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Creative Campaign OVERVIEW: Copywriting campaign project to develop creative materials to market the city of Sao Paulo, Brazil.


CREATIVE BRIEF

OBJECTIVE: Increase tourism traffic to Sao Paulo and build consumer awareness of the city’s offerings

TARGET AUDIENCE: Men and women 24-36, college education & above

MESSAGE: Sao Paulo is an all-inclusive travel destination with a tremendous amount of attractions for all individuals and all interests. “Sao Paulo has BIG portions”


TV SPOT – :30 2 Think of a bustling metropolis

1 Think of serene escapes

3 Think of clean lines

6 Think artistic haven

5 Think quaint cafes

4 Think not so everyday beauty

9 Think endless nights

8 Think vibrant culture

7 Think Big: Sao Paulo

Sao Paulo Campaign  

Copywriting campaign for Sao Paulo

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