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Retail & Restaurant

knows retail. Before founding Willoughby Design, Ann Willoughby was a fashion illustrator for Macy’s. Beginning with that early passion, retail has always been part of our DNA. We design signature brand experiences that touch the heart and the intellect — from the story and design that attract the shopper to the bag that brings it all home. By creating meaningful emotional connections at every point of contact, we generate potent new ideas for brands that people love.

Willoughby Design Barn, our creative retreat located in Platte County, Missouri.

Willoughby is recognized by industry peers as one of the leading global design firms.

Established in 1978, Willoughby is a full-service brand strategy and design firm with a passion for creating branded experiences for women. As a woman-owned firm, we know this audience well.

We transform consumer-facing brands through vision, naming, identity, packaging, communications and environmental design. With clients ranging from small entrepreneurial companies to global leaders, we have deep experience collaborating with in-house teams to refresh, invigorate and manage brands.

We designed the Dictionary of Brand from A to Z. Following are some of the great brands on our client list and a snapshot of our work. For our full portfolio, please visit




How do you inspire an

emotional connection with a nichĂŠ brand? Peruvian Connection

How do you design a

retail boutique concept

that fuses Asian influences with Western style?


Après Peau

How do you design a signature boutique experience for a world–renowned dermatologist that captures her flair for

clean, modern style?

How do you re–energize a

luxury jewelry retailer

and build upon its time–honored traditions?



provocative, yet wholesome retail experience that How do you build a

is embraced by teens and is mom–approved?



How do you create new demand with a

younger audience,

for a tried–and–true denim brand, while building upon its rich history?

Lee Dungarees

Park Place

How do you design a brand experience that

creates excitement before construction and drives traffic after grand opening?

Park Place

How do you turn a kitschy concept into a

Cirque d’Alex

big idea?

Cirque d’Alex

fresh, made-to-order brand story for a fast窶田asual concept?

How do you tell a

Noodles and Company

How do you inspire people to treat their furry friends with

nutritious and whimsical doggie delights? Three Dog Bakery

Einstein Bros. Bagels

How do you turn a complex menu and beloved cow into an authentic, playful

new brand DNA? Sheridan’s

How do you take ordinary ingredients,

biking, pizza and wine, and create an extraordinary experience?

SPIN! Spin!



Willoughby Design headquarters, located in Kansas City, Missouri.

A N N W I L L O U G H B Y | president and chief creative officer

Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. With a passion for great design, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.

M E G A N S T E P H E N S | principal

Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and brand voice for more than 14 years at Willoughby.

Z A C K S H U B K A G E L | principal

Zack, bringing over twelve years of design experience, specializes in the creation of innovative, branded experiences that engage audiences at every touchpoint. Zack is also a champion for sustainability and responsible design choices.

I N T R I G U E D ? W E H O P E S O.

Co n t act info @willo u g h byd e s ig n .co m 602 We s t p o r t Ro ad Kan s as City, M O 6 4111 816.5 61.4189

est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord

Retail & Restaurant by Willoughby Design  

Willoughby knows retail. Before foundingWilloughby Design, Ann Willoughby was a fashion illustrator for Macy’s. Beginning with that early pa...

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