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Client Project

Harvest Urban Market Rebranding

Deliverables L ogo Style guide Stationary system Under construction window graphics/teaser campaign Final window signage and street banners Shopping bags Uniforms Seasonal signage In-store signage Advertising William Salit Design 4612 18th Street San Francisco, CA 94114 V 415-558-9215 F 415-558-9024 E wm@wmsalitdesign.com

wmsalitdesign.com


Harvest Urban Market, an established Castro neighborhood favorite, requires rebranding as they grow into their second location in SOMA.

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Original logo reflects Harvest’s health-food store origins

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


The new SOMA space

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Logo exploration

Harvest Urban Market

Harvest Urban Market

(ARVEST HARVEST URBAN MARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


The Logo

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Logo variations

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Business cards 'ILLES$ESAULNIERS 'ENERAL-ANAGER GILLES HARVESTURBANCOM 3/-!

TH3TREET 3AN&RANCISCO #! V F

$ARREN!UBIN 0RODUCE-ANAGER DARREN HARVESTURBANCOM

$ARREN!UBIN 0RODUCE-ANAGER DARREN HARVESTURBANCOM

3/-!

TH3TREET 3AN&RANCISCO #! V F

TH3TREET 3AN&RANCISCO #! V F

#!342/

-ARKET3TREET 3AN&RANCISCO #! V F

3/-!

#!342/

-ARKET3TREET 3AN&RANCISCO #! V F

#!342/

WWWHARVESTURBANCOM

*OHN3ARMIENTO 3TORE-ANAGER JOHN HARVESTURBANCOM

-ARKET3TREET 3AN&RANCISCO #! V F

WWWHARVESTURBANCOM

WWWHARVESTURBANCOM

!NDREA-ANGAN &OOD-ANAGER ANDREA HARVESTURBANCOM

INFO

HARVESTURBANCOM

3/-!

3/-!

3/-!

TH3TREET 3AN&RANCISCO #! V F

TH3TREET 3AN&RANCISCO #! V F

TH3TREET 3AN&RANCISCO #! V F

#!342/

#!342/

#!342/

-ARKET3TREET 3AN&RANCISCO #! V F

-ARKET3TREET 3AN&RANCISCO #! V F

-ARKET3TREET 3AN&RANCISCO #! V F

WWWHARVESTURBANCOM

WWWHARVESTURBANCOM

WWWHARVESTURBANCOM

!NDREA-ANGAN &OOD-ANAGER ANDREA HARVESTURBANCOM

INFO

HARVESTURBANCOM 3/-!

3/-!

TH3TREET 3AN&RANCISCO #! V F

TH3TREET 3AN&RANCISCO #! 4612 18th Street San Francisco, V CA 94114 F v 415 558-9215

Case Study: Harvest Urban Market

William Salit Design

F 415 558-9024 #!342/ C l i e n t E wm@wmsalitdesign.com -ARKET3TREET P r o j ec t W wmsalitdesign.com 3AN&RANCISCO #! V F

Harvest Urban Market Rebranding

#!342/

-ARKET3TREET 3AN&RANCISCO #! V F


Letterhead and envelopes

TH3TREET 3AN&RANCISCO #!

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TH3TREET 3AN&RANCISCO #! V F 4 5 6 % * 0

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4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

#!342/

-ARKET3TREET 3AN&RANCISCO #! V F

WWWHARVESTURBANCOM

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Teaser construction signage

your urban market coming soon

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Teaser construction signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage: films

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage: banners

HARVESTURBANMARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

HARVESTURBANMARKET

HARVESTURBANMARKET

Case Study: Harvest Urban Market

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Harvest Urban 4 B O  'S BMarket ODJTDP $ "

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Rebranding ,

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C l i e n t P r o j ec t

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Final window signage: banners

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Shopping bags

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Uniform

&2/.4 hHvISvTALL PRINTSWHITE VERYSOLIDCOVERAGE #ENTEREDASSHOWN ARROWSDONOTPRINT

"!#+ TESTISvWIDE PRINTSBLACK #ENTEREDANDPOSITIONEDAS SHOWN

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Uniform

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


In-store signage

SANDWICHES MADETOORDER

;BREAD=

;MEAT=

;EXTRAS=

ALLCHEESESADD AVOCADOADD ALLMEATSADD

WHEAT POTATOROSEMARY RYE FOCCACIA ROLL

;CHEESE=

SWISS CHEDDAR BRIE FRESHMOZZARELLA

;VEGETARIAN=

MARINATEDTOFU HUMMUS SOYRIBS EGGSALAD

TURKEY TUNASALAD CHICKENSALAD HAM ROASTBEEF SALAMI PROSCIUTTO MORTADELLA

;CHOICEOF=

GARLICAIOLIVEGAN LETTUCE TOMATO REDONION DIJON HONEYMUSTARD AVOCADO

;PANINIS= ROASTEDREDBELL PEPPER GOATCHEESE WBASILPESTO HAM CHEESE TOMATO PROSCIUTTO FRESH MOZZARELLA ARUGULA SUNDRIEDTOMATOPESTO TURKEY SWISSCHEESE ARUGULAWGARLICAIOLI

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Holiday/spring banners

FRESH

FESTIVE

COOKIN

HOLIDAYS HOLIDAYS HOLIDAYS

CATERED

READY

HOLIDAYS HOLIDAYS

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

COOKED READYTOGO Case GOODEATS Study: Harvest FEAST GOODTOGO

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Urban Market


Advertising

7(%2%3/-! 3(/03&/2 !&5,,"!3+%4

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Advertising FRESH ORGANIC PRODUCE CAFĂ? BAKED GOODS 4HENEIGHBORHOODMARKET PREPARED MEALS YOUVEBEENWAITINGFOR . % 7 3 / - ! , / # !4 ) / . ˆ / 0 % . 4 ( ) 3 * 5 ,9 7ECANTWAITTO SEEYOUINOUR NEW3/-!STORE

FRESHORGANICPRODUCE CAFĂ? BAKEDGOODS PREPAREDMEALS

"RINGTHISCARDAND HAVEA &2%%CUPOF HOUSECOFFEEONUS

#!342/

-ARKET3TREET 3AN&RANCISCO 3/-!

TH3TREET 3AN&RANCISCO #!342/

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-ARKET3TREET 3AN&RANCISCO HARVESTURBANCOM

TH3TREET 3AN&RANCISCO HARVESTURBANCOM

HARVESTURBANCOM 4 5 6 % * 0  UI 4USFFU 4 B O ' S B O D J T D P $ "     

8 * - - * " .  4 " - * 5  % & 4 * ( /

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William Salit Design

+0# /6.#&3

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$ 0 / 5" $ 5

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7&34*0/ 4612 18th Street   1" ( &     1S P N P  D B S E San Francisco, CA 94114

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Portfolio: Harvest Market  

Case study on redesign of identity for grocery chain in San Francisco by William Salit Design

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