ART portfolio 2012-2013 Artist Info
William Moore wears hats as an illustrator, graphic designer, concept artist, and digital painter. Endlessly attempting to integrate the different ďŹ elds, he sees himself on the ďŹ ne line between the ďŹ ne arts world and the digital art world. Coming from a Fine Arts concentration and moving towards a graphic design concentration at University of Nevada, Las Vegas, he takes his training and utilizes it to compose pieces with current technology. The only thing he loves more than his craft are epic mech and spaceship wars in distant galaxies. And maybe a double shot espresso.
cell (702) 372.0180 email firstname.lastname@example.org
Studies in Blue
Time MGMT. 6-8 Graphic Design 10-12 User Interface 15-16 Glidden Mobile App. Redesign
Glidden Website Redesign
graphic designer + illustrator
[e] email@example.com [a] 7232 Scenic Desert Ct., Las Vegas, NV 89131 [p] 702. 372. 0180 [fb] http://www.facebook.com/William.Moore.Art [be] http://www.behance.net/little-e Featured inside Inside Shock Magazine issue 6 2013 6th place in National Student Advertising Competition Nationals 1st place in National Student Advertising Competition District 15 Experienced in working individually or with a team Can work with minimal supervision Can handle multiple projects Motion Graphics Identity and Branding Print and Editorial Design Traditional Illustration Digital Illustration
Ps Ai Ae Id PC MAC 2013, Exhibitor, Stan Lee’s Comikaze Expo, Los Angeles, California 2013 seasonal hire, Graphic Designer, T-Shirt Diner Designing point of sale t-shirts for customers on a rolling basis. T-shirt printing (dye and vinyl) and machine operation. Services in Adobe Photoshop and Illustrator. 2011-present, Freelance Graphic Designer & Illustrator Designing logos and merchandise and illustrating commissioned work 2010-2011, Store Clerk, Rebelbooks Experience with the public and customer service 2007-2008, Computer Lab Assistant, CSN Identifying and troubleshooting general computer problems and assisting students with computer problems 2011-2013 B.A. (incomplete) Dean’s List, UNLV, Graphic Design 2008-2010 B.A. cum laude, Dean’s List, UNLV, Philosophy Available upon request
illustration Most illustrative work is produced in either Adobe Photoshop or Adobe Illustrator with a traditional hand sketch serving as a preliminary study. Digital works tend to resemble traditional oil paintings and focus on realistic representation.
Illustration | 2
not wall-e Detail Shots
Illustration | 3
studies in blue
Illustration | 4
time mgmt. To obtain an impression of my work ﬂow and time management for completed pieces, the following work shown serves as a foundation for what will become full ﬂedged illustrations. These include: a sketched line art, a value study, a color study, and a rendered color study.
value studies appx. time 30 min - 1 1/2 hours For the importance of maximizing time management value studies are taken to a level of ﬁnish to execute enough study in a short amount of time.
Time MGMT. | 6
Step 1: Line art Step 2: Highlights and Shadows Step 3: Color Study Step 4: Added Background and Texture Step 1: 10 minutes Step 2: +5 minutes Step 3: +20 minutes Step 4: +25 minutes Total: 1 hour
Time MGMT. | 7
Time MGMT. | 8
graphic design Most graphic design work is produced in Adobe Illustrator, Adobe InDesign, or, when required, Adobe AfterEffects. Concept sketches drive the projects with special focus given to the designs’ overall effective communication. As with most other designers, function dictates the form of the work shown.
branding: sushi restaurant The following project illustrates a full branding for a ﬁctional sushi restaurant, Nodokana. The creative brief states: “Nodokana serves to be an upper class elegant night time sushi bar offering only the best fresh meals from world renowned sushi chefs.” Taking its cue from sushi bars such as Sushi Nobu New York and Sushi Roku the overall design guiding the branding was minimalism and class. Required for a full branding are as follows: (1) logo elements, (2) menu, (3) promotional material, e.g., ﬂyers, (4) business cards, (5) product design, and (6) way-ﬁnding.
Nodokana logo elements sampling Signature
Standard Logo 4x
6x Signature Dominant
4x .5x 18x
1x 4x Graphic DesignGraphic | 10 Design | 11
Nodokana Menu Images are not displayed to scale. Menu speciﬁcations are as follows: In-between the Front Cover and the ﬁrst interior page, allow for a blank 100% K page for printing. Acceptable means of prints are as follows: 1) Printed on 100lb. matte Saddle Stitched 2) Printed on 80lb. matte Cardstock and inserted in a menu cover Never print the menu on glossy paper. The menu displayed represents the Standard menu. Full discretion is given to restaurant owner to produce Drink menu, Dessert menu, and To-go menu, provided that those menus are guided by the same design as the Standard menu. Pricing and entrees are subject to change.
Seafood Ramen Soup
Spicy Seafood Soup
King Crab Fried Rice
Steamed White Rice
Steamed Brown Rice
2 pcs 7pcs
Take Out Available www.nodokanasushi.com
†Served hot or cold
We reserve the right to refuse service For parties of 6 or more people a gratuity of 20% will be added to your bill
Toban - Yaki
Saikyo - Yaki*
Mixed Vegetable Tempura
Miso Eggplant Dengaku
Asain BBQ Short Ribs*
American Kobe Beef Skewers Robata-yaki*
Mushrooms in Citrus Ponzu
in Sweet Miso
wrapped in Asparagus w/ Soy Mirin Sauce
braised for 10 hours
Garlic and Black Pepper Sauce
Three year Award winning
*These items are served cooked-to-order, undercooked, raw, or may contained raw or undercooked ingredients. Consuming raw or uncooked meats, ﬁsh, shellﬁsh, and egg products may increase the risk of food borne illness. Young children, the elderly and individuals with certain health conditions may be at higher risk if these foods are consumed raw or undercooked.
Interior Page Examples
Graphic Design | 11
Nodokana exterior way finding Individually mounted LED Channel letters with a black face color and white return and trim color. Signature Detial | Scale: x=1”; y=1.7”
2’ - 9”
Tinted precast concrete base
LED single channel whiter bar 11’ - 6”
7’ - 7”
1’ - 6”
Front View SIGNATURE ELEVATION 2’-6”
Graphic Design | 12
user interface nsac 2013 The National Student Advertising Competition, NSAC, is a nation wide challenge in which students are presented with a case study, a set amount of money, and goal from a company. With this information they are to put forth a plan to better increase the sales for the company by creating both a plans book and giving a presentation at district and national levels. In 2013, Glidden Paint was the sponsor for the NSAC. In order to boost the sales for Glidden Paint, myself and class mates came up with the big idea that with Glidden Paint, you can “Be who you want to be by creating a place where you want to be.” My major contributions to the NSAC 2013 was designing the overall typographic layout to our plansbook, contributing and assisting with product mock-ups, contributing to the illustration of charts and graphs for the plans book, and effectively redesigning Glidden’s mobile application and website.
Glidden mobile application redesign Glidden currently has two mobile apps — one for professionals and one for consumers. We recommend a single application with the same design concept as the professional app. Consumers interact with the app by uploading a photo with a Glidden frame emphasizing “who” they want to be. Users upload this photo directly to their Facebook page, automatically tagging Glidden’s Facebook page in the post.
User Interface | 14
Glidden website redesign We recommend an update to the Glidden website with a user-friendly layout similar to the current site. With more prominent links to build social media presence, updates in color scheme and additional design components add more visual appeal. The newly renovated tabs highlight the campaign with links to Gliddenâ€™s corporate sponsorship and the mobile application.
User Interface | 15
cell (702) 372.0180 email firstname.lastname@example.org