that is coming around now loves clothes, and they particularly love seersucker and madras. It’s all new and fresh to them. They’ve never seen it before. They think they invented it!” Responding to the new youthful demand, Rubenstein’s now offers seersucker jackets in a veritable rainbow of colors from all white, to red and white, blue and black, and forest green and navy. Rubenstein notes that young men prefer the colorful seersucker jackets and often wear them over t-shirts and blue jeans. And as Jolie and Elizabeth have proven, young women love beautiful seersucker sundresses, shorts, jackets, sarongs and swimsuits. In Atlanta, Sid Mashburn is on the cutting edge for a new generation of seersucker wearers. Literally. For Sid, the seersucker look for the new generation “is all about the cut. It’s all about the silhouette.” Mashburn’s seersucker line includes a Virgil jacket that is narrower across the shoulder, slimmer throughout the body, shorter in length, and has a classic center back hook vent. Similarly, Sam Shipley and Jeff Halmos, Haspel’s seersucker design duo, have updated the Haspel brand for the youthful audience with slimmer, trimmer, and more colorful cuts.
78 | Milk and Sugar: The Complete Book of Seersucker