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WF urban planning + design


winnie

fong

contact winniewfong@gmail.com

portfolio

website www.winniefong.weebly.com

location los angeles, ca

2014


Resume EDUCATION Master of Planning Transportation and Urban Design University of Southern California Sol Price School of Public Policy Los Angeles, CA • Sustainability Chair for Associated Student Planning and Development (2013-24) • Planning Accreditation Board Student Advisory Group (2013-14) • Graduate Real Estate Association • Pi Alpha Alpha Honors Society Ross Minority Real Estate Program USC Lusk for Real Estate Los Angeles, CA Bachelors of Arts, Economics California State University, Sacramento Sacramento, CA

WORK EXPERIENCE

SKILLS, ETC.

Lincoln Institute of Land Use Policy Graduate Research Assistant (February 2014 - June 2014) Los Angeles, CA

Design Skills • Adobe CS (Photoshop, Illustrator, InDesign) • Google SketchUp • HTML • Wordpress

BikeShare.Com Associate Editor (January 2013 - January 2014) Santa Monica, CA China Academy of Urban Planning & Design Urban Planning Intern (May 2013 - July 2013) Beijing, China California Infrastructure and Economic Development Bank Municipal Finance Officer (March 2011 - December 2012) Sacramento, CA California Department of Industrial Relations Facilities Planner (December 2009 - March 2011) San Francisco, CA Economics & Planning Systems, Inc Associate Consultant (September 2007 - April 2009) Sacramento, CA gkkworks Research Analyst (October 2005 - September 2007) Sacramento, CA

Analytical Skills • ArcGIS Mapping • SPSS (Statistical Analysis) • IMPLAN (Economic Impact Analysis) • REMI (Economic Impact Analysis) • Synchro (Traffic Analysis) Professional Affiliations • American Planning Association (APA) • Urban Land Institute (ULI) • San Francisco Planning + Urban Research Association (SPUR) • Women in Transportation (WTS) • Young Professionals in Transportation (YPT)


Table of Contents 1

Grand Median of Valley Glen Category: Design

7

Asian City Symposium: Japan Love Hotels Category: Research

2

The Jordan Downs Blueprint Category: Professional Report

8

Japan in Time: Bike Culture Category: Research

3

City Heights Redevelopment Strategy Category: Professional Report

9

iPad Application for SFMTA Category: Design

4

ULI Hines Competition Category: Design and Real Estate Finance

10

List of Professional Reports and Editorials

5

Santa Monica Neighborhood Greenway Category: Design

11

Map of Projects in California

6

Magnet High School and Civic Laboratory Category: Design

12

Graphics


Grand Median of Valley Glen Project: Grand Median of Valley Glen (The Blue Island Effect) Location: Valley Glen, Los Angeles Client: Greater Valley Glen Council Course: PPD 623 - Community and Site Planning Instructor: Liz Falletta Date: May 2014 Awards: • USC Price Annual Academic Student Exhibition Winning Project for Best Poster Design • Winner of the $500 Grand Prize for the Greater Valley Glen Student Competition for Best Idea voted by the council and community members Description: To activate the traffic medians on Victory Blvd. with color and texture using recycled rubber mulch. The color gradient in a chevron pattern creates a unique effect as patrons enter into Valley Glen. At night, the medians are lit up through solar LED lights in the same pattern.

1


The Jordan Downs Blueprint Project: The Jordan Downs Blue Print Location: Los Angeles Client: Housing Authority of the City of Los Angeles Course: USC Masters of Planning Comprehensive Examination Date: May 2014 Description: Jordan Downs is a small community in South Los Angeles that is still struggling through the remnants of urban disinvestment since the early 1960s. This has isolated and marginalized the community into socioeconomic despair that is characterized by a vicious cycle of poverty and gang violence. Jordan Downs is a 49-acre public housing project located in the heart of the Watts neighborhood. The proposed 2010 Jordan Downs Community- Based Master Plan (Plan) presents hope to the community by revitalizing Jordan Downs into a vibrant urban village with a paradigm for a catalytic transformation throughout the entire Watts neighborhood. Despite its good merits, this redevelopment plan comes with challenges in which this reports aims to address through plausible solutions to further strengthen the plan. Recommendations include an Active Transportation Plan that consists of planned bike routes, Safe Routes to Schools Program, and proposed car sharing program.

2


City Heights Redevelopment Strategy Project: Redevelopment Strategy for the Fairmount Avenue Corridor (4th Block) Location: City Heights, San Diego Client: Price Charities Course: PPD 531 - Planning Studio Instructor: Bill Fulton Date: April 2014 Description: City Heights is a community that celebrates culture and diversity of various ethnic groups–Somali and East Asian refugees. This neighborhood also faces challenges of blight and a weak market. This project seeks to redevelop and rebuild a neighborhood to vibrant place within a four-block area. The proposal seeks to transform the 4th Block area on Fairmount Blvd. and University Ave. with a new community service center, an incubator hub for community organizations to share resources, and activate the block with ground floor retail. The proposal report consists an assessment of existing conditions, market analysis, development pro forma, and a sketch-up massing model of the proposed development.

3


Urban Land Institute: Hines Competition Project: Redirecting to Promenade (Connections + Destination = A Place) Location: Nashville, TN Team: Winnie Fong (Masters of Planning), Dulce De La Paz (Masters of Arch), Jun Li (Masters of Arch), Sonia Koha (Masters Arch), Shimeng Ma (Masters of Landscape Arch) Date: January 2014 Description: The objective of the Promenade is to establish a Place in the public realm so as to rejuvenate the neighborhood, which in turn serves as a catalyst for revitalization of the entire area. The Promenade addresses the design challenge of transforming the large unused area in Sulphur Dell by reconnecting the urban fabric and introducing an elaborate mixed-use program that promotes life in the public pathways. One of the design strategies involves extensions, at times, even additions of circulation paths in order to strengthen the flow of pedestrian, bicycle and vehicular traffic within the site. The strategy ultimately aims to establish an expanded network of connections that link the site to the larger Downtown area and existing key places, including the Capitol complex, the Bicentennial Capitol Mall and other historic buildings within the vicinity. In addition to the Promenade that takes over the existing Music City Bikeway, the proposed extension of Jackson Street and Harrison Street to First Avenue are considered crucial to reinforce walkability within the neighborhood and to reactivate street life.

Rendering by Li and Ma

Rendering by Li and Ma

4


Santa Monica Neighborhood Greenway Design Project: Santa Monica Neighborhood Greenway Design Proposal Location: Santa Monica Course: CE 585 - Traffic Control and Engineering Instructor: Eric Shen Date: December 2013 Description: The purpose of this design proposal is to determine the appropriate traffic calming devices along Michigan Ave. and propose a feasible design that would provide the least impact to vehicular traffic while placing the mobility and traffic flow of bicyclists and pedestrians as a top priority in the neighborhood. This report is organized and evaluated by the following: 1.) Existing Conditions; 2.) Proposed Design Alternatives; 3.) Traffic Analysis (Synchro Traffic and NEMA Diagrams); and 4.) Recommendation. All graphics and maps were produced in Adobe Illustrator and traffic was analyzed using Synchro Traffic.

5


Magnet High School and Civic Laboratory Project: Public Policy Location: Downtown Los Angeles Course: PPD 627 - Design Skills for Planners Instructor: Liz Falletta Date: December 2013 Description: The 1.9 acre project site is located in Los Angeles Downtown Civic Center adjacent to the Grand Park. The vision of this proposal is shaped by the density of civic institutions in the area. The proposed design includes three programs: A Public Policy High School, Civic Laboratory for public meeting space, and Public Open Space to offer additional green space in the dense downtown civic center.

6


Asian City Symposium: Japan Love Hotels Project: Asian City: Alternative Approaches to Urban Theory, Pedagogy and Practice Half-Day Symposium Location: University of Southern California Course: PPD 531 International Planning Studio (Tokyo) Instructor: Vinayak Bharne Date: April 2013 Accomplishments: Research and photos published in the book “Zen Spaces and Neon Places: Reflections on Japanese Architecture and Urbanism” by Vinayak Bharne in May 2014 Description: Despite the trending lack of interest in sexual activity in Japan, the country reveals a different and hidden side of Tokyo’s culture that is far off the beaten path and deep into their neighborhoods–the presence of love hotels. Love hotels, or rabu hoteru, exert a cultural phenomenon that enable Japanese couples to express love and intimacy in public spaces. This research examines Tokyo’s urbanism through the lens of how love hotels became a natural part of the urban landscape.

7


Japan in Time: Urban Bike Culture Project: Japan in Time: Urban Bike Culture + Shibuya Bike Share Proposal Location: Tokyo, Japan Course: PPD 531 - International Planning Studio (Tokyo) Instructor: Vinayak Bharne Date: April 2013 Description: Observed the urban bike culture in Japan and developed a bike share proposal in Shibuya in Tokyo, Japan. Created a mini-documentary on the bike culture in Japan.

8


iPad Application for SFMTA Project: SMARTmuni iPad Application for SFTMA Client: Gray Area Foundation for the Arts: Summer of Smart Hackathon (Sustainability, Energy, and Transportation) Team: Winnie Fong, Emily Drennen (Director), Eden Sherry (Creative Director), Zach Erbe (Director of Product Deployment), Judy Van Soldt (Project Director), Peter Enzminger (USC Master of Planning), Matt Kroneberger (UCLA Undergraduate) Location: San Francisco, CA Date: July 2011 Description: SMARTmuni – System Management Administered in Real Time uses NextMuni data to improve Muni’s internal communication and response time to line management issues by accessing real-time vehicle location data (e.g., GPS location, travel speed, time, and distance between vehicles) and correlating that information with trouble tickets. SMARTmuni runs on an iPad platform so that staff can simply flag an affected vehicle with just a tap on the screen and automatically generate a trouble ticket to address a particular issue, such as mechanical issues and traffic conditions. When an issue is resolved, the tickets are deleted from the display and retained in an archive. This allows management to search for trends and work proactively to prevent future incidents. In early 2012, we presented a demo of our prototype product to Ed Reskin (SFMTA Director). Soon after, we obtained funding to turn SMARTmuni into a pilot project. The pilot project was launched in late 2012.

9


List of Professional Reports and Editorials Lincoln Institute of Land Use Policy (2014) • Land Use and Development Changes Along Metro’s Expo, Gold, Red, and Purple Lines BikeShare.Com Editorials (2013-2014) • Bike Share Spotting in Far East Asia (Featured in The Guardian) • The (d)evolution of Bicycling and Bike Share in Beijing and China • A Window into the Hangzhou’s Monumental Bike Share Program • How to Use Bike Share to Evade Zombies in a PostApocalyptic World • Five Bike Share Must-Haves • Debunking Citi Bike Myth: What New Yorkers Need to Know • Size Matters, But So Does Density USC Masters of Planning (2012-2014) • The Rising Tide: Redevelopment Strategy for the Fairmount Avenue Corridor • Revitalizing the Wilshire Corridor Through the Wilshire BRT • Los Feliz Climate Action Plan • Santa Monica Neighborhood Greenway Design Proposal • Love Hotels as a Part of Japan’s Urban Landscape

China Academy of Urban Planning and Design (2013) • Case Study on US Affordable Housing for Migrant Workers • Case Study for Xinduqiao Economic Development Project Economic & Planning Systems (2007-2009) • Turlock General Plan Existings Conditions Report • San Joaquin General Plan Update • Compass Blueprint Project: Culver City Expo Line Station TOD Feasibility • Glenborough Public Facilities Financing Plan • Lake Elsinore Market Study • Lincoln Village Retail Leakage Study • Rolling Hills Market Study • Turlock Fee Nexus Study gkkworks (2005-2007) • Antelope Valley CCD Educational Master Plan • Lake County Space Inventory Report • Lodi/Galt Educational Center Feasibility Report • Santa Monica CCD Math/Science Building Additional Final Project Proposal • West Valley-Mission CCD Construction Chronicle Newsletter

10


Map of Projects in California

11


Graphics

Project: Michigan Avenue Neighborhood Greenway Project Programs: Adobe CS Illustrator and InDesign

12


Graphics

Project: Michigan Avenue Neighborhood Greenway Project Programs: Adobe CS Illustrator and InDesign

13


Graphics

Project: Michigan Avenue Neighborhood Greenway Project Programs: Adobe CS Illustrator and InDesign

14


Graphics

Project: Magnet High School and Civic Laboratory Programs: Adobe CS Illustrator and InDesign

15


Graphics

Project: Magnet High School and Civic Laboratory Programs: Adobe CS Illustrator and InDesign

16


Graphics Valley Glen: Key Historical Moments in the Neighborhood

1998

1990s 1996

1949 Los Angeles Valley College was founded. As of Fall 2013, there were 18,000 students enrolled with over 500 full-time and part-time faculty.

The Great Wall of Los Angeles was erected by the local Chicana artist Judith Baca and with the help of hundreds of volunteers, local artists, and the community residents. Stretching at 1/2 a mile in length, it is the longest mural in the world.

1974

Local resident Doug Claybourne created a Neighborhood Watch Program to clean up graffiti and make the area safer.

The group under the Neighborhood Watch created a Homeowner’s Association with the intention of changing its name.

1994

2008 2005

The Neighborhood Watch and the Homeowner’s Association eventually evolved into the Neighborhood Association. The neighborhood settled on the name Valley Glen.

Local residents petitioned to create an identity separate from Van Nuys and went before the council to request the area be named Valley Glen.

1997

City Councilman Mike Feuer approved the name change and designated the proposed boundaries as a part of Valley Glen.

Erwin Park was renamed to The Valley Glen Community Park to establish a sense of identity to the community.

2000

The 14-mile Metro Orange Line opens with two stations in Valley Glen: Woodman/Valley Glen Station and the Valley College Station.

The 1.2 mile Tujunga Wash Greenway and Stream Restoration Project was completed and opened to the public. It features a habitat for plants, wildlife, open space and recreation for Valley Glen residents.

The United States Postal Service officially recognizes Valley Glen despite having its own zip code.

Los Angeles Valley College was named Tree Campus USA by the Arbor Day Foundation.

2011

2007

Project: Valley Glen Community Plan Programs: Adobe CS Illustrator and InDesign

17


Graphics

Project: The Grand Median of Valley Glen - The Blue Island Effect Programs: Adobe CS Photoshop

18


Graphics

Project: Magnet High School and Civic Laboratory Programs: Google Sketchup

19

Project: Wilshire BRT TOD Project Programs: Google Sketchup


Graphics

Project: Antelope Valley Educational Master Plan Programs: ArcGIS

20


Winnie Fong Portfolio 2014