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2013 WIMRPC Earned Media Overview Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Earned media often refers specifically to publicity gained through editorial influence. Earned media includes mass media outlets, such as newspaper, television, radio, and the Internet (eg, online articles, blogs, etc.), and may include a variety of formats. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'. It does not include publicity gained through social media, particularly on the Internet with outlets like Facebook, Twitter, YouTube and others. In 2013 a Nielsen study found that earned media (described in the report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action. Our “working” list of earned media activity during 2013 is attached by type of media outlet. There are formulas to calculate the economic value gained if we purchased our media exposure instead of earning our media exposure. Based on the type of media outlet our estimate of economic value earned is $300,000.

TELEVISION RADIO FEATURES/ADVERTORIALS MAGAZINE ARTICLES NEWS ARTICLES

14 Spots 2 Interviews 2 Advertorials 13 Articles 76 Articles

LEVERAGE In 2012 we leveraged the Huffington Post online contest for “Prettiest Drive: Ultimate Summer Road Trip In The United States” and gained good earned media exposure. Leveraging the 75th Anniversary of the Mississippi River Parkway Commission in 2013 created major impact this year and gave media outlets a reason to be talking about the Wisconsin Great River Road. WIMRPC spent no money on advertising but the production of the 2013 WIGRR Visitor Guide and identifying 75th anniversary events throughout the year kept the WIGRR in front of media outlets. We have yet to identify our best leverage point for 2014 … sometimes it’s presented to you like the Huffington Post contest in 2012.

UNIQUE MESSAGE Because our message is unique to travelers within the State of Wisconsin, across the United States and internationally the content written about WIGRR through earned media is often larger than just a “news clip”. Travel to the Mississippi River is a “bucket list” item … visitors want to be on the Mississippi … we believe it should be in Wisconsin. Travel journalists often write lengthy content with pictures and maps providing WIMRPC greater economic value in earned media. Content can be focused on a central location and specific businesses while still promoting the entire Wisconsin Great River Road.

PARTNERSHIP Wisconsin Travel funded paid advertising on behalf of WIMRPC which they placed in our important media markets. As a strategic partner with WIMRPC they annually review our promotion activities and determine if the Wisconsin Great River Road fits into their tourism promotion strategies for the State of Wisconsin in the upcoming year. If the answer is “yes”, they allocate a portion of their state funding and they promote the Wisconsin Great River Road. For 2013 that allocation was in excess of $25,000.


TELEVISION 14 Spots May 17, 2013 cbs News8 WKBT La Crosse, WI Great River Road Turns 75 Medium: TV Minutes: 1:03 Online: http://www.news8000.com/news/great-river-road-turns-75/-/326/20196014/-/vh7bq7/-/index.html August 19, 2013 nbc KTTC Rochester, MN On The Road: Great River Road Wine Trail Medium: TV Online: http://www.kttc.com/story/23170974/2013/08/19/on-the-road-great-river-road-wine-trail August 19, 2013 abc 27 WKOW Madison, WI On The Road: Great River Road Wine Trail Medium: TV Minutes: 3:23 Online: http://www.wkow.com/story/23170974/2013/08/19/on-the-road-great-river-road-wine-trail September 19, 2013 abc 5 KSTP Minneapolis/St Paul, MN Great River Road to Turn 75 Medium: TV Online: http://kstp.com/article/stories/s3164960.shtml September 19, 2013 Fox 47 Rochester, MN Great River Road to Turn 75 Medium: TV Online: www.myfox47.com/story/23472381/great-river-road-to-turn-75 October 2, 2013 abc 19 WXOW La Crosse, WI State Hwy 35 in Ferryville Named After Gov Patrick J Lucey Medium: TV Online: http://www.wxow.com/story/23595434/2013/10/02/state-hwy-35-named-after-gov-patrick-j-lucey October 2, 2013 cbs News8 WKBT La Crosse, WI State Hwy 35 in Ferryville Named After Gov Patrick J Lucey Medium: TV October 2, 2013 cbs News3 WISC Madison, WI State Hwy 35 in Ferryville Named After Gov Patrick J Lucey Medium: TV


October 2, 2013 cbs News58 Milwaukee, WI State Hwy 35 in Ferryville Named After Gov Patrick J Lucey Medium: TV October 2, 2013 abc 27 WKOW Madison, WI Gov Lucey Highway dedicated Medium: TV Online: http://wnow.worldnow.com/story/23595742/2013/10/02/gov-lucey-highway-dedicated October 3, 2013 nbc KTTC Rochester, MN 75 years of the Great River Road Ramble in Winona Medium: TV Online: http://www.kttc.com/story/23604926/2013/10/03/75-years-of-the-great-river-road-ramble-in-winona October 3, 2013 abc 19 WXOW La Crosse, WI State Hwy 35 in Ferryville named after Gov. Patrick J. Lucey Medium: TV Online: http://www.wxow.com/story/23595434/2013/10/02/state-hwy-35-named-after-gov-patrick-j-lucey October 22, 2013 cbs News8 WKBT LaCrosse, WI Wisconsin's first lady visits Perrot State Park in Trempealeau Medium: TV Minutes: 3:23 Online: http://www.news8000.com/news/wisconsins-first-lady-visits-perrot-state-park-in-trempealeau//326/22579108/-/j0gxsmz/-/index.html October 22, 2013 nbc 13 WREX Rockford, IL Walker promotes tourism in Trempealeau Medium: TV Minutes: 3:23 Online: http://www.wrex.com/story/23761627/2013/10/22/walker-promotes-tourism-in-trempealeau


RADIO 2 Interviews January 8, 2013 Maureen McCollum, Wisconsin Public Radio Great River Road Celebrates 75th Anniversary Medium: Radio Minutes: 1:23 WiMRPC Participant: Al Lorenz, Sherry Quamme Online: http://news.wpr.org/post/great-river-road-celebrates-75th-anniversary http://wpr.org/shows/saluting-wisconsin-great-river-road September 6, 2013 Joy Cardin Show, Wisconsin Public Radio Saluting The Wisconsin Great River Road Medium: Radio Minutes: 42:55 (hour long interview show) WiMRPC Participant: Kathy Goodman Online: http://wpr.org/shows/saluting-wisconsin-great-river-road


FEATURES/ADVERTORIALS 2 Advertorials PIONEER PRESS GO Guide Spring 2013 Spotlight: 75th Anniversary of the Great River Road Medium: Print & Online News Insert at twincities.com Pages: 2 pages of advertorial PIONEER PRESS GO Guide Fall 2013 Spotlight: West Coast of Wisconsin Medium: Print & Online News Insert at twincities.com Pages: 2 pages of advertorial


MAGAZINE ARTICLES 12 Articles April 2013 Milwaukee Journal Sentinel—Wisconsin Trails Anniversaries Worth Toasting Medium: Print & Online Newspaper Online: http://www.wisconsintrails.com/travelwisconsin/Anniversaries-Worth-Toasting-204518311.html May June 2013 Midwest Living Magazine Great River Road Trip Guide: Alma and Stockholm Medium: Print & Online Magazine Pictures: 2 Online: http://www.midwestliving.com/travel/wisconsin/great-river-road-trip-guide/ July 26 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel Weekend Getaway: Hudson harbors long love for waterways Medium: Online Magazine Pictures: 4 Online: http://www.wisconsintrails.com/travelwisconsin/Snapshot-of-Spring-Green-and-La-Crosse.html July 29 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel Snapshot of Spring Green and La Crosse Medium: Online Magazine Pictures: 1 Online: http://www.wisconsintrails.com/travelwisconsin/Snapshot-of-Spring-Green-and-La-Crosse.html July Aug 2013 Midwest Living Magazine Hike First, Eat Later: Midwest Trails and Restaurants Medium: Print & Online Magazine Pictures: 2 Online: http://www.midwestliving.com/travel/around-the-region/hike-first-eat-later-midwest-trails-and-restaurants/ September 26 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel Exploring the Mississippi Valley Medium: Online Magazine Pictures: 1 Online: http://www.wisconsintrails.com/travelwisconsin/Exploring-the-Mississippi-Valley-225402142.html


Sept Oct 2013 Midwest Living 30 Great Midwest Spots to See Fall Color Medium: Print & Online Magazine Pictures: 1 Online: http://www.midwestliving.com/travel/around-the-region/28-great-midwest-spots-to-see-fall-color/page/17/0 October 2013 Porsche 356 Registry Magazine Medium: Print Magazine, largest Porsche car club in the world Pictures: 9 Online: n/a October 2013 Our Mississippi Medium: Print & Online Magazine Pictures: 1 Online: http://www.mvd.usace.army.mil/Portals/52/docs/regional_flood_risk_management/our_mississippi/Archive/ourmis s_falll13_lowres.pdf 2013 Rochester Magazine Two wheels, three trips Medium: Online Magazine Pictures: 5 Online: http://www.rochestermagazine.com/two/wheels/three/trips/story-873.html 2013 Rochester Magazine Daycation (all I ever wanted) -- Wisconsin's Great River Road Medium: Online Magazine Pictures: 2 Map: 2 Online: http://www.rochestermagazine.com/wisconsins/great/river/road/story-862.html 2013 (republished from Oct 2011) Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel Three trips along the Great River Road Medium: Online Magazine Online: http://www.wisconsintrails.com/travel/Three-trips-along-the-Great-River-Road-222560301.html


NEWS ARTICLES

75 News Articles (Print & Online)

January 2, 2013 Just Another American Princess Blog Scenic Drives- Wisconsin's Great River Road Medium: Blog Pictures: 3 Online: http://justanotheramericanprincess.blogspot.com/2013/01/scenic-drives-wisconsins-great-river.html January 14, 2013 Winona Daily News Sen. Kathleen Vinehout: Celebrating 75 years of the Great River Road Medium: Print & Online Newspaper Pictures: 1 Online: http://www.winonadailynews.com/news/opinion/columnists/local/article_27149a9c-5c70-11e2-87bc0019bb2963f4.html March 27, 2013 Pioneer Press St Paul, MN Pepin's Homemade Cafe opening for season May 2; first pie will be strawberry-rhubarb Medium: Print & Online Newspaper Pictures: 2 Online: http://www.twincities.com/wisconsin/ci_22882394/pepins-homemade-cafe-opening-season-may-2-first April 26, 2013 Midwest Weekends.com Blog Great River Road National Scenic Byway Celebrates 75th Anniversary Medium: Online Newspaper Pictures: 2 Map: 1 Online: http://www.midwestweekends.com/plan_a_trip/touring/spring_scenery/scenic_spring_drives.html May 6, 2013 River Cities Reader Quad Cities Great River Road National Scenic Byway Celebrates 75th Anniversary Medium: Print & Online Newspaper Pictures: 4 Map: 1 Online: http://www.rcreader.com/news-releases/great-river-road-national-scenic-byway-celebrates-75thanniversary/ May 10, 2013 Milwaukee Journal Sentinel Milwaukee, WI Wisconsin's Great River Road a byway to beauty Medium: Print & Online Newspaper Pictures: 4 Map: 1 Online: http://www.jsonline.com/features/travel/wisconsins-great-river-road-a-byway-to-beauty-v59opn4206972491.html


May 13, 2013 Winona Daily News Winona, MN Susanne Thiede-Barnet: Get on the road Medium: Print & Online Newspaper Pictures: 1 Online: http://www.winonadailynews.com/news/opinion/letters/article_49bd5d88-b993-11e2-9b5c0019bb2963f4.html May 16, 2013 TravelWisconsin.com Blog Wisconsin Getaway Ideas: Exploring Wisconsin’s Great River Road in Summer Medium: Blog Pictures: 1 Map: 1 Online: http://www.travelwisconsin.com/blog/trip-ideas/wisconsin-getaway-ideas-exploring-wisconsins-great-riverroad-in-summer May 17, 2013 La Crosse Tribune La Crosse, WI Rummage Along The River Medium: Blog Pictures: 1 Map: 1 Online: http://lacrossetribune.com/calendar/community/rummage-along-the-river/event_b698a11a-bc13-11e2bb40-001a4bcf887a.html May 27, 2013 Winona Daily News Winona, MN Day trip: Potosi, Wis. Medium: Print & Online Newspaper Pictures: 1 Online: http://www.winonadailynews.com/travel/local/article_7927d631-d548-522b-9210-1255bdf3a539.html May 31, 2013 Wisconsin Gazette.com Madison, WI Here comes the sun Medium: Print & Online Newspaper Pictures: 1 Online: http://www.wisconsingazette.com/on-stage/here-comes-the-sunbreaksummers-festival-lineup.html June 8, 2013 Telegraph Herald Dubuque, IA Great River Road Festival Is June 15 Medium: Print & Online Newspaper Online: http://www.highbeam.com/doc/1P2-34755276.html


June 9, 2013 Wisconsin State Journal Madison, WI On Wisconsin: People make the Great River Road complete Medium: Print & Online Newspaper Pictures: 2 Online: http://host.madison.com/news/local/on-wisconsin-people-make-the-great-river-roadcomplete/article_764b250c-3022-5e7d-87eb-317b610326ab.html#ixzz2kgAIjP6U June 13, 2013 Chicago Tribune Chicago, IL Feasting On Wisconsin’s Great River Road The Great River Road turns 75 with great taste all along Wisconsin's way Medium: Print & Online Newspaper Online: http://articles.chicagotribune.com/2013-06-13/travel/ct-trav-0616-food-river-road-20130613_1_wisconsinhighway-great-river-road-rolls June 10, 2013 La Crosse Tribune La Crosse, WI People make the Great River Road complete Medium: Print & Online Newspaper Pictures: 2 Online: http://lacrossetribune.com/news/local/b4464142-d1bc-11e2-8e42-0019bb2963f4.html June 13, 2013 Chicago Tribune News Chicago, IL The Great River Road turns 75 with great taste all along Wisconsin's way Medium: Print & Online Newspaper Online: http://articles.chicagotribune.com/2013-06-13/travel/ct-trav-0616-food-river-road-20130613_1_wisconsinhighway-great-river-road-rolls June 14, 2013 Rochester Post Bulletin Rochester, MN Travel Scene: Wisconsin tour is tops for convertible car owners Medium: Print & Online Newspaper Pictures: 1 Online: http://www.postbulletin.com/life/travel/travel-scene-wisconsin-tour-is-tops-for-convertible-carowners/article_7aa216ab-daff-5d23-81d1-9cf3d60f92cc.html June 15, 2013 Kenosha News Kenosha, WI On the Great River Road Medium: Print & Online Newspaper Pictures: 4 Map: 1 Online: http://www.kenoshanews.com/lifestyles/on_the_great_river_road_471968288.html June 20, 2013 Guttenberg Press Guttenberg, IA Classic cars traveling through area this weekend Medium: Print & Online Newspaper Online: http://www.guttenbergpress.com/articles/2013/06/20/classic-cars-traveling-through-area-weekend


June 21, 2013 Winona Daily News Winona, MN Pepin County bans frac sand mining along scenic stretch Medium: Print & Online Newspaper Online: http://www.winonadailynews.com/news/article_cbd8e3c4-da21-11e2-a277-001a4bcf887a.html June 23, 2013 Dubuque Times Herald Dubuque, IA Tri-state residents reflect on the 75th anniversary of the Great River Road Medium: Print & Online Newspaper Pictures: 7 Map: 1 Online: http://m.thonline.com/mobile_new/news/article_782a72a9-cb12-53ae-95d9-6882fd1bda80.html July 3, 2013 Republican-Eagle Red Wing, MN 'River Road Romance' is a wrap Medium: Print & Online Newspaper Pictures: 4 Map: 1 Online: http://www.republican-eagle.com/content/river-road-romance-wrap July 3, 2013 Pierce County Herald Pierce County, WI Skateboarding On The GRR Scenic Byway Medium: Print & Online Newspaper Pictures: 1 Online: Not available July 7, 2013 Winona Daily News Winona, MN The business of fun: Recreation dollars cycle through local economy Medium: Print & Online Newspaper Pictures: 1 Online: http://www.winonadailynews.com/business/local/business-report/article_895aa282-bdc0-5a93-acb61b807179994a.html July 8, 2013 Road Trip Savings Blog Great River Road Adventure and Discovery 75th Anniversary Medium: Blog Pictures: 1 Online: http://www.roadtripsavings.com/blog/ July 10, 2013 The Clayton County Register Elkader, IA Great River Road 75th Anniversary celebration includes area events Medium: Print & Online Newspaper Online: http://www.guttenbergpress.com/articles/2013/07/10/great-river-road-75th-anniversary-celebrationincludes-area-events


July 19, 2013 Winona Daily News Winona, MN The Great River Road Wine Trail Medium: Print & Online Newspaper Online: http://www.winonadailynews.com/article_9f2e3ff2-f0bc-11e2-b12f-001a4bcf887a.html July 19, 2013 Surrendering to Serendipity Blog The Birthday Surprise: Roadtripping With a Raindrop Moment #5 Medium: Blog Pictures: video Online: http://gayleharper.wordpress.com/tag/wisconsin-great-river-road/ July 21, 2013 Winona Daily News Winona, MN Area vineyards offer chance to sample tasty wine Medium: Print & Online Newspaper Pictures: 5 Online: http://www.winonadailynews.com/news/local/article_66996a22-f0bc-11e2-8804-001a4bcf887a.html July 21, 2013 News-Leader.com Springfield, IL Photographer finds inspiration on journey down Mississippi River Medium: Print & Online Newspaper Online: http://www.news-leader.com/article/20130721/LIFE/307210008/Photographer-MississippiRiver?nclick_check=1 July 28, 2013 Winona Daily News Winona, MN Marking history: Roadside signs point the way Medium: Print & Online Newspaper Online: http://www.winonadailynews.com/news/local/article_73da47b0-f585-11e2-ae4c-001a4bcf887a.html August 6, 2013 Milwaukee Journal Sentinel Milwaukee, WI Follow The Great River Road To Delicious Discovery Medium: Print & Online Newspaper Pictures: 2 + videos Map: 1 Online: http://www.jsonline.com/features/food/trekking-the-mississippi-river-valley-in-the-name-of-deliciousdiscovery-b9961479z1-218525211.html August 7, 2013 Chicago Tribune Chicago, IL Rolling on the river Medium: Print & Online Newspaper Pictures: 1 Online: http://articles.chicagotribune.com/2013-08-07/travel/sc-trav-0724-mississippi-houseboat20120724_1_houseboat-mississippi-river-mighty-mississippi


August 7, 2013 Pierce County Herald Pierce County, WI Great River Road Marks 75th Anniversary Medium: Print & Online Newspaper Pictures: 1 Online: http://www.piercecountyherald.com/content/great-river-road-marks-75th-anniversary August 11, 2013 Jerry Apps Blog The Great River Road Medium: Blog Online: http://jerryapps.blogspot.com/2013/08/the-great-river-road.html August 14, 2013 Smokin’ Chokin’ & Chowing With The King Blog The Great River Road – Wisconsin Pt 2, Cruisin’ Across America Medium: Blog Pictures: 30 Online: http://chibbqking.blogspot.com/2013/08/the-great-river-road-wisconsin-pt-2.html August 22, 2013 Vernon County Broadcaster Vernon County, WI Groundbreaking at new Genoa educational center Medium: Print & Online Newspaper Pictures: 1 Online: http://lacrossetribune.com/vernonbroadcaster/news/local/groundbreaking-at-new-genoa-educationalcenter/article_20d822f8-0b24-11e3-8bd5-0019bb2963f4.html August 22, 2013 biztimes.com Milwaukee, WI LACROSSE – Groundbreaking at new Genoa educational center Medium: Print & Online Newspaper Pictures: 1 Online: http://www.biztimes.com/article/20130822/ENEWSLETTERS03/130829939&source=RSS August 24, 2013 twincities.com Nancy Ngo, Pioneer Press Minneapolis/St Paul MN Stockholm and Pepin: Two Wisconsin river towns beckon to Minnesota Medium: Print & Online Newspaper Pictures: 15 Online: http://www.twincities.com/localnews/ci_23933912/stockholm-and-pepin-two-wisconsin-river-towns-beckon August 24, 2013 twincities.com Minneapolis/St Paul, MN Quick trips to regional events in Minnesota and Wisconsin Medium: Print & Online Newspaper Pictures: 1 Online: http://www.twincities.com/travel/ci_23919670/quick-trips-regional-events-minnesota-and-wisconsin


August 25, 2013 La Crosse Tribune La Crosse, WI Area vineyards offer chance to sample tasty, creative vintages Medium: Print & Online Newspaper Pictures: 1 Online: http://lacrossetribune.com/travel/local/area-vineyards-offer-chance-to-sample-tasty-creativevintages/article_2db9c98e-0a90-11e3-ad20-0019bb2963f4.html August 25, 2013 La Crosse Tribune La Crosse, WI Area vineyards offer chance to sample tasty, creative vintages Medium: Print & Online Newspaper Pictures: 1 Online: http://lacrossetribune.com/travel/local/area-vineyards-offer-chance-to-sample-tasty-creativevintages/article_2db9c98e-0a90-11e3-ad20-0019bb2963f4.html August 28, 2013 Guttenberg Press Guttenberg, IA Rep. Kind helps break ground for new Great River Road Interpretive Center in Genoa Medium: Print & Online Newspaper Pictures: 1 Online: http://www.guttenbergpress.com/articles/2013/08/28/rep-kind-helps-break-ground-new-great-river-roadinterpretive-center-genoa September 10, 2013 Milwaukee Journal Sentinel Milwaukee, WI River Road trip leads to addictive Double Lemon Pie Medium: Print & Online Newspaper Pictures: 4 Online: http://www.jsonline.com/features/food/river-road-trip-leads-to-addictive-double-lemon-pie-b9991810z1223164761.html September 10, 2013 The Easts Head West Blog The Great River Road Medium: Blog Online: http://theeastsheadwest.blogspot.com/2013/09/the-great-river-road.html September 11, 2013 SWNews4U.com Southwestern Wisconsin This is Great River Road Month Medium: Collaboration of 10 community newspapers Online: http://www.swnews4u.com/section/161/article/16084/ September 19, 2013 Pioneer Press St Paul, MN Great River Road, from Minnesota to Gulf of Mexico, to turn 75 Medium: Print & Online Newspaper Online: http://www.twincities.com/news/ci_24129100/great-river-road-turn-75


September 19, 2013 State Journal Register Springfield, IL Great River Road Is Turning 75 Medium: Print & Online Newspaper Online: http://www.sj-r.com/breaking/x1837087334/Great-River-Road-is-turning-75 September 24, 2013 Mississippi Valley Traveler Blog Getting the Most from the Great River Road Medium: Blog Online: http://mississippivalleytraveler.com/getting-the-most-from-the-great-river-road/ September 24, 2013 Rochester Post Bulletin Rochester, MN Wisconsin 35 is Pieway to paradise Medium: Print & Online Newspaper Pictures: 1 Online: http://www.postbulletin.com/life/lifestyles/wisconsin-is-pieway-to-paradise/article_05517dbb-e002-519a8566-c1af4313fc7f.html September 24, 2013 Crappie.com Blog Wisconsin Fishing Barge Run down the Mississippi River Medium: Blog Online: http://www.crappie.com/crappie/content/707-mississippi-river-fishing-barge-run-wisconsin.html September 30, 2013 Herald Times Report For Wisconsinfunoutdoor.com Manitowoc, WI Biking and kayaking along Wisconsin’s Great River Road Medium: Blog Online: http://www.htrnews.com/apps/pbcs.dll/gallery?Avis=U0&Dato=20130930&Kategori=WOF02&Lopenr=309300243 &Ref=PH October 1, 2013 Quincy Journal Quincy, IL Vintage cars celebrate 75th anniversary Medium: Print & Online Newspaper Pictures: 1 Online: http://quincyjournal.com/up,-down-and-around-town/2013/10/02/vintage-cars-celebrate-75th-anniversary/ October 3, 2013 La Crosse Tribune La Crosse, WI Hwy. 35 between Ferryville and Prairie du Chien renamed in honor of former Gov. Lucey Medium: Print & Online Newspaper Pictures: 1 Online: http://lacrossetribune.com/news/local/hwy-between-ferryville-and-prairie-du-chien-renamed-inhonor/article_3ef460b4-2bde-11e3-9bbe-0019bb2963f4.html


October 3, 2013 The Cap Times Blog Madison, WI Dave Zweifel's Madison: Highway named for former Gov. Pat Lucey Medium: Print & Online Newspaper Pictures: 1 Online: http://host.madison.com/news/local/writers/dave_zweifel/dave-zweifel-s-madison-highway-named-forformer-gov-pat/article_2ce9543c-2c43-11e3-976d-001a4bcf887a.html October 4, 2013 Milwaukee Journal Sentinel Milwaukee, WI Weekend Getaway: Fall a great time for colorful camping Medium: Print & Online Newspaper Pictures: 6 Online: http://www.jsonline.com/features/travel/fall-a-great-time-for-colorful-camping-b99111007z1226482591.html October 7, 2013 Prairie du Chien Courier Press Prairie du Chien, WI ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville Medium: Print & Online Newspaper Pictures: 6 Online: http://www.guttenbergpress.com/articles/courier-press?page=5 October 7, 2013 Crawford County Independent Crawford County, WI ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville Medium: Print Newspaper Online: Not Available October 7, 2013 Guttenberg Press Guttenberg, IA ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville Medium: Print & Online Newspaper Pictures: 6 Online: http://www.guttenbergpress.com/articles/2013/10/07/%E2%80%98governor-lucey-highway%E2%80%99dedicated-along-hwy-35-pdc-ferryville October 7, 2013 Rochester Post Bulletin Rochester, MN Paddling: Paddling the Mississippi River backwaters Print & Online Newspaper Pictures: 1 Online: http://www.postbulletin.com/sports/localsports/paddling-paddling-the-mississippi-riverbackwaters/article_e1908d6b-2c4d-5180-9c39-4c324f099d99.html October 8, 2013 Naperville Sun (of Chicago Sun Times) Naperville, IL WEEKAWAY: For fall hiking and biking, try Wisconsin's Great River Road Medium: Online Newspaper & Blog (WeekAway.com) Pictures: 5 Online: http://napervillesun.suntimes.com/things-to-do/weekaway/wa_blog_great_river_road-NAP10082013:article


October 9, 2013 Vernon County Broadcaster Vernon County, WI Highway named after Lucey Medium: Print & Online Newspaper Pictures: 1 Online: http://lacrossetribune.com/vernonbroadcaster/lifestyles/highway-named-after-lucey/article_acf2dc2430ea-11e3-9bda-001a4bcf887a.html October 9, 2013 TravelingMom.com Blog 4 Places to Eat Along Great River Road in Wisconsin Medium: Blog Online: http://www.travelingmom.com/great_river_road_food/ October 10, 2013 Kewaunee County Times Kewaunee County, WI One Tank Wonder – Wisconsin Great River Road Medium: Print & Online Newspaper Pictures: 2 Online: http://kewauneecountynewssource.com/the-county-times/10-10-2013-6/ October 11, 2013 lfpress.com London, Canada Wisconsin’s Great River Road loaded with wonder Medium: Print & Online Newspaper Pictures: 1 Online: http://www.lfpress.com/2013/10/11/wisconsins-great-river-road-loaded-with-wonder October 15, 2013 Rochester Post Bulletin Rochester, MN Four Stars Feedback: Highway 35 is not a road for dieters Medium: Print & Online Newspaper Online: http://www.postbulletin.com/life/lifestyles/four-stars-feedback-highway-is-not-a-road-fordieters/article_6c9d5a93-18e9-542d-b6db-c169c6d00058.html October 15 Toronto Sun Toronto, Canada Wisconsin life offers scenery and unique towns along Great River Road Medium: Print & Online Newspaper Pictures: 1 Map: 1 Online: http://www.torontosun.com/2013/10/15/wisconsin-life-offers-scenery-and-unique-towns-along-great-riverroad October 20, 2013 Leader Telegram Eau Claire, WI Wisconsin offers colorama Medium: Online Newspaper & Blog Pictures: 5 Online: http://www.leadertelegram.com/features/travel/article_49967920-c3ae-5c90-89ab-c9397a88cb2b.html


October 23, 2013 Trempealeau County News Trempealeau, WI Walk with Walker visits Perrot State Park Medium: Newspaper Pictures: 1 Online: not available October 23, 2013 Winona Daily News Winona, MN Walk with Walker visits Perrot State Park Medium: Online Newspaper & Blog Pictures: 3 Online: http://www.winonadailynews.com/news/article_fc8f4d58-3b85-11e3-ba6a-0019bb2963f4.html October 23, 2013 La Crosse Tribune La Crosse, WI Walk with Walker visits Perrot State Park Medium: Online Newspaper & Blog Pictures: 3 Online: http://lacrossetribune.com/news/local/walk-with-walker-visits-perrot-state-park/article_e93b5564-3b8d11e3-ad14-0019bb2963f4.html October 24, 2013 Winona Daily News Winona, MN BCHS to celebrate 75th anniversary of Great River Road Medium: Print & Online Newspaper Pictures: 1 Online: http://www.winonadailynews.com/lifestyles/neighbors/article_df4b819a-382d-11e3-86f10019bb2963f4.html October 25, 2013 Milwaukee Journal Sentinel Milwaukee, WI Weekend Getaway: No Doilies At These B&Bs Medium: Print & Online Newspaper Pictures: 6 Online: http://www.jsonline.com/features/travel/no-doilies-at-these-wisconsin-bbs-b99126555z1-229273991.html October 27, 2013 Traverse City Record-Eagle Traverse City, MI Take A Fall Road Trip Medium: Print & Online Newspaper Pictures: 6 Online: http://www.record-eagle.com/features/x1442593988/Take-A-Fall-Road-Trip October 31, 2013 Winona Daily News Winona, MN Alma man elected CEO of National Mississippi River Parkway Commission Medium: Print & Online Newspaper Online: http://www.winonadailynews.com/news/local/article_381894ae-41b9-11e3-8b6d-0019bb2963f4.html


November 2, 2013 Union Tribune San Diego, CA Wisconsin’s beautiful byway Medium: Print & Online Newspaper Pictures: 3 Online: http://www.utsandiego.com/news/2013/Nov/01/wisconsin-highway-river-road-mississippi-drive/2/?#articlecopy November 7, 2013 The Dodgeville Chronicle Dodgeville, WI Driftless Film Festival receives tourist marketing grant Medium: Print & Online Newspaper Pictures: 1 Online: http://www.thedodgevillechronicle.com/main.asp?SectionID=1&SubSectionID=8&ArticleID=4309 November 18, 2013 The Country Today Dodgeville, WI Ag tourism group plans aggressive campaign Medium: Print & Online Newspaper Pictures: 1 Online: http://www.thecountrytoday.com/front_page/article_e686c7f8-506a-11e3-a3fe-001a4bcf887a.html

2013 WIMRPC Earned Media Overview  
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