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Ballyhoo

BRAND IDENTITY MANUAL Willow Tierno

Brand Identity

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Ballyhoo

Brand Identity

E N O E M CO OME ALL! C


Ballyhoo

OUR STORY Step right up and experience the amazing, the strange and the fascinating! Let us bring the vibrant entertainment of the carnival to your seat as you enjoy a delicious three-course meal. Our menu offers a flavorful twist on traditional carnival food. Sit back, relax, and enjoy the show as we stimulate your creativity through the feel of an old fashioned carnival, with a pleasant fine dining twist.

Brand Identity

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Ballyhoo

Brand Identity

E L B TA

of

CONTEN TS

RESEARCH

LOGO DEVELOPMENT

INTRODUCTION ...................... 6

INTRODUCTION ..................... 12

MOODBOARD ........................... 9

PROCESS ................................. 14

TYPE INSPIRATION ................. 11

RESPONSIVE & FINAL ............. 16

COLOR & TYPE SYSTEMS

ILLUSTRATIVE STYLE

COLOR PALETTE ................... 18

ILLUSTRATION STYLE ............ 20

TYPOGRAPHIC STYLES ........ 19

COLOR TREATMENTS ............ 21


Ballyhoo

BANNERS & MOTIFS

Brand Identity

DESKTOP & MOBILE

BANNER VARIATIONS ............ 22

DESKTOP ................................. 24

MOTIFS ................................... 23

MOBILE .................................... 25

COLLATERAL

ENVIRONMENTAL

INTRODUCTION ..................... 26

ABOUT INTERIOR .................. 32

FULL IMAGE ............................ 28

IMAGES ................................... 33

PACKAGING ............................ 30

EXPLORE

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Ballyhoo

Brand Identity

N E D R E I N V & EN G ABSOLUTELY

PROCESS THE RESEARCH


Ballyhoo Research

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esearch began picking up every circus book offered at the library and flipping through old fashioned brand treatments and motifs. With “Ballyhoo� meaning the spiel of the barker, it seemed a perfect fit for a brand name. Browsing through books like The Night Circus, by Erin Morganson, and the historical photography book, Circus In America, Ballyhoo Restaurant was create to be based off of old fashioned sideshow acts. (Minus the animals!)

Photo of Barker from 1962 Circus in CA. Circus In America

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Ballyhoo

Mood Board

MOOD BOARD Inspiration was drawn from traditional circus posters with typographical elements as a key motif. Illustrative elements were also researched for inspiration for the identities whimsical and adventurous feel.


Ballyhoo

Mood Board

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Ballyhoo

Type Inspiration

TYPE INSPIRATION When it came to the troubling concept of hierarchy, I looked to traditional circus posters and the clever ways type was organized within individual boxes. It was important to look for strong contrast with uppercase and lowercase treatments, as well as introduce color differences for clearer reading.

jaw dropping

you have

& most

NEVER

DELICIOUS

ANYTHING

SUPERB TASTED

CUISINE

LIKE IT


Ballyhoo

ballyhoo

Brand Identity

research

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Ballyhoo

Brand Identity

one little logo’s

A

T N U E R V E D THROUGH THE

&

DEVELOPMENTS LOGO DEVELOPMENT


Ballyhoo

W

ith inspiration pulled from the Barker’s role in the circus, simple sketches turned into more detailed drawings to create the identity’s logo. The brand has a lighthearted feel that I wanted to reflect in its logo that provokes the joy front he circus. Mixing both the idea of food and circus together, the final logo created a sense of whimsical adventure with traditional food in mind.

Circus Crowd 1962 Circus in CA. Circus In America

Logo Development

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Ballyhoo

Logo Development

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ba 20

19 step r ht up! ig

BALLYHOO

bally h

o o 17

93

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a

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l ly ho


Ballyhoo

y l h l oo a b Step right up

Original sketch for the final idea. Barker was atop pedestal with a fork in one hand and a speaker in the other. The awkwardness in the left hand prompted a switch from two holding objects to just one; the fork.

Logo Development

LY H O O L A B THE GREATEST MEAL ON EARTH

The second variation showed slightly cleaner lines and one large fork in the hand to signify the barkers cane. The left hand however remained still quite awkwardly place.

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Ballyhoo

Brand Identity

final logo (full version)

THE

G R E AT E S T M E AL O N E A RT H

final responsive logo


Ballyhoo

FINAL LOGO The final variation added a bow-tie, and a curly mustache, to resemble the typeface used. Stippling in the pants simplified by removing extra lines. Finally, the band on the waist and the hat solidified, for cleaner design. The responsive version of the Ballyhoo Logo uses mainly the hand drawn decorative type in black, curved on a path and placed within a hand drawn stippled banner. This was used mainly for the website as the homepage screen in the navigation bar. It was also used on the popcorn to-go bag in white.

Final Logo

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Ballyhoo

Brand Identity

background accents

C= 28 M= 92 Y= 82 K= 29

text color

R= 35 G= 31 B= 32

paper

COLORS SYSTEM

C= 0 M= 0 Y= 6 K= 0

color used for

KNOCKED OUT

&MOSTLY

BACKGROUND

TREATMENTS


Ballyhoo

Type System

TYPE SYSTEM

LA DEC

Bodoni Oldstyle Book Dish Name 10pt

Hand Drawn Text Headers and Banners

bodoni small caps

BASKERVILLE REGULAR

Bodoni Oldstyle

Sub Headers

Dish descriptions

Dish prices

TYPE ELEMENTS Multiple type faces were used to recreate the traditional design of circus posters. This was used by setting type within a grid, fitting variations. The wide variety of font faces added a challenging yet dynamic hierarchy that was pleasing to read in large scale presentations.

ZEBRAWOOD STD FILL

ALGERIA REGULAR ABRIL FATFACE REGULAR

DIN CONDENSED BOLD

LA DECO KLAN

TRIPLEX COND. REGULAR BASKERVILLE BOLD

Youngblood Regular

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Ballyhoo Illustration

ILLUSTRATION STYLE Illustrations were based off of a simple stippling style, hand-drawn then scanned into the computer to be edited. Using the image trace tool, the original image was edited to give them a cleaner look. Illustrations were used throughout the identity to provoke a traditional style. Characters were based off of traditional circus acts. These were used for the beer labels as the Bearded Lady, Strong Man, and Fire Breather.

original sketch

Pure Black R=0 C=0 M=0 G=0 B=0 Y=0 K=100 Ballyhoo Wheat Ochre C=20 M=34 Y=95 K=1

R=208 G=163 B=52

image traced and colored


Ballyhoo

original sketch

Brand Identity

image traced and colored (treated on red background)

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Ballyhoo

Banners & Motifs

BANNER TREATMENTS Some banners were treated similarly to the illustrations. The hand drawn stippled versions were used mainly for big header in the menu cover and content. The knocked out banners were used for section headers, such as the three-course meal options.

big headers

sub headers


Ballyhoo

Brand Identity

MOTIFS

all events served with side salad or shoestring fries

Star motifs used for menu embellishments and around multiple banners.

Small embellishments were used as small accents for a whimsical feel.

Hand-drawn motifs were used to resemble old-fashioned posters.

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Ballyhoo

Brand Identity

WEBSITE AND MOBILE When creating the desktop and mobile applications, the most difficult challenged proved to be legibility. It is important to consider how print and web differ in style with respect to typographical and illustrative elements. The desktop then to mobile also proved continuous challenges with necessary changes in type and color.


Ballyhoo

ballyhoo

Desktop & Mobile

desktop/mobile

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25


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Ballyhoo

Brand Identity

when it all came

T H E E G R O in T

HARMONY COLLATERAL


Ballyhoo Collateral

COLLATERAL

T

he inspiration for the collateral came from traditional circus motifs. The menu itself was based posters with large type treatments. The beer carrier was designed to look like a traditional circus carriage typically used for traveling acts. The beer labels were each based off of circus sideshow acts. The Bearded Lady as Shaggy Betty, the Strong Man as Burly Henry, and the Fire Breather as Spicy Susan. The carry out bag was designed to resemble popcorn bags with its own typographic style as well.

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Brand Identity

research


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Brand Identity

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Ballyhoo Collateral

Beer carrier, menu, popcorn take-out bag


Ballyhoo Collateral

Beer carrier close-up with three beer flavors

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Ballyhoo Environmental

ENVIRONMENTAL

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allyhoo restaurant offers a unique experience of a classy circus show with traditional dishes in a fine dining setting. The warm feeling of adventure and fried food lures you in from the outside chic appearance. Dimly lit interiors emphasize the circus’ whimsical mystery, leaving you craving for a surprise.


Ballyhoo

Brand Identity

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Ballyhoo

Brand Identity


Ballyhoo

Brand Identity

thank you for

P I N P G O P in

E N O E M CO OME ALL! C

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Ballyhoo Brand Manual  

Restaurant Identity Manual by Willow Tierno. Student at Tyler School of Art in the Graphic & Interactive Design Program. Art Direction by: P...

Ballyhoo Brand Manual  

Restaurant Identity Manual by Willow Tierno. Student at Tyler School of Art in the Graphic & Interactive Design Program. Art Direction by: P...