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reader survey 2018

Which of these product areas will you be focusing on developing in the coming year?

Number of respondents: 159

B Speciality spirits

C British craft beer

Enthusiasm for spirits is holding strong, with figures very similar to those we recorded last year

Another solid second place for artisanal ales, though the “yes” vote slips from 53% last time No

No

Maybe Yes 66%

Maybe Yes 46%

Maybe 24%

Maybe 28%

No 9%

No 25%

Yes

Yes

0

10

20

30

40

50

60

70

0

80

10

20

30

40

50

D Imported beer

E Wine accessories

The proportion expecting great things from this category has crashed from 42% in 2016 and 25% last time

Up from fifth spot last year thanks to a small but significant increase in the “yes” vote for gadgets and gizmos No

No

Maybe Yes 18%

Maybe Yes 14%

Maybe 24%

Maybe 37%

No 57%

No 48%

Yes

Yes

0

10

20

30

40

50

0

60

10

20

30

40

50

F Glassware

G Delicatessen items

This year’s results are almost identical to those from 2017. A category that seems to have hit the glass ceiling

Another category with a stale performance. Cheese and ham have a problem. So what’s the cure?

No

No

Maybe Yes 13%

Maybe Yes 12%

Maybe 30%

Maybe 17%

No 55%

No 69%

Yes

0

10

20

30

40

50

60

Yes

0

10

20

30

40

50

60

70

80

H Confectionery

I Cigars and tobacco

The number of respondents interested in posh chocs and other indulgences has more than doubled

Almost a third of respondents back in 2014 had high hopes for this category, which is rapidly fizzling out

No

No

Yes 11%Maybe

Yes 2%Maybe

Maybe 21%

Maybe 12%

No 67%

No 85%

Yes

0

10

20

30

40

50

60

70

80

Yes

0

20

THE WINE MERCHANT MARCH 2018 30

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The Wine Merchant issue 67  

The Wine Merchant issue 67

The Wine Merchant issue 67  

The Wine Merchant issue 67

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