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began to sell beautiful seersucker apparel to women all over the country. But they did even more. These seersucker entrepreneurs began to open doors for young women across the South in the apparel industry. As a highly successful alumna, Jolie was invited to go back to LSU from time to time to give speeches to students in the apparel design program. When she did, Jolie noticed something that disturbed her. “Girls I graduated with were working at the mall, working in retail, and letting their degrees go to waste,” remembers Jolie. “It was heartbreaking.” Jolie and Elizabeth had a vision not only to create their own apparel design company, but also to develop a new fashion industry in the South that would allow young women to pursue their own design dreams. Jolie and Elizabeth created a “Junior Design Challenge Contest,” asking young women at Southern universities to submit designs for a seersucker dress. The winning designs went into production under the Jolie & Elizabeth label, giving a new generation of Southern women a chance to pursue rewarding careers, just as Jolie and Elizabeth have. Jolie & Elizabeth now employ 40 people. Fridays, Jo-

Bill Haltom | 59

Profile for wiloakes

Milk and Sugar INT  

Milk and Sugar INT  

Profile for wiloakes
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