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There's no doubt about what how crucial the knowledge of SEO can be to a website. If you want to bring your website out of obscurity, then most of the effort should be on trying to link on the first pages of Google and Bing, for relevant search terms. Hiring an SEO expert to optimize your website can work for you, but that may be a costly commitment. That's where a good SEO training course would come in. but how do you select the best? It's hard to imagine any marketing department that has little to zero SEO skills. Companies are therefore getting their staff trained - with an overwhelming number of SEO training programs to choose from. Selecting a quality SEO training course may therefore not be a straightforward process, but it only becomes easier when you know exactly what you are looking for. If you want to become a full time SEO expert, then you'll need an in-depth course. You'll need to spend more time and even attend top seminars to keep up with the best in the industry. Obviously, that is more of a full-time commitment. However, if your chief goal (or your company's) is to get your website ranked favorably on search engines, then you do not have to be a SEO guru. What you need are the practical skills that you can apply immediately to you website. That means the best SEO training course should equip you with all the basic techniques plus all the secrets that would come in handy. In essence, the program should take a practical approach in at least the following areas: 1. Keyword Research - An effective SEO campaign can only take off properly with an understanding of the keywords that are specific to your industry. A good course should provide access to or point you to the tools and resources needed to perform keyword research. 2. On-page Optimization - Get to learn the best practices for optimizing the visibility of content within your website, including using a proper internal linking mechanism, adding meta tags and keywords, having a sitemap etc. 3. Link Building - A good SEO training course does not teach black-hat SEO methods like obtaining links from link farms. You should be taught on the best 'legal' practices for obtaining quality backlinks to your website - this takes time and effort. Backlinks are probably the most important factor in getting ranked highly, so this part of the course must me extensive. 4. Social Media Optimization - the best SEO course offers additional training on ways to improve your social media presence as this factor has a significant bearing on website rankings. Social


sharing buttons, profiles on Facebook, Twitter, YouTube, Google +, etc., and a regularly updated blog could prove the difference between the rankings of two websites. There are a myriad other SEO techniques to achieve first-page ranking on Google, but the above four form the core. Many free 'learn-SEO-quickly' courses are available online but the mostly teach the basics. And since achieving top rankings is a process that takes time and effort, only the best SEO training course can guide you teach you the core plus everything else you need to know to achieve top search engine rankings.

If you're looking for a very good SEO Course, visit SEO Training Course.

Article Source: http://EzineArticles.com/?expert=Chris_M_Green

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Selecting the Best Curation Course and SEO Training