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Innovation Through Education

In association with the AIA National Convention and Expo June 18 - 23, 2013

2013 AIA CES PROVIDER CONFERENCE

Wednesday, June 19, 2013 Denver, Colorado UCAT

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aia.org/education


AGENDA

Welcome and Keynote TIME

ROOM

SESSION

TITLE

8:00 8:15 am

RM 102

8:15 8:30 am

RM 102

CESOPLN

Opening Plenary Session

8:30 9:30 am

RM 102

CESKYNT

Keynote: Innovation through Education

Gathering and Breakfast

Forums and Discussion TIME

ROOM

SESSION

TITLE

9:45 10:45 am

RM 103

CESFRM01

Forum: AIA Repositioning

9:45 10:45 am

RM 105

CESFRM02

Forum: Cultivating Your CES Program

9:45 10:45 am

RM 107

CESFRM03

Forum: Prerequisite Training

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AGENDA*

Morning Sessions TIME

ROOM

SESSION

TITLE

11:00 12:00 pm

RM 103

CES101

Crash Course for New Providers

11:00 12:00 pm

RM 105

CES201

In the Mind of the Reviewer

11:00 12:00 pm

RM 107

CES301

Effective Education for Emerging Professionals and Beyond

Afternoon Sessions TIME

ROOM

SESSION

TITLE

1:15 2:15 pm

RM 103

CES102

Advancing Quality Education

1:15 2:15 pm

RM 105

CES202

Social Media: Learning and Outreach

1:15 2:15 pm

RM 107

CES302

Designing an Exceptional CES Presentation

*Lunch will be served from 12:00pm - 1:00pm in RM 102

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AGENDA

Afternoon Sessions [cont’d] TIME

ROOM

SESSION

TITLE

2:30 3:30 pm

RM 103

CES103

Learning the System: Discovery Training

2:30 3:30 pm

RM 105

CES203

Effective Marketing Strategies

2:30 3:30 pm

RM 107

CES303

Connecting with AIA Members

Closing Remarks and Reception TIME

ROOM

SESSION

TITLE

3:45 4:15 pm

RM 102

CESCPLN

Closing Plenary Session

4:30 6:30 pm

RM 108/110

CES Provider Reception

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SPEAKERS

Keynote Rena Klein, FAIA Rena M. Klein, FAIA is Executive Editor of the 15th edition of the AIA’s The Architect’s Handbook of Professional Practice (Wiley, 2013) and the author of The Architect’s Guide to Small Firm Management (Wiley, 2010). With 20 years experience as a small firm owner, Rena regularly presents workshops and seminars on small firm practice at AIA Conventions and to various AIA Knowledge Communities and components. She has taught professional practice at the University of Washington and at Washington State University, and is a past-President of AIA Seattle. Rena is currently the Editorial Director of aecKnowledge and a member of the Advisory Group of the AIA Practice Management Knowledge Community, both providers in the AIA CES system. As Principal of RM Klein Consulting, a management consulting firm based in Seattle, Rena provides a variety of services to owners of small design firms, including management coaching, business planning and retreat facilitation. For more information see: http://rmklein.com/

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Forum Leaders Bruce Hamilton, AIA, NCARB, Chairman 2013 AIA Education Committee Bruce is a registered architect, licensed in 15 states with thirty-six years of experience in all phases of architecture. He is the principal of a firm located in New Hampshire that specializes in Architecture, Interior Design, Land Planning and 3-D Visualization. He received two degree from the Rensselaer Polytechnic Institute, School of Architecture and received an AIA Foundation Scholastic Award in 1975. As the leader of the AIANH Education Committee, he has been instrumental in cultivating and developing as well as instructing the various Learning by Design programs that it conducts in schools around the state. He is on the Advisory Council of the Keene State College architecture program, working closely with the architecture department to help enrich their program. He also regularly attends student design reviews and has worked with the staff to develop a graduate course for teachers who are interested in integrating architecture and design-based projects into their classroom. Bruce is past president of the AIANH Chapter and received the 2011 Outstanding Service Award for his contributions over many years.

Bill Seider, FAIA Bill practices in Eugene, OR at PIVOT Architecture, a 28 person firm that he leads with five other partners. He currently serves as a Region Director from the AIA Northwest and Pacific Region, and is a member of the AIA National Board. Bill is well into his second decade as a member of the national AIA Education Committee, and was the committee chair in 2010. In this capacity, and through his active participation on the NCARB Continuing Education Committee, Bill brings a unique perspective to the history, regulation and quality standards of the AIA Continuing Education Program.

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SPEAKERS

Forum Leaders John Lape, AIA, FCSI, CCS, CSC John is an architect licensed in 10 western states and owns a small architectural practice based in Portland, Oregon. He has been involved with CES since the pilot program in 1995 and is the point of contact for 3 providers including one component. John was 2012 Chair of the National AIA Education Committee.

Alla Orlova, MA, Director, CES Alla is responsible for the overall management of continuing education and professional learning. Alla serves as the key organizational and AIA policy advisor on mandatory continuing education issues within the AIA national component, working with state and local components, as well as other associations, and state licensing boards on continuing professional education. Alla explores emerging trends in continuing education content delivery including web-based models and distance learning. She also oversees program quality, development, and administration of the AIA Member records and CES Provider services. In addition, she manages the work of the continuing education team.

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Sara Kay, Hon. AIA Sara Kay, Hon. AIA, of Lincoln, Nebraska, is currently serving her 12th year as Executive Director of The American Institute of Architects, Nebraska Chapter. Additionally, she has been appointed to a second term on the AIA National Continuing Education Committee. Kay is a recipient of an AIA National Service Award and CACE Presidential Citation Award for her leadership with AIA CES Discovery. Kay was also elected to two terms as a vice president of the Council of Architectural Component Executives (CACE). Kay has served on the Nebraska Society of Association Executives Board of Directors, including President. Currently she is Treasurer of the Architectural Foundation of Nebraska. Prior to her current position with AIA Nebraska, she worked at the Nebraska Legislature and in the area of government affairs and also association management. A North Platte, Nebraska native, Kay, is a graduate of Stephens College, Columbia, MO.

Will Murillo, Assoc. AIA, Manager, CES Provider Training Will is the Manager of CES Provider Training for the CES Provider Program. He is a graduate of Syracuse University and holds an architecture degree from the School of Architecture. He collaborates with providers to offer high quality training related to the AIA’s policies, software, and best practices on subjects like course development and marketing. In addition, Will maintains the overall design and management of the CES provider training programs. This includes developing an annual training plan/curriculum, training content, helping to publicize and market training, and ensuring the effectiveness of training offered by and for providers. He believes development and continued success as a provider will be a priority and a mutual benefit that will allow the AIA and its providers to uphold a higher level of education and training.

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SPEAKERS

Participant Biographies Carolyn Snowbarger, Managing Director, PD+R Carolyn directs programs, services, and strategies that facilitate the lifelong learning for current and prospective AIA members including continuing education, scholarships, Discovery transcript service, and online learning. She also works closely with the AIA’s Education Committee. Prior to joining the AIA, Carolyn served as the director of the U.S. Department of Education’s Teacher-to-Teacher Initiative, a nationwide program of educator training and resources. She has significant experience in innovative programs, project management, and evaluation. Carolyn also has overseen awards programs, research initiatives, and managed a large corps of volunteers. Previously she worked for the Olathe (Kans.) School District as a classroom teacher and professional development provider for educators. She holds a master’s degree in education from the University of Kansas and is a National Board Certified Teacher.

Emily Grandstaff-Rice, AIA Emily Grandstaff-Rice is an associate at Cambridge Seven Associates, Inc. (C7A) and adjunct faculty at the Boston Architectural College (BAC). She has shown exceptional leadership and commitment through her work at C7A in projects such as the Health and Social Sciences Building at UMass Lowell, Boston Children's Museum, Liberty Hotel, and Discovery Place World Alive Exhibit. Her passion for education is demonstrated through her teaching at the BAC and Harvard Extension School, volunteer work with children, activities with the AIA Young Architects Forum, service on the AIA Continuing Education Quality Assurance Panel, and Boston Society of Architects Board of Directors. A graduate of Rensselaer Polytechnic Institute and Harvard University, Emily was the recipient of the 2008 AIA Young Architects Award. She is currently serving as the Vice-President/President-elect 2013 for the BSA. AIA CES

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Virginia Marquardt, AIA Virginia is a graduate of Louisiana Tech University with a Bachelor of Architecture (cum laude). She is a senior associate at DLR Group’s Santa Monica California office with 15 years of experience leading education, justice, and municipality. Since joining DLR Group, Virginia has been a model in her commitment to the growth of the next generation of architects. She has been designated as a future leader in the firm and her natural abilities have led to her involvement with intern development, launching the firm’s Intern Development Program (IDP). Marquardt has held leadership positions at the local level as AIA-Phoenix Metro’s Associate Director, Emerging Professional Director, YAF Committee Chair, Director, Secretary and Treasurer. At the regional level, she was AIA-Western Mountain Region’s Young Architect Regional Director from August 2007 through 2011. Currently, she is serving as the 2012-2013 Community Advisor for AIA National YAF Advisory Committee and sitting on the AIA's Education Committee since 2010. Virginia is the recipient of AIA-National’s Young Architect Award (2013), AIA-Arizona’s Young Architects Citation Award (2009), and AIA-Western Mountain Regions’ Jason Pettigrew Associate AIA Memorial Leadership Scholarship (2006).

Aaron Neumann, Manager, CES Data Reporting and Compliance Aaron is responsible for assisting AIA members, AIA providers, AIA Components, architecture firms, and other design professionals on issues related to identifying and delivering transcript services, professional continuing education programs, and professional development services. In addition to management of the continuing education member educational requirements and opportunities and CES audits, Aaron is responsible for the development and maintenance of CES provider data and CES marketing.

Jean Feroldi, Assoc. AIA, Manager, CES Communications and Review In this position, Jean is responsible for reviewing the content of AIA CES course submissions to ensure educational and subject matter quality for approval of AIA CES Continuing Education hours. Jean also serves as the communications representative for the AIA CES team and manages content on the Education page of the AIA website. In addition, Jean serves as editor of the Provider Connection newsletter and maintains the AIA CES Facebook and Twitter accounts.

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SPEAKERS

Participant Biographies Royce Brown, Assoc. AIA, Manager, CES Programs As Manager of CES Programs, Royce is responsible for performing quality control review of course submissions for compliance with CES Policies and Procedures. Royce has an architecture degree and several years of experience in the field, having worked in a variety of architecture and engineering firms from his hometown of New York City through Maryland and Washington DC. Prior to joining the CES Team, Royce worked as a Specialist on the Emerging Professionals Team assisting on several projects and guiding AIA members and interns along their path to licensure. Ramiro Sol贸rzano, Assoc. AIA, Manager, CES Provider Audits As the Manager for Provider Audits, Ramiro strives to maintain the quality of Continuing Education for AIA members, working with CES Providers to ensure they continue to make significant contributions to the Continuing Education System. Ramiro is responsible for ensuring that Provider delivered education supports practice needs of members and requirements for AIA membership and states licensure. Ramiro is the initial point of contact for CES Provider audits, managing and analyzing the CES Provider audit workflow to ensure standards and policies are satisfactorily upheld.

Katherine Gupman, Manager, CES Technology Katherine manages efforts to improve and maintain the CES Discovery system for members, components and CES Providers. Attendance reporting to CES Discovery via bulk uploads, direct reporting and Electronic Attendance Forms is also a focus of her work. Katherine manages the AIA Virtual Convention efforts, including recording and delivery sessions online, attendance reporting and troubleshooting credit and technical difficulties. AIA CES

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SESSIONS

Program Descriptions CESKYNT Keynote: Innovation through Education 8:30 am – 9:30 am Rena Klein, FAIA Recommended for All CES Providers and AIA Members Planning for the future and expanding the definition of learning has an obvious potential and value not only for AIA members and architects but for CES Providers as well. The way in which architects interface with professional development and continuing education must mirror and supplement their professional lives. Emerging technological advances have transformed how we work, learn, and communicate for decades and by recognizing and embracing this societal truth we are truly committing to a pledge of value and Quality Education. Professionals in the field of architecture are abstracting and conceptualizing ideas faster than ever before, resonating with the rapidity of the information age/knowledge economy. The future of education relies on mending the apathy in learning by infusing agency into the way architects educate themselves. The careful crafting and commitment to innovation through education will resonate with and inform how the firms and practices of the future approach the education of their employees. The AIA, and its providers, are now primed to contribute to that eventual and inevitable dialogue. Rena believes strongly that continuous learning will be more and more important as a differentiator for firms and for individual architects – “We are in a "learn or die" moment in our profession, and it is really true that the work of CE providers is important.”

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CESFRM01 Forum: AIA Repositioning 9:45 am – 10:45 am Bill Seider, FAIA, Bruce Hamilton, AIA Recommended for All CES Providers and AIA Members Learn about one of the most important initiatives the AIA will undertake in the next several years. Architects are at threshold that demands increased awareness of their place in society and the way they present themselves to the world. Despite media predictions of a dire future, the Bureau of Labor Statistics projects architect employment growth of 23.1 percent between 2010 and 2020. How will the AIA of 2020 remain relevant to these emerging professionals or to the world in general? This initiative is not about a logo or a general marketing/branding campaign – it is a movement for change. The goal is to determine how the Institute should reposition architecture, architects, and how to reflect current client and public perceptions. Join us and find out how CES Providers are a crucial part of this pivotal initiative.

CESFRM02 Forum: Cultivating Your CES Program 9:45 am – 10:45 am John Lape, AIA, Alla Orlova, MA Recommended for All CES Providers who seek to expand their program Join us for this forum and learn how to tap into the potential of your continuing education business. Share best practices as part of an open dialogue and strategy session. We will provide you with a few techniques as well as practical and immediately applicable ideas for your business or program. Sound off on the improvements you would like to see from the CES program.

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CESFRM03 Forum: Prerequisite Training 9:45 am – 10:45 am Sara Kay, Hon. AIA, William Murillo, Assoc. AIA Recommended for All CES Providers This forum will address the ongoing development of Prerequisite Training for All CES Providers. Learn about the latest resources available at your disposal and the requirements for completing your training. CES believes it is vital to not only offer the best resources for your businesses and educational programs but to work with you from the very beginning and ensure that there is proper footing before you proceed into the design community as educators. The confusion and headaches over learning objectives, curriculum development, identifying educational trends, and basic technological idiosyncrasies must be addressed through required training. Identify how our training program will offer you the tools you need to submit content for review with confidence. Consider how training can help you make a true connection with architects through education and contribute to the longevity of your program.

CES101 Crash Course for New Providers 11:00 am – 12:00 pm William Murillo, Assoc. AIA Recommended for All New CES Providers The purpose of this segment is to cover the essentials of being an AIA CES Provider. We will provide background information on the CES Provider Program and offer an overview of policies, procedures, and exclusive resources for CES Providers. We will also cover basic steps that will help you get started on your work in developing and submitting courses as well as marketing your content and succeeding in your role as a provider. _Identify basic steps to initiate and take advantage of your role as an AIA CES Provider. _Understand the processes needed to submit courses, attendance, and complete other provider related functions in the CES Discovery System. _Outline the best approaches and practices for developing, marketing and teaching your courses. _Review online and in-person resources available to help you, as a CES Provider, fulfill duties associated with the program.

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CES201 In the Mind of the Reviewer 11:00 am – 12:00 pm Royce Brown, Assoc. AIA Recommended for All CES Providers Participants will receive practical instructions on how to build courses for approval in CES Discovery. Gain an in depth look through the eyes and mind of “The Reviewer.” At the end of this presentation participants will confidently be able to ensure their courses are a hallmark of excellent professional development. Whether you’re awaiting approval for LU or LU/HSW, this presentation will equip you with a solid foundation for quality course submission. _Participants will cover the basic of registering courses and sessions through CES Discovery. _Participants will examine the difference between General Learning Units and HSW. _Identify what courses approve and those that require more information. _Confidently registered courses into CES Discovery with all required content.

CES301 Effective Education for Emerging Professionals and Beyond 11:00 am – 12:00 pm Virginia Marquardt, AIA, Emily Grandstaff-Rice, AIA Recommended for All CES Providers who seek to refresh their course content Engaging emerging professionals with high quality continuing education develops their expertise as architects while improving their connection and involvement within the profession. This session will explore the young architect demographic including snapshots of who they are, what they are interested in, their preferred learning styles, and how they learn best. Using the findings from three recent research studies, specific strategies will be identified that support deep and sustained learning experiences for all architects—including the young and not-so-young. This session will target trends and movements that are driving the delivery and perception of continuing education in the information age to help CES Providers best leverage quality education to create a long lasting connection with architects of all levels.

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_Build awareness of the emerging professional demographic and their specific interests in developing their professional careers. _Discover the value of engaging emerging professionals in the continuing education setting. _Identify emerging trends in continuing education pedagogy and delivery. _Define the unique learning styles of architects and explore how specific presentation strategies can enhance their learning experience.

CES102 Advancing Quality Education 1:15 pm – 2:15 pm Carolyn Snowbarger, Ramiro Solórzano, Assoc. AIA Recommended for All New/Current CES Providers This segment will cover updates to CES Policy including a new subscription structure for 2014 as well curriculum design updates. Learn how CES policies support new curriculum styles and delivery methods such as video and podcast education. We will also discuss our new 3 year records policy, the purpose of the Quality Assurance template, and the value of a voluntary review. In addition, providers will be offered a preview of the CES Reviewer Program. _Participants will define the AIA CES Audit Process. _Learn to familiarize with Policies, Procedures, and Ethics and how to reference them. _Use the CES Voluntary Constructive Review Process to ensure quality education. _Build awareness and responsibility towards quality education through best practices and the all new AIA CES Course Reviewer Program.

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CES202 Social Media: Learning and Outreach 1:15 pm – 2:15 pm Jean Feroldi, Assoc. AIA Recommended for All CES Providers seeking to expand their program This segment will cover an expanded guide for the usage of social media in provider programming. Learn how to leverage social media platforms for outreach and for engaging potential architect learners throughout the presentation cycle of your educational offerings. We will also cover the integration of social tools into your presentation arsenal and business models. A multitude of connections are made every day worldwide – become a part of the conversation by not only learning how to utilize tools like Facebook or twitter, but also going beyond social networking resources to understand the true meaning of communication and outreach. _Define social media and demonstrate its broader influence and purpose through examples and best practices. _Recognize the potential of social media as a learning tool to connect with course participants and share content in a meaningful and relevant way. _Utilize social media as a communication tool to broaden your audience and market new and existing courses – the benefits of being a “networked trainer.” _Identify successful social media tips and practices to strengthen your presence and interactions.

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CES302 Designing an Exceptional CES Presentation 1:15 pm – 2:15 pm William Murillo, Assoc. AIA Recommended for All CES Providers who seek to refresh their course content This segment will cover the essentials of constructing an AIA CES approved course as well as determining how to develop next level content to effectively engage architects. We will address how architects conceptualize and abstract ideas, as well as the importance of design thinking on quality education. Delve into new forms of curriculum and instruction and how to leverage these methods for your business. Identify fundamental concepts in instructional design and how to use these ideas to improve quality and receptiveness of your course content. _Learn how to form a solid, clear course description and learning objectives that can be used as a blueprint for your presentation. _Develop strategies to produce a more engaging and exceptional course. _Identify opportunities to engage your audiences in hands-on, interactive exercises. _Distinguish resources and new learning formats to help you in your presentation.

CES103 Learning the System: Discovery Training 2:30 pm – 3:30 pm Katherine Gupman Recommended for All New/Current CES Providers This segment will provide you with both an introduction and updates on the AIA CES Discovery System. We will cover the most up to date FAQs, benefits, new policy and procedure changes, and links to online tutorials and other resources. This session will also cover the basic skills you need to submit courses, attendance, run reports, and understand the recent updates to the CES Discovery System. _Outline steps for submitting a course in the CES Discovery system. _Recognize recent and impending improvements to CES Discovery system. _Understand how to submit course attendance in the CES Discovery system. _Assess steps necessary to run reports in the CES Discovery system. AIA CES

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CES203 Effective Marketing Strategies 2:30 pm – 3:30 pm Aaron Neumann Recommended for All CES Providers seeking to expand their program This session will cover basic marketing strategies for educational programs and introduce marketing tactics through case studies of current providers. It will also cover more advanced marketing concepts like the use of social media platforms, new curriculum development, and emerging educational trends. Join us and learn how to expand your program through business development strategies that will help you build a stronger foundation based on quality education as your very own unique product. _Discover practical marketing tips that you can apply to your continuing education business today. _Analyze essential data about member needs and demands. _Define vital knowledge about the interconnections between education and marketing, and how to leverage them in ways unique to your company and education. _Optimize continuing education course offerings by understanding important deadlines for members.

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CES303 Connecting with AIA Members 2:30 pm – 3:30 pm Alla Orlova, MA Recommended for All CES Providers interested in increasing their business and visibility within the architectural community. In this segment, participants will have access to the results of the 2013 AIA CES Member Needs Assessment. Identify what “visionary” learners in architecture consider important areas of focus. Participants will also asses member feedback on the ubiquity of technology and how advancements play a role in the practice of the modern day architect. Analyze the current data on member expectations for education and ensure that your program upholds the demand for quality education. Participants will also learn the importance of establishing relationships with local AIA components for access to the local member base and support towards building long term connections with the architectural community. _Analyze essential data from the 2013 AIA CES Member Needs Assessment. _Identify industry standards for technology, innovation, and quality education. _Discover the expectations for quality education within the architectural community. _Learn how to partner with AIA components and build long lasting connections with AIA members.

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Questions about the AIA National Convention? Send an E-mail to AIA Information Central, infocentral@aia.org; call 800-242-3837 option 2

Questions about the CES Provider Conference? Send an E-mail to William Murillo, williammurillo@aia.org; call 202-626-7530


CES Provider Conference Guide  

Join us in Denver, Colorado for the 2013 CES Provider Conference in association with the Annual AIA National Convention! Meet with your CES...

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