Using Social Media Team Workshop
Workshop Agenda • Overview – 30 minutes – What is Social Media? – Why are we using it? – How will we use it?
• Practical Session – 75 minutes • Conclusion – What Next? – 15 minutes
What is Social Media? • http://youtu.be/6a_KF7TYKVc • Social network – Shows a network of people that may be hidden or hard to reach in the real world • Find people or organisations with similar interests • Maximise the potential of the network. It becomes useful when you can see it! • It’s called Social Media because we can communicate on these networks using means other than text.
Why are we using it? •
Because we’d be crazy not to! – – – –
Free resource Tap into other peoples networks Raise our profile & spread the word about our work Promote the work of our partners & peers
Its all about raising participation in sport. If we can help promote activity that is not directly linked to WASP or our partners, then we are helping to achieve this!
As well as passing information out to the masses, we can use networks to gain information too
How will we use it? • • • • • • •
Facebook Twitter Photos – flickr.com Video – youtube.com Sound – audioboo.fm Online Documents – issuu.com Links – tinyurl.com
How will we use it? - Process • Content goes on WASP website and/or Facebook and link is created to that page on Twitter. • Hosted video and photos • Tell your story once – link to it as many times as possible! • Talk about why we do what we do, what we believe in and how we do it. • Think about your audience: – Facebook – for communicating with the general public, potential and existing participants – Twitter – for communicating with partners, other organisations, the media
How will we use it? - Facebook •
Post onto the wall of the WASP Facebook page: – As yourself if you should take from a personal perspective ie. About what YOU are doing as part of your work – As WASP if it’s an organisational announcement.
Create a Facebook Page for an event, project, activity etc. and send participants and potential participants to the page to get them to interact – Eg. Sportivate Wiltshire & Swindon, Coaching, Playground to Podium – Link updates on these pages back to the WASP page. It shows a central point for all of the good work we are doing.
Use different media to capture the message and make it exciting for readers Give people a reason to Like our page and keep coming back!
How will we use it? - Twitter • • • •
Tweet using your personal profile – You have 140 Characters! Retweet relevant posts by profiles you are following Mention @WiltsSport Will be retweeted where appropriate as @WiltsSport – Maintains the ‘personal’ approach whilst reaching followers of our organisational profile.
Use hashtags to create a thread of stories which relate to an event / activity / discussion item eg. #SportivateWilts, #Swindon, #Football Build up your network by: – Following lots of relevant profiles – People will follow you when your tweets appear in their searches, so use keywords, hashtags and mentions. – Interact with people. Don’t just throw information over the hedge. Ask questions, reply to others’ tweets.
Principles of Social Media • Its all about encouraging two-way interaction • Get involved with others stories as well as your own • Treat Social Networking like you are in a room full of people. If you wouldn’t say something out loud, don’t say it online! • Protect yours and WASPs integrity • Integrate Social Media into every day. Look for opportunities to talk about what we are doing and do it. • Talk about WASP, why we do what we do, as well as what we do and the benefits. Don’t just inanely sell the end product without making it clear why you are doing so! • Safeguarding rules apply to video and photos posted online. MAKE SURE YOU HAVE EXPLICIT PERMISSION FROM YOUR SUBJECTS!
Practical Session – First Steps • Access (or set up) your own Facebook and Twitter accounts (including info & bio sections) • Take and upload a profile photo to personalise your account.
Practical Session - Facebook • Link to WASP Facebook page and gain Admin access. • Link to WASP Training Facebook page and gain Admin access. • Create your first post on the WASP Training Facebook page – Write about who you are, what you do, and three things that you do as part of your job.
Practical Session – Media • Take a photo which sums up our day so far, upload it to Flickr. • Link to the photo with a story on Facebook. • Create a video (max 15 seconds) about why you love your job. • Upload it to YouTube and create a link, with a story on Facebook.
Practical Session - Twitter • Using the follower & following lists of WiltsSport, Nina, Dom and Steve, find at least 10 Tweeters of interest to follow with your personal profile. • Using your personal profile, Tweet and link to your story on Facebook. Use TinyURL. • Tweet about two stories, one from the WASP website and one from another website. • Tweet about our team meeting today, using @ mentions and the hashtag #WASPSocialMedia
Conclusion – What Next? • How will we use Social Media from now on? • What benefits do you see it having for you? For WASP? • How can we use Social Media to support sport and physical activity in Wiltshire & Swindon?
Example - Sportivate • Sportivate Page on Facebook • Delivery partners create own profiles and project specific pages for Sportivate – – – –
Advertise the project – recruitment Discuss project sessions – retention Upload hints & tips, rewards – retention Promote exit routes – sustainibilty
• Link back in to WASP Sportivate page and WASP organisational page • Team members tweet when meeting partners to discuss Sportivate projects, linking to NGB / Club / Coach profiles too • Organisations see what we are doing and want to get involved – new partners • The media follow us, so get to see what we are doing and help promote it
Links • My Social Media Blog http://wiltssport.blogspot.com • WiltsSport Twitter • http://twitter.com/wiltssport • WASP Facebook • http://www.facebook.com search for WASP
Powerpoint presentation for practical Social Media training during team meeting on 11th May 2011.