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OM


 
 
 
 
 



 
 
 
 
 



OM



 
 
 
 
 Fact Sheet

Biography

Local Press Release

National Press Release

30-Second Broadcast Release

60-Second Broadcast Release

Position Paper

Pitch Letter
 
 
 
 
 
 
 



Jan.
4,
2009
 
 
 FACT
SHEET
–
AUBURN
CELEBRATES
OLD
MAIN’S
FIRST
LINE
OF
PRODUCTS
 
 Who
 
 Old
Main
Clothiers

 Founded
by
Bobby
James
Haisten
and
Rob
Silverii
 
 What
 
 A
banquet
to
celebrate
Old
Main
Clothiers
and
the
unveiling
of
its
first
line
of
 products
 
 Where
 
 The
celebration
will
be
held
at
the
Pebble
Hill
house
at
101
Debardeleben
St.
 
 When
 
 The
banquet
will
begin
at
6
p.m.
on
Thursday,
Jan.
15
 
 Why
 
 To
celebrate
Old
Main
Clothiers
and
its
first
line
of
products

 
 Benefits
 
 The
evening
will
include
a
three‐course
meal
and
complimentary
drinks.

 
 Quote

 
 Haisten:
“Rob
and
I
are
proud
of
what
we
have
come
up
with
and
we
hope
that
those
 who
attend
will
leave
just
excited
as
we
are
about
the
future
of
Old
Main
Clothiers.”
 
 Background
on
Old
Main
Clothiers
 
 Based
in
Auburn,
Ala.,
Old
Main
Clothiers
is
a
small
clothing
company
aimed
at
 capturing
the
southern,
casual
and
refined
feels
that
were
once
so
prevalent
in
 southern
towns.


 
 INFORMATION
CONTACT
 
 Jordan
Woo,
head
of
marketing
and
public
relations
 (205)
837‐4011



208 E. Samford Ave. Auburn Al 36830


Contact: Jordan Woo Cell Phone: 205-837-4011 E-mail: woowill@auburn.edu

For Immediate Release

OLD MAIN FOUNDER REACHES TO THE PAST FOR COMMUNITY OUTREACH As a young man, Bobby Haisten was fascinated with the rich history that the south had to offer. He took a special interest in farming and agriculture since his family had owned and operated farms for more than 100 years. It wasn’t the actual crop production itself that interested Haisten; it was the role a farmer played in small, southern communities. “Back in those days famers served as leaders of the community,” said Haisten. They were the caretakers and made sure that the town was in good shape. They were the ones who were feeding the people and giving to the community.” These are the principles and ideas that drive the Old Main Clothiers mission. Haisten has taken these classic notions of community responsibility and support and created a modern-day plan for the city of Auburn. Haisten was born and raised in Prattville, Ala. He is a student at Auburn University currently earning a degree in building science studies. He and his wife Emily Haisten live on Samford Avenue where the Old Main Clothiers office is currently located.

-more-


P.2 Old Main Founder

While Old Main Clothiers has become his main focus, Haisten has already given much of his time to Auburn University and the city itself. He serves as the vice president of the Plainsman and holds chair as a board member of the Auburn Preservation League. Haisten believes that Old Main Clothiers will be a much greater challenge in community outreach when compared to his previous work. Those who know him best belief in him and the success of the project. Bobby Dees, president of the Auburn Preservation League, has worked with Haisten over the last three years. “I can’t tell you how excited I am about Bobby’s new business,” said Dees. “He loves this town so much, and it is great to see young people like him playing such a crucial role in community development and outreach.” The success of Haisten’s latest project has yet to be seen, but those know him best believe in his efforts. Old Main Clothiers will be hosting a banquet to celebrate its first line of clothing at the Pebble Hill house in Auburn. The banquet begins at 6 p.m.

-end



 
 



208 E. Samford Ave. Auburn Al 36830



 
 Contact: Jordan Woo Cell Phone: 205-837-4011 E-mail: woowill@auburn.edu

For Immediate Release

OLD MAIN CLOTHIERS AUBURN, Ala. (Dec. 3) – Old Main Clothiers is gearing up to unveil its first line of clothing products to the public. A special banquet will be held at the Pebble Hill house in Auburn and will begin at 6 p.m. on Thursday, Jan. 15. The founders of Old Main Clothiers, Bobby James Hasiten and Rob Silverii, will be hosting the special event. Both are Auburn students earning degrees in building science. The banquet will consist of a meet and greet with the founders followed by dinner. Haisten and Silverii will then be presenting the first line of products while explaining their passion for the project and their vision for the future. The purpose of the event is to not only show off a new line of clothing, but to gain the support of the community that has inspired its creation. Old Main Clothiers was crafted with spirit of the city in mind, past and present. Haisten and Silverii will be explaining the significance of the company name

-more-


P.2 Old Main Clothiers as well as the importance of local businesses and what they can do for the community. Haisten is an active member of the Auburn Preservation League and has been committed to preserving the historical sites of Auburn for over three years. His work with the city has inspired those around him and ultimately fueled the birth of Old Main Clothiers. “Old Main was inspired by the city’s rich, southern history,” said Haisten. “There was a time here in the city where men and women could enjoy their work and look after their neighbor. It was a time when quality clothing was produced and priced for the people. It was a time when the city bought local, and the community thrived because of it.” The banquet is being sponsored by “Garden and Gun,” a southern-lifestyle magazine, and Good People Brewery of Birmingham, Ala. The Auburn Preservation League has donated the facility for the banquet. Old Main Clothiers is a unique business whose products are crafted with the local community in mind. While striving to provide quality clothing at a reasonable price, Old Main wants to preserve the heritage of the city and promote the healthy growth of small community. In times of need, we must look to our community and neighbors as those before us have done for so long.



 


-end-


208 E. Samford Ave. Auburn Al 36830



 
 Contact: Jordan Woo Cell Phone: 205-837-4011 E-mail: woowill@auburn.edu

For Immediate Release

OLD MAIN CLOTHIERS AUBURN, Ala. (Dec. 2) – For the past two months, Old Main Clothiers has been drawing statewide attention in Alabama. The small business built on community and tradition is presenting its first line of products to the public and has the south talking. Founders Bobby Haisten and Rob Silverii created Old Main Clothiers in order to help the town of Auburn through historic preservation and community outreach. Its home office is in a small residential house in the middle of Auburn. Through sales and fundraising, Old Main hopes to stimulate the small community as hard times continue to plague small towns everywhere. The recent economic struggles of our country have hurt the small, local businesses the most. Old Main hopes to provide its own type of bailout during these hard times. “All you hear about on the news these days is economic troubles and bailouts,” said Silverii. “Our local, small businesses will be receiving no such thing and we have decided to do something about it.” Old Main Clothiers calls on the classic traditions of southern culture to be its

-more-


P.2 Old Main Clothiers

guide. They believe that a local business should not only serve as retail space, but a caretaker for the community. All profits excluding operational costs will be invested in numerous community projects. Old Main will work with Auburn’s citizens and government to create the most beneficial programs. For more information on Old Main Clothiers and its mission, visit OldMainClothiers.com. Old Main Clothiers is a unique business created with the local community in mind. While striving to provide quality clothing and a reasonable price, Old Main wants to preserve the heritage and promote the healthy growth of small community. In times of need, we must look to our community and neighbors as those before us have done for so long. Americans everywhere must work together in order to prosper and grow as a community.

-end-


 
 
 
 



Old
Main
Clothing
 Woo
 
 
 
 
 



 
 



 
 



 
 



 
 



 
 



 
 


:30
 8
lines
 Kill
Date
11/25/08


Old
Main
Clothing
has
begun
production
of
its
first
line
of
products.


Founders
Bobby
James
Haisten
[Hay‐Steen]
and
Rob
Sivlerii
announced


earlier
this
morning
that
an
official
logo
has
been
chosen.



The
first
products
offered
by
Old
Main
will
be
solid
color
hats
with
the


company’s
logo.

The
hats
are
made
of
one
hundred
percent
cotton.

They
will
be
 fully
adjustable.


Co‐founder
Haisten
is
excited
to
have
a
finalized
logo.

He
says
it
allows
Old


Main
to
finally
begin
its
long
awaited
production
of
quality
apparel
merchandise.


(end)



 
 



Old
Main
Clothing
 Woo
 
 
 
 
 



 
 



 
 



 
 



 
 



 
 



 
 


:30
 15
lines
 Kill
Date
11/25/08



 Old
Main
Clothing
has
begun
production
of
its
first
line
of
products.
 


Founders
Bobby
James
Haisten
[Hay‐Steen]
and
Rob
Sivlerii
announced


earlier
this
morning
that
an
official
logo
has
been
chosen.


The
logo
depicts
the
famous
tree
located
on
Toomer’s
Corner
on
the
edge
of


campus.


The
first
products
offered
by
Old
Main
will
be
solid
color
hats
with
the


company’s
logo.

The
hats
are
made
of
one
hundred
percent
cotton.

They
will
be
 fully
adjustable.


Co‐founder
Haisten
is
excited
to
have
a
finalized
logo.

He
says
it
allows
Old


Main
to
finally
begin
its
long
awaited
production
of
quality
apparel
merchandise.


The
company
plans
on
producing
more
clothing
sometime
next
year.



(more)



Old
Main
Clothing
 2‐2‐2
 
 



 They
hope
to
offer
polo
shirts
and
t‐shirts
sometime
in
the
first
quarter
of
the


year.
 Its
founders
are
viewing
the
delay
in
production
as
a
positive.

They
believe
 that
the
longer
it
takes
to
make
a
decision,
the
more
positive
the
outcome.
 


Look
for
Old
Main
hats
this
December
and
shirts
early
next
year.


(end)



 
 
 
 
 
 



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Press Kit project from pr writing class

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