Issuu on Google+

The Kineo Group. We’re a marketing and communications firm that helps you build, grow and evolve your business.

kin-eh’-o : to move forward


Your business is complex. We get that. And it’s our goal to help you communicate with your markets in ways that are meaningful to them. Your messages have to be strategic and your voice authentic. We’ll create communications that help move your company forward.


What we do. We offer marketing and communication expertise at every point of audience contact. From key messaging for earned and digital media to events and promotions; from visual branding and sponsorship to crisis communications, investor relations and nonprofit strategies. If the need is effective communication, we have the knowledge, experience and tools to do it. and Public Affairs

build: create a vision

grow: expand opportunities

evolve: anticipate change

. identify strategic options

. establish new strategies

. research and analyze positions

. differentiate brand and core messages

. create key messages

. develop strategies to move perceptions

. define key audiences

. identify and engage mew markets

. refine and redesign messages and brand support materials

.d  esign visual identity and brand materials

. launch products, services and events . attract new stakeholders

. communicate with and engage all stakeholders

. engage employees

. generate awareness with earned and digital media

. generate media to reach your audiences

. manage brand awareness

. turn employees into advocates

. advance partnerships and build advocates

. generate events and promotions


How we do it. We listen. And we leverage our knowledge and experience with a tailored approach to your business that’s hands-on, committed and proactive. We align your messages—visual and verbal—so your key audiences will pay attention.

Stakeholder Communication Whether reaching investors, customers, employees, legislators or donors, your messages must advance your overall objectives. That requires integrating concepts and information into coherent and believable communications that are compelling and authentic—and staging multiple strategic communication opportunities through dynamic and varied channels to effectively deliver your messages and build positive perception.

We can help you speak to all your stakeholders through traditional media, online and even word of mouth.

Event and Sports Marketing Some of the world’s most successful brands built their reputation and messages through experiential marketing. The 26.2 miles of a marathon reflect the vibrancy of a city like Chicago, New York or Boston. Events and sports also provide sponsors the chance to connect with hundreds of thousands of customers in a way a 30 second spot can never match.

We bring deep expertise to this unique communication area and can extend your brand in new ways. We research the opportunities, put the package together and manage all phases of the event.

Community and Public Affairs Grass roots audiences can be the most challenging to build but once gathered together they can be your strongest messengers. Whether you are influencing legislation, lobbying for funding, attracting new supporters or customers, we’ll make sure your messages are carefully shaped, influential and well-managed.

We know how to address your issues with thoughtful strategies that make the highest impact.


Who we work with. We have worked with clients spanning all industries: architecture, cultural institutions, financial services, food, healthcare, hospitality, life sciences, non-profits, real estate, energy, technology. What’s consistent is that they each have an important story to tell.

Hearts-A-Bustin’ by Michael Sherrill (porcelain, glass, and bronze; 16 x 22 x 16").

September/October 2005

Visual Branding Shaping your message isn’t limited to writing words. How your brand looks and feels communicates your company’s value and is a critical marketing asset. More than a logo, your visual brand is expressed through the consistent use of color, imagery, materials, formats and typography.

We design strategic brands and branded communications so they articulate who you are, what you stand for and the promise you make to all your audiences.

Public Relations and Crisis Management It’s about understanding the business strategy, designing the right mix of communication tactics, managing the messages and who delivers them, reaching the right intermediaries, and expanding the opportunities to reach target audiences.

Investor Relations Clear understanding of your business strategy and long term potential requires a team that speaks the language of analysts, educated investors and the financial media. We’ve worked in a wide variety of industries, covering both newly emerged companies and market leaders.

Public relations is your best ally in a crisis and your best inoculation against a crisis. Our experience base crosses a myriad of industries, a mix of global and local audiences and every avenue of communication.

We’ve navigated through several challenging markets, mergers, acquisitions, and public relations and financial crises. We know what analysts look for and the hot buttons that you need to avoid. Our campaign approach connects your financial story to the stakeholders who determine its success.


Who we are. Kineo’s principals and senior associates are leaders from national and international companies, top agencies and design firms, and successful nonprofits. With Kineo, you hire experienced professionals who can successfully help you take your business where you want it to go. Kineo’s principals and senior associates: joan beaubaire has a deep background in nonprofit marketing leadership. She was Chief Marketing Officer of the American Red Cross of Greater Chicago where she led the organization through its crisis response to the September 11th attacks, the South Asia Tsunami and Hurricane Katrina. Prior to that she was vice president at KemperLesnik Communications in Chicago where she developed grass roots strategy and communications for Millennium Park, Harris Music and Dance Theater, United Way of Metropolitan Chicago, the Peggy Notebaert Nature Museum, Ravinia Festival, and the Illinois Department of Transportation. Joan also has served as International President of the Juvenile Diabetes Research Foundation and spent several years involved in political consulting with the League of Women Voters of Illinois and the University of Illinois in Chicago. jim prendergast has more than 25 years experience in public affairs and marketing communications. He is an expert on corporate branding and communication, with extensive experience in health, wellness and the environment. Prior to forming Kineo, Jim was vice president of corporate marketing and corporate communications with Pfizer/Monsanto in St. Louis. He led communication efforts around the acquisition of several businesses and the

merger of Monsanto with Pharmacia & Upjohn. He also led public affairs in Latin America including positioning work on a variety of labor, environment, trade, food and health issues. mark a. nystuen has thirty years of diverse experience, primarily with LaSalle Bank, where he was Chief Marketing Officer. His responsibilities at LaSalle included branding and identity, advertising, sponsorships, and commercial, retail and wealth management marketing. Mark also led the development of a major communications effort for LaSalle, including internal communications and public relations. Mark is best known for his development and leadership of LaSalle’s extensive sports and event marketing programs including the acquisition and expansion of The LaSalle Bank Chicago Marathon and a PGA TOUR Nationwide Tour event. Mark has worked with most of Chicago’s major sports franchises, the athletic departments of three Big 10 universities and a host of civic and cultural institutions. deborah schneider has been a creative director for more than 20 years and has extensive experience developing strategic brand programs. For more than 15 years, she owned her own successful design firm before merging Deborah Schneider Design with a larger firm in 2000. Throughout her career, Deborah has developed and implemented branding and communication programs for Fortune 100 companies,

financial organizations, cultural institutions, member associations, service companies and manufacturers. Deborah’s client roster has included Motorola, Monsanto, American Dental Association, Northwestern Memorial Hospital, Georgia Pacific, Racine Art Museum, Art Institute of Chicago, and Peggy Notebaert Nature Museum. our senior associates In addition to its four founding principals, Kineo draws on the professional strength and deep experience of its senior associates. With a vast range of expertise— including financial, crisis and investor communications, media, government and labor strategies, political and civic affairs— our team supports our clients’ business by adding deep industry insight and peerless implementation. Barbara Champion, Research Bill Crawford, Media Relations Kier Davis, Senior Designer Jeffrey Dixon, Government Affairs Reid Gearhart, Investor Relations Mike Hoffman, Government Affairs Anthony Ma, Creative Director Brent Minor, Government Affairs Denise O’Handley, Product Marketing Jim Strong, Media Relations Lis Wiener, Investor Relations Kelly Wisecarver, Product Marketing


What’s next? We’d like to work with you. We’ll dig deep into your business, help clarify your positioning and your brand, develop messages that resonate with your markets and use the most effective mediums to align your communications for success. Let’s get started.

©2009 The Kineo Group, Inc. Photo by Tom Maday


Kineo

The Kineo Group 343 West Erie Suite 410 Chicago Illinois 60654 312 280 8700 info@thekineogroup.com www.thekineogroup.com


Kineo Group