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was the brainchild of a well-dressed lawyer named Nick McCall who wanted to put on a classic seersucker celebration. His friends in Memphis stole the idea and ran with it (McCall is a very good lawyer, but he unfortunately failed to trademark Seersucker Flash Mob). The Memphis Seersucker Flash Mob is sponsored by Lansky’s, a famous clothing store located in the Peabody, adjacent to the lobby. Its fame is due in large tape measure to the fact that it was the favorite clothing store of the King himself, Elvis Presley. Elvis never wore seersucker. He preferred either gold lamé or white jumpsuits. Hal Lansky, the “King” of Lansky’s Clothing, says, “Elvis was cool, and so is seersucker, so we are proud to sponsor the Seersucker Flash Mob!” As befits its name, the Seersucker Flash Mob lasts only a few minutes. The Memphis summer tuxedo crowd quickly gathers in the lobby by the ducks in the fountain, where they pose for a photograph. They also have a very brief contest for Mr. Memphis Seersucker and Ms. Memphis Seersucker. Contestants model their seersucker wardrobe and, following the traditional format of the Miss America Pageant, they answer questions such as, “If you were elected Ms. Seersucker, how would you use seersucker to promote world peace?”

110 | Milk and Sugar: The Complete Book of Seersucker

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