Conference Broadcasts, Inc The explosion of the digital spectrum has created an opportunity for schools and conferences with great tradition and compelling stories to elevate their market presence. Conference Broadcasts Inc (CBI), a consulting firm that assists institutions in leveraging and monetizing their brand across multiple media platforms, provides your conference with a knowledgeable partner who will guide your athletic programs, brands and traditions into the 21st century. CBI provides clients with four key outcomes: • We tell your story. CBI uses your traditions, your alumni, your faculty, and current students to elevate your message to a wider audience and raise your profile. • We show you the way. By walking you along a clear path towards using new social and digital technologies, we promote your values and strengths. • We protect your reputation. We exercise the necessary due diligence before engaging outside partners; • We take your conference to another level. Once all equity parties approve, we have the expertise to take your vision to the best possible partners in the marketplace, creating maximum leverage for your brand and message. CBI works with those conferences that want “in” on the next social media and digital video revolution and who want to break away from their competitors. Savvy institutions know they need a knowledgeable partner to help them navigate the broadcast media rights landscape. Today, many schools are approached haphazardly by video services, local cable channels and distribution companies to broadcast games. CBI’s expertise allows each organization to define their own marketplace opportunity, rather than allowing the video company to set the terms. CBI will provide each institution with an assessment of their financial and brand enhancement potential in today’s market. We provide unbiased information and thinking that changes the discussion. When you know all the possibilities upfront, your conference can negotiate from a position of strength, rather than reacting to each new proposal that comes along. CBI also guides stakeholders in how to control their message, their content, their access and their brand while presenting themselves to video and broadband partners. Negotiating an equitable and cooperative agreement among all internal stakeholders is critical to building a successful media presence. CBI will work closely with campus constituents to ensure both short and long-‐term success. In an era where state and federal funding is shrinking, enrollments are harder to maintain and companies are redirecting marketing budgets away from broad targets to focus on a narrow band of likely consumers, targeted regional sports networks remain one of the few entirely new revenue streams available to colleges
and schools. CBI offers institutions the ability to control and enhance their brand as never before along with the expertise to create a network for your school. Principal Karen Weaver, EdD is recognized as an expert in broadcast media rights for collegiate sports. Her expertise in the area of institutional advocacy for protection of current and future video content rights has been called visionary. She has spoken about collegiate broadcast media rights and the Big Ten Network at numerous venues, including the University of the Sorbonne in Paris, at the NCAA Convention, and to collegiate sport conferences around the United States. She has been quoted, published and interviewed by some of the leading news outlets in the world, including: BBC, USA Today, Orlando Sentinel, New York Times, Indianapolis Star, Detroit Free Press, and Minnesota Public Radio. She has written extensively in leading trade publications, including Athletic Management Magazine and the Sports Business Journal. Since 2007, she has served as a color analyst for the Big Ten Network and CBS College Sports. Her perspective as a former coach, higher education administrator, scholar and practitioner has given her unmatched perspective into the process of creating and building a targeted regional sports network. She also is the Director of Athletics at Penn State-‐Abington, overseeing a program that has tripled in size in just four years. Educational Background Ed.D. University of Pennsylvania Higher Education Management Dissertation: "The Launch of the Big Ten Network: How 11 Universities Created Their Own Television Network and Changed the Landscape of College Sports"
M.S. Purdue University Sports Sociology/Administration B.S. Lock Haven University Physical Education/Biological Sciences Complete resume and bio available upon request. For more information, contact Conference Broadcasts, Inc : Karen Weaver 215-‐870-‐8305 via email firstname.lastname@example.org Twitter: @CollegeAthlete
Published on Jan 26, 2011