it out on facebook or listen online from