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Mock Up 1 POSITIVES Firstly, I think that the use of colour worked well for this initial mock up design. All the colours work and complement each other, so it makes the magazine aesthetically pleasing overall. Also the contrast with the text colour to the background is effective. You can clearly see the text against the background. I used the ‘Agency FB’ type font for the front cover mock up, and I think it represents the multi genre effect I was going for. My magazine is a general, all genre magazine therefore I had to implement a type font that would accommodate that. I didn’t want it to convey one specific genre or one specific meaning, for example my initial idea for my masthead was ‘Uprise’ but changed it due to its connotations. It had to be a neutral effect, but still also look professional for the magazine. One main issue for me was how I was going to present my masthead, I want it to be more obvious and bold than the other text. However I don’t want it to be portrayed so it takes all of the attention for the magazine, or it doesn’t follow the format of the text layout. In this mock up example, I decided to use the same type font (Agency FB) for the masthead and cover lines. I think this is effective because it gives the magazine a professional look to it, and doesn’t make the masthead convey anything else. Although I still wanted it to stand out from the cover lines, which led me to experiment with the colour and contrast. Ultimately in the end, I changed the gradient of the typography. This gave the masthead a modern exhibition to it, which I thought had the aesthetics I wanted but also helped to relate more to my target audience (16-25) Finally, I wanted to include a buzz on my front cover. Although, I wanted to portray it in a visually interesting way. I experimented with shapes and typography to see if I could make the buzz stand out from the rest of the magazine, as they need to be eye-catching upon first glance. In the end I decided to select a corner of the magazine and distort the shape of it, so I ended up with a curved shape on the corner. I then made the colour of the shape darker than the background to make it stand out, also using lowercase letters and the colour yellow reinforced the eye-catching appeal.


NEGATIVES One thing that is wrong with this I feel is how I have presented my text layout. It isn’t a finished front cover by any notion, but from looking at the parts of mock up I have included it makes me think of how I want my magazine to look. All of the negative space I have used is on one side of the front cover, I take it that there would have been cover lines on that side if it was a finished. But it gives me the indication that when planning for my final construction for my real magazine, I need to think about spacing and layout. As I don’t want any negative space that will distract the attention of the audience. Also, I need to think more about colour schemes and how to make colours stand out amongst background colours. I like the colours I have used for the front cover, but it conveys quite a dull tone. Although they work well to complement each other, there wasn’t a distinct colour that caught the eye of the audience. So this is something that I will have to consider for the next mock up I have. Finally, I think that I need to rethink the masthead portrayal. I like how the masthead matches the remainder of the front cover text, but it isn’t big for size so it doesn’t stand out above the cover lines much. Furthermore, the placement of the masthead is something that needs integral detail. The masthead is the main element a reader will look at first for a magazine, and the masthead represents the magazine. I think that altering the size and placement will help to signify the integrity of the masthead on the front cover. I want a reader to look at this front cover and see the masthead first, and then from that they are able to determine the genre of the magazine.


Mock up 2 POSITIVES First of all, for this mock up I wanted to focus on colour the most. As I feel that colour is very important to represent genre, and it is used to signify important parts of the magazine that you want the reader to notice. From this I chose to use colours that completely opposed the background colour, instead of complementing it as I did previously. I opted for a dark red colour against the light blue, white and black background for the masthead. This worked well in terms of the eye-catching appeal; it stands out a lot better than the masthead did previously. However this mock up was a test for colour, I still need to work on the type font for the magazine. I wanted to experiment with how to portray important information more significantly than the other information. For example, the artist name being represented more boldly than the cover line to follow as this is the selling point for that specific article. I decided to make these elements the same colour as the masthead; this makes it stand out against the background as well as the masthead does. Furthermore it makes the cover lines demand attention from the audience. The colour I chose to convey this worked well, it stood out against the backgrounds of the image. Also, despite being a shade of red the colour is easy to read especially against the background. Another positive was the layout I experimented with. I like how the cover lines were at the bottom of the page, and they went up on the sides from there. I think that it gives the magazine a professional look. Furthermore I think that the overall layout for the front cover was good. The masthead this time was more central to the page, and I enlarged it to make it stand out more. I like the positioning of the barcode and buzz also. I didn’t take much consideration as to where to put the barcode on the last mock up. For this design I wanted to experiment with how I could make the barcode more suited, to the layout and format of the front cover. I think that how it is positioned central to the page works well, as the negative space to the side of it doesn’t distract the audience from the more integral aspects. For the buzz, I want to have it positioned next to the masthead. I decided to go for three circles that overlapped each other. I thought that this exhibited a sense of playfulness to the magazine, which I thought was a good feature to have. I placed it so a small part of it was in front


of the masthead, this I thought worked effectively. Because it gave the buzz a sense of urgency to it, and made it bold and stand out to the audience. Another element which I was pleased with was the buzz used. For this mock up I wanted to see how if I could present the buzz so it was bold, but not too outrageous that it took all the attention away from the rest of the magazine. In the end I decided to experiment with the gradient and transparency of the colour. This in turn gave an almost water like appearance to the shapes, which I thought conveyed tranquillity. Furthermore, it also was effective because it didn’t exhibit a high level of attraction. Overall I think that all the aspects I talked about worked together to create a good idea for how I want to present my magazine. Taking more consideration to the areas that need work on, to fully suit the style of my magazine. But main elements such as colour and layout, I feel that I already have a good idea of what works well for front covers.

NEGATIVES One negative on the mock up is the saturation of the image. I love how it turned out in terms of aesthetics, although the orange and yellow of the face could use alteration. I feel that the colours combined create a very effective eye-catching appeal. However the effect is so high in contrast against the other colours that it takes all of the attention of the reader. Which is good because main images need to be engaging to the audience, but in this case I feel the saturation and boldness of the combined colours distract the audience from the remainder of the front cover. I could experiment with other colour groups, to see which colours also stand out. Or perhaps keep the same type of image, and this time think about the other colours I have used for the cover lines, etc. This then might distribute some of the attention the image obtains to the other text used. I need to think more about type font for my final music magazine. I think that the main type font I have used works well for the cover lines, but to have it the same for the masthead doesn’t look professional in my opinion. Furthermore I like that I used lowercase text for the buzz, as it eases the boldness of it. But I think the overall appearance is unprofessional, and it isn’t something I would want on my magazine. I want to have a unique type font for my masthead, as this is the main element that my audience will look at and recognise.


Mock up analysis  

Critical analysis of mock ups