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The Premier Program for

Luxury Properties


Windermere’s

Premier Properties Program

The Premier Properties™ program focuses on accomplishing our mutual objectives: Professionally marketing your home to qualified buyers and selling it at the best possible price.

BENEFITS INCLUDE: ❱❱

Targeted advertising that reaches an affluent audience

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Enhanced online presence on Windermere.com

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Networking opportunities with brokers representing clients in high-end markets

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Specialized signage to set your home apart

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Elegant direct marketing materials

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International exposure


Luxury Portfolio

A Powerful Network TOTAL U.S. PROPERTIES $1 Million and Above 14,000 12,000 10,000 8,000 6,000

CANADA § UNITED STATES § CENTRAL AMERICA CARIBBEAN § MEXICO § EUROPE § CHINA SOUTH AFRICA § SOUTH PACIFIC

4,000 2,000 0

Windermere Real Estate is a proud member of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®. LeadingRE is a “by-invitation” global network responsible for more transactions each year than any other real estate network. Our affiliation with this powerful organization gives us strong connections to well-respected firms in over 60 countries, and the benefit of a referral program that makes over 40,000 client introductions each year—more than any other real estate organization. Luxury Portfolio represents a virtual “who’s who” of homes: the largest online inventory of $1 million-plus homes of any luxury network or franchise. When you sell your luxury home with Windermere, you can count on our connections to provide premium worldwide exposure, as well as access to a global pool of qualified buyers.

n LuxuryPortfolio.com n SothebysRealty.com n ChristiesRealEstate.com n ColdwellBankerPreviews.com n KWLuxuryHomes.com Source: Mintel International Website Survey Q1 2017

LARGEST PERCENTAGE OF GLOBAL $1M+ LISTINGS 100%

85%

80%

66%

60%

43%

40%

28%

n LuxuryPortfolio.com n ColdwellBankerPreviews.com n SothebysRealty.com n KWLuxuryHomes.com

20% 0%

Source: Mintel International Website Survey Q1 2017


Juwai.com

A Chinese Audience Windermere Real Estate’s Chinese marketing partner, Juwai.com, provides innovative ways for your luxury home to reach a Chinese audience and overcome the barriers of language, distance, and culture. This exposure provides your home instant access to an exclusive audience of high-net-worth Chinese buyers. juwai.com/windermere

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*BAIDU INDEXED PAGES

Juwai.com is China’s #1 international property portal 2.6 million Chinese consumers visit Juwai.com each month Behind the Great Firewall, reaching the Chinese consumer wherever they are located Features 18 times more properties than the next largest Chinese real estate portal

29,615,404

Juwai.com world.fang.com

408,047

haiwai.anjuke.com

396,316

uoolu.com

270,338

beimeigoufang.com

244,921

meifang8.com

222,265

uhouzz.com

182,606

*Baidu.com is China's version of Google with 71% market share of Chinese online search Data provided by Baidu.com, January 2018

BEIJING 203,300 HNW Chinese 109,754 use Juwai

Approximately 43% of site views are from top 5 provinces where 67.5% of Chinese wealth resides.

JIANGSU 84,100 HNW Chinese 134,397 use Juwai SHANGHAI 168,100 HNW Chinese 103,486 use Juwai ZHEJIANG 140,800 HNW Chinese 111,434 use Juwai GUANGDONG 190,000 HNW Chinese 207,574 use Juwai


Increased Exposure

Through Public Relations Windermere’s Premier Properties program specializes in marketing luxury homes to discerning buyers. Windermere brokers have the opportunity to showcase these properties through PR, which increases their exposure to the public. Homes represented by Windermere are routinely featured in a number of different news sources, such as the Puget Sound Business Journal, Seattle Times, Seattle PI, Seattle Refined, Curbed, Evening Magazine, HGTV and more!


Unsurpassed

Advertising Opportunities Through the Premier program and our partnerships with Luxury Portfolio International, Juwai, and Mansion Global, Windermere brokers can reach the most qualified buyers worldwide through targeted consumer and industry advertising programs and multimedia partnerships focused on attracting clients in key domestic and global markets. ONLINE Premier properties receive extensive local and global exposure online. Your home will be showcased on a number of websites including the award-winning LuxuryPortfolio.com, Juwai.com, Realtor.com, MansionGlobal.com, WSJ.com, and Countrylife.co.uk. Windermere brokers also have the tools to market your home on social media and hundreds of top websites that serve high-networth individuals. Our digital ads geographically target potential clients who are looking at real estate and real estate-related sites.

PRINT We have a carefully curated selection of print advertising available to market your luxury home to both a local and international audience. Windermere brokers have access to the back page of the Puget Sound Business Journal almost every week of the year! We feature luxury homes in our exclusive quarterly publications, Windermere Living and Lifestyle Northwest, as well as Alaska Beyond, Seattle Times Pacific Northwest Magazine and more. Luxury homes can also be showcased in international publications such as Unique Homes China, Velocity, Wall Street Journal (Asia and UK editions), and International Property & Travel.

DIRECT MARKETING Windermere makes it fast and easy for our brokers to market your home by offering professorially designed, Premier-branded postcard, flyer, and brochure templates. With the variety of mailing options to target potential buyers demographically or geographically, it’s a great resource to market your home quickly and efficiently.


Keeping You Informed

Through Social Media Windermere’s social media channels are a great resource for information about the housing market, buying and selling homes, home improvement, and the communities we serve.

FACEBOOK: Keep up on the latest luxury housing and décor trends, follow market news, and

hear from our experts about the economy and what you need to know about home buying and selling. Facebook.com/WindermereRealEstate TWITTER: Follow the conversation on Twitter for up-to-date market news, community

happenings, and industry information. Twitter.com/Windermere

INSTAGRAM: Get a daily dose of eye candy by following the Windermere Instagram feed.

See gorgeous homes, great décor ideas and more. Instagram.com/Windermere

YOUTUBE: Watch videos by our experts on the economy and housing market, learn more

about buying and selling a home, and watch some amazing stories from our clients about their journey to home ownership. YouTube.com/WindermereRealEstate PINTEREST: Love home design? Our Pinterest boards have it all.

Pinterest.com/WindermereRE


Jane Agent

M: 206 555-1212 O: 206 555-3434 janeagent@windermere.com

WINDERMERE OFFICE LICENSED NAME

5424 Sand Point Way NE Seattle, WA 98115

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Š2018 Windermere Services Company. All rights reserved. Windermere Real Estate, Premier Properties, and the Windermere and Premier logos are registered trademarks of Windermere Services Company. No Windermere trade names or trademarks may be used without prior written permission. WWA 04/18

WWA Premier Presentation Booklet  

Premier listing presentation book for regions that is intended for ONLY Western WA offices. Available through CustomXpress. Questions? Plea...

WWA Premier Presentation Booklet  

Premier listing presentation book for regions that is intended for ONLY Western WA offices. Available through CustomXpress. Questions? Plea...

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