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Visual Identity Guide


-./0,/0 Introduction About the designer About Buffalo ReUSE

Visual Vocabulary Color Palette Typography Logo Variations Logo Outline Department Logos

Print Applications Business Card Letterhead and Envelope Calendar Price Tag Poster

Environmental Applications Jar Package Billboard Signage Garden Applications Tool bags Uniforms Vehicle

Screen Application Website


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Name: Renee W. Fok email: yinghuo@buffalo.edu cell: 646-338-3857 site: www.wingfok.net address: 238 Bay22nd St. Brooklyn, NY14214


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What does Buffalo ReUSE do? 1. 2. 3. 4.

It is WNYs FIRST and ONLY Green Demolition Contractor Be a ReSourceful Urbanite The ReSource is an ACCESS BUY used building materials, SAVE the environment, and BUILD the community

Who are the Target Audiences? 1. 2. 3. 4. 5.

Low-income/fixed-income clients looking for (used/cheaper) materials to maintain properties—some with limited internet access Home Improvement Contractors looking for (used/cheaper) materials to maintain properties—limited time Collectors or folks fixing up old houses Students who look for (used/cheaper) project materials Folks (everywhere) getting rid of material (curbing bulk trash/outdated materials)

Why ReUSE needs promo? 1. 2. 3. 4. 5.

ReUSE used building materials, SAVE the environment, BUILD the community Create a ReSourceful Urbanite Carry out UPCYCLE/RECYCLE/RECLAMATION Provides SELF-RELIANT (jobs resources) Health and environmental education for local children and adults


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COLOR PALETTE

PANTONE BLACK 5 M

C0 M40 Y22 K87

R71 G42 B43

PANTONE 376 M

C50 M0 Y100 K0

R141 G198 B63


TYPOGRAPHY

LOGO: APPLE CASUAL !"#$%&'()*+,-./0123456789: ;<=>?@ABCDEFGHIJKLMNOPQRST UVWXYZ[\]^ _ ` a b c d e f g h i j k l m n o p q r s t u v w x y z { | } ~ h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h 2?AOF;LhVYJN

!"#$%&'()*+,-./0123456789: ;<=>?@ABCDEFGHIJKLMNOPQRST UVWXYZ[\]^ _ ` a b c d e f g h i j k l m n o p q r s t u v w x y z { | } ~ h h h h h 2?AOF;LhWVJN LOGO: APPLE CASUAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ` - = [ ] \ ; ’, . / ~ ! @ # $ % ^ & * ( ) _ + { } | : ” < > ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Regular.14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ` - = [ ] \ ; ’, . / ~ ! @ # $ % ^ & * ( ) _ + { } | : ” < > ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Regular.14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ` - = [ ] \ ; ’, . / ~ ! @ # $ % ^ & * ( ) _ + { } | : ” < > ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Regular.14pt


LOGO VARIATIONS


LOGO OUTLINE

The logo can be use alone by itself without the company name, Buffalo ReUSE. However, the slope of the logo and the position between the logo and the name of the company are not allow to be changed under any condition.


DEPARTMENT LOGOS

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Same as the main company logo, the logo can be use alone by itself without the departmentâ&#x20AC;&#x2122;s name to identify different departments. However, the slope of the logo and the position between the logo and the departmentâ&#x20AC;&#x2122;s names are not allow to be changed under any condition.


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BUSINESS CARD

Buffalo ReUSE STORE MANAGER tel: (716) 882-2800 email: info@buffaloreuse.org site: www.buffaloreuse.org add: 158 Eaton Street, Buffalo NY 14208â&#x20AC;&#x201C;2019

BUY used building materials SAVE the environment BUILD our community

In the bussiness card, represents the store, represents the Reconnect program, represents the gardens, and the last one is representing someone who is working on all three of the departments (such as the manager).


LETTERHEAD & ENVELOPE

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www.buffaloreuse.org

adress: 298 Northampton Street, Buffalo NY 14208

tel: 716-882-2800

email: info@buffaloreuse.org


CALENDAR

CALL BEFORE YOU CURB

BUY used building materials SAVE the environment BUILD our community

716-882–2800 www.buffaloreuse.org 158 Eaton Street, Buffalo NY 14208–2019

January

2011

GREEN DAY

This calendar is designed as a reminder for people who are either willing to contact the ReUSE or for them to participate with the organization. There will be a magnet attached behine the circle, so that the calendar can either be posted on the fridge or be hung on the wall. The size of the it is around 3’’ x 5’’.


PRICE TAG

This paper tags are made out of recycle paper and will be used to attach on different products when needed. Their size is around 1.5’’x 2’’.


POSTER

The poster can be used for multiple purposes, such as bus stop ad, puzzles for children, magazine ad and many more.


POSTER


POSTER


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JAR PACKAGE

STRAWBERRY Ingredients:

strawberries, sugar, water and lots of love...

Please visit www.buffaloreuse.org/jams for the Nutrition Fact

Please ReUSE me or Recycle me

The package for the jam will have nothing be printed on the jar but attached with these little tags. The ReUSE logo will be printed on the pront side of the tag and the jamâ&#x20AC;&#x2122;s information will be printed on the other side of the tag. The jar is clean and will be reuseabled for the customers.


BILLBOARD


SIGNAGE

<-- Same on both sides

This signages are designed for road direction, which can help people easier to find the store, the gardens and the other work places of Buffalo ReUSE. It can be used either on the way around the Buffalo ReUSE store, or in front of the entrances.

^ This can be same on both sides, or only one sided.


GARDEN APPLICATIONS

The wooden signs in the garden will be printed in different colors for easier identification. On each wooden board, there will be explanation of nutrient facts that are based on the coloes of different fruits and vegetables. At the same time, there will be another sign with colored arrow pointing out where does the specific color of fruits or vegetable located.

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GARDEN APPLICATIONS

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The arrow wooden signs are used for identify different plants. They can be easily being inserted into soil; at the same time, with the color coated signs it will be must easier for children to identify the plants and knowing what color they belong to .


TOOL BAG & UNIFORMS

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Tool bag and uniformas are designed for workers, members and volunters. The names under the logo can be changed base on different needs.


UNIFORMS


VEHICLE


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WEBSITE To accesses the website, please visit www.wix.com/wingfok/buffaloreuse


WEBSITE To accesses the website, please visit www.wix.com/wingfok/buffaloreuse



Identity guide for Buffalo ReUSE