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Photography: Phoebe Bell from Sage & Clare

a Hot Air Balloon here in India. It didn’t take us long to realise we got along like a house on fire and so I made the big move mid-last year. What sparked you to create your business? Lucky for me, Jaipur is the textile hub of India. It has an amazing artisan culture and is full to the brim with incredible hand techniques - block printing, indigo dying, embroidery, the list goes on! And so to create my own little brand felt like a rather natural progression - the ideas wouldn’t stop swirling around in my head. I slowly began to find artisans, printing masters and suppliers. Not long after, Soda + Stitch was born.

Photography:

“I’m a big fan of geometrics, but geometrics that aren’t perfect and I love hand drawn patterns.” What processes are involved in creating your pieces? It all begins with pencil and paper. I sketch, draw and mark make until have a few elements I like the look of. Then it’s time for a bit of technology - the little sketches get scanned into the computer where I can really explore repeats and colours. But things really get exciting when I pass the designs over to our block printing gurus… Each block is hand carved from soft teak wood, each colour mixed by the careful eyes of our colour masters and each metre painstakingly printed layer by layer. I’d say Soda + Stitch definitely shake off the norms of block printing, embracing the little nuances in texture and colour that make hand printing so addictive.

What inspires you in your designs? It’s the little things… It could be a bit of embroidery on a piece of vintage fabric here in Jaipur or small details on old vintage posters. I’m a big fan of geometrics, but geometrics that aren’t perfect and I love hand drawn patterns. I really like to find little marks that come from sketching and playing around that can be altered and transformed in some way. What do you love the most about having your own label? The freedom…! And the fulfilment of knowing your hard work is going towards your future however you decide

to paint the picture or finish the story! There is definitely something empowering about standing back and saying to yourself ‘I did this!’ Who are some of your favourite designers? Ohhh, I’ve got say my sister’s lovely brand ‘Sage x Clare’. And my Dad’s creations over at ‘Twiggargerie’. Otherwise I’m a big fan of Beci Orpin (who isn’t?), Ashley Goldberg (absolute genius) and Oyyo (more or less everything they do is on my wishlist). continued on next page >

Winkelen October 2015 issue  

Full of inspiration for your home with the likes of Stugan by Garvstrom, Works to Live By, Toucan, Soda & Stitch, Corner Block Studio and lo...

Winkelen October 2015 issue  

Full of inspiration for your home with the likes of Stugan by Garvstrom, Works to Live By, Toucan, Soda & Stitch, Corner Block Studio and lo...

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