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ROB @WILLINGTON

Tuesday, June 7, 2011


SIMPLE. BELIEVE IT/ SUBSTANCE

START/END

EMOTIONAL.

Tuesday, June 7, 2011

STORY

MEMORABLE.


= ? BRAND IS DEFINED BY ALL RELATED STORIES

Tuesday, June 7, 2011


WHAT YOU SAY ABOUT YOU (BUILD FIRST)

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

WHAT YOU SAY ABOUT YOUR OPPONENT

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


Tuesday, June 7, 2011

WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUR OPPONENT

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


THE PEOPLE

HEALTH CARE TAKE OVER

ESTABLISHMENT POLITICAL MACHINE INCREASE DEBT

GET THINGS DONE IN DC CONTINUE KENNEDY LEGACY

Tuesday, June 7, 2011


STEADY LEADERSHIP IN TIMES OF CHANGE

CORPORATE GREED SUPPORT WEALTHY IRAQ = WRONG

Tuesday, June 7, 2011

WAR HERO AMERICA DESERVES BETTER


CHANGE WE CAN BELIEVE IN

HIGH TAXES MORE SPENDING WEAK FOREIGN POLICY FLUFF/CELEBRITY BILL AYERS Tuesday, June 7, 2011

GEORGE BUSH WALL STREET 4 MORE YEARS

COUNTRY FIRST LEADER LOWER TAXES STRONG F. POLICY MAVERICK


Tuesday, June 7, 2011


WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

USE OTHER PEOPLE’S STORIES

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


THE ONE

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

USE OTHER PEOPLE’S STORIES

WHAT YOUR OPPONENT WILL SAY ABOUT HIMSELF


WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUR OPPONENT

PUTTING THE VOTERS FIRST

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


BAGS, DRINKS, TV PUTTING THE FLYERS FIRST

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


SCOTT TURF BUILDER HONEST GREEN REAL GRASS SEED

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

Tuesday, June 7, 2011

20 POUND SEED = 10 POUNDS SEED & 10 POUNDS OF FILLER

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


Tuesday, June 7, 2011

PENNINGTON

NO FILLER EXCLUSIVE COATING MORE ADVANCED HOLDS WATER 4X LONGER

GROUND UP PAPER CAN’T HOLD H2O INFERIOR TECH

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF


Tuesday, June 7, 2011


WHAT YOU SAY ABOUT YOU

WHAT YOUR OPPONENT WILL SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUR OPPONENT

WHAT YOUR OPPONENT WILL SAY ABOUT HERSELF

FRAME YOUR CAMPAIGN Tuesday, June 7, 2011


DEEP HISTORY PLATO

ALLEGORY OF THE CAVE

Tuesday, June 7, 2011

BIBLE

CHILD

BOOK OF JOB

RIGHT NOW


ROB @WILLINGTON

THANK YOU Tuesday, June 7, 2011


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