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ART portfolio 2012-2013 Artist Info

William Moore wears hats as an illustrator, graphic designer, concept artist, and digital painter. Endlessly attempting to integrate the different ďŹ elds, he sees himself on the ďŹ ne line between the ďŹ ne arts world and the digital art world. Coming from a Fine Arts concentration and moving towards a graphic design concentration at University of Nevada, Las Vegas, he takes his training and utilizes it to compose pieces with current technology. The only thing he loves more than his craft are epic mech and spaceship wars in distant galaxies. And maybe a double shot espresso.

cell (702) 372.0180 email moorew1337@yahoo.com


RĂŠsumĂŠ Illustration

1 2-4

Portraiture Study

2

notWall-e

3

Studies in Blue

4

Time MGMT. 6-8 Graphic Design 10-12 User Interface 15-16 Glidden Mobile App. Redesign

15

Glidden Website Redesign

16


WILLIAM MOORE

graphic designer + illustrator

[e] moorew1337@yahoo.com [a] 7232 Scenic Desert Ct., Las Vegas, NV 89131 [p] 702. 372. 0180 [fb] http://www.facebook.com/William.Moore.Art [be] http://www.behance.net/little-e Featured inside Inside Shock Magazine issue 6 2013 6th place in National Student Advertising Competition Nationals 1st place in National Student Advertising Competition District 15 Experienced in working individually or with a team Can work with minimal supervision Can handle multiple projects Motion Graphics Identity and Branding Print and Editorial Design Traditional Illustration Digital Illustration

Ps Ai Ae Id PC MAC 2013, Exhibitor, Stan Lee’s Comikaze Expo, Los Angeles, California 2013 seasonal hire, Graphic Designer, T-Shirt Diner Designing point of sale t-shirts for customers on a rolling basis. T-shirt printing (dye and vinyl) and machine operation. Services in Adobe Photoshop and Illustrator. 2011-present, Freelance Graphic Designer & Illustrator Designing logos and merchandise and illustrating commissioned work 2010-2011, Store Clerk, Rebelbooks Experience with the public and customer service 2007-2008, Computer Lab Assistant, CSN Identifying and troubleshooting general computer problems and assisting students with computer problems 2011-2013 B.A. (incomplete) Dean’s List, UNLV, Graphic Design 2008-2010 B.A. cum laude, Dean’s List, UNLV, Philosophy Available upon request


illustration Most illustrative work is produced in either Adobe Photoshop or Adobe Illustrator with a traditional hand sketch serving as a preliminary study. Digital works tend to resemble traditional oil paintings and focus on realistic representation.

portraiture study

Detail Shots

Illustration | 2


not wall-e Detail Shots

Illustration | 3


studies in blue

Illustration | 4


time mgmt. To obtain an impression of my work flow and time management for completed pieces, the following work shown serves as a foundation for what will become full fledged illustrations. These include: a sketched line art, a value study, a color study, and a rendered color study.

value studies appx. time 30 min - 1 1/2 hours For the importance of maximizing time management value studies are taken to a level of finish to execute enough study in a short amount of time.

Time MGMT. | 6


Step 1: Line art Step 2: Highlights and Shadows Step 3: Color Study Step 4: Added Background and Texture Step 1: 10 minutes Step 2: +5 minutes Step 3: +20 minutes Step 4: +25 minutes Total: 1 hour

Time MGMT. | 7


Time MGMT. | 8


graphic design Most graphic design work is produced in Adobe Illustrator, Adobe InDesign, or, when required, Adobe AfterEffects. Concept sketches drive the projects with special focus given to the designs’ overall effective communication. As with most other designers, function dictates the form of the work shown.

branding: sushi restaurant The following project illustrates a full branding for a fictional sushi restaurant, Nodokana. The creative brief states: “Nodokana serves to be an upper class elegant night time sushi bar offering only the best fresh meals from world renowned sushi chefs.” Taking its cue from sushi bars such as Sushi Nobu New York and Sushi Roku the overall design guiding the branding was minimalism and class. Required for a full branding are as follows: (1) logo elements, (2) menu, (3) promotional material, e.g., flyers, (4) business cards, (5) product design, and (6) way-finding.

Nodokana logo elements sampling Signature

Symbol

26x

10x

Standard Logo 4x

18.5x

1x

6.5x

6x Signature Dominant

4x .5x 18x

1x 4x Graphic DesignGraphic | 10 Design | 11


Nodokana Menu Images are not displayed to scale. Menu specifications are as follows: In-between the Front Cover and the first interior page, allow for a blank 100% K page for printing. Acceptable means of prints are as follows: 1) Printed on 100lb. matte Saddle Stitched 2) Printed on 80lb. matte Cardstock and inserted in a menu cover Never print the menu on glossy paper. The menu displayed represents the Standard menu. Full discretion is given to restaurant owner to produce Drink menu, Dessert menu, and To-go menu, provided that those menus are guided by the same design as the Standard menu. Pricing and entrees are subject to change.

SOUPS

COLD APPETIZERS

1.

Miso Soup

5

16.

Edamane

4

2.

Cha Soba†

11

17.

Lettuce Wrap*

6

3.

Seafood Ramen Soup

14

18.

Fresh Oyster*

12

4.

Spicy Seafood Soup

12

19.

Calamari Tempura

15

5.

Akadashi Miso

45

6.

King Crab Fried Rice

12

7.

Steamed White Rice

3

8.

Steamed Brown Rice

4

NOODLES† 9.

Chicken Udon

15

10.

Tempura Udon

19

11.

Seafood Udon

17

12.

Inaniwa Udon

12

13.

Moroheiya Udon

12

14.

Yaki Udon

10

15.

Somen

13

Spicy

Front Cover

2 pcs 7pcs

HOT APPETIZERS

RICE

Take Out Available www.nodokanasushi.com

2 pcs

†Served hot or cold

We reserve the right to refuse service For parties of 6 or more people a gratuity of 20% will be added to your bill

20.

Toban - Yaki

13

21.

Saikyo - Yaki*

18

22.

Mixed Vegetable Tempura

12

23.

Miso Eggplant Dengaku

10

24.

*

Filet Mignon

17

25.

Kakuni

15

Asain BBQ Short Ribs*

22

27.

American Kobe Beef Skewers Robata-yaki*

18

28.

Premium Toban-yaki*

35

26.

Mushrooms in Citrus Ponzu

in Sweet Miso

wrapped in Asparagus w/ Soy Mirin Sauce

braised for 10 hours

Award winning

Garlic and Black Pepper Sauce

Three year Award winning

*These items are served cooked-to-order, undercooked, raw, or may contained raw or undercooked ingredients. Consuming raw or uncooked meats, fish, shellfish, and egg products may increase the risk of food borne illness. Young children, the elderly and individuals with certain health conditions may be at higher risk if these foods are consumed raw or undercooked.

Interior Page Examples

Graphic Design | 11


Nodokana exterior way finding Individually mounted LED Channel letters with a black face color and white return and trim color. Signature Detial | Scale: x=1”; y=1.7”

55y

12x

6y

6y

y

y

6y

y

6y

y

6y

y

6y

y

6y

y

6y

2’ - 9”

Tinted precast concrete base

LED single channel whiter bar 11’ - 6”

7’ - 7”

6”

Top View

1’ - 6”

3”

Front View SIGNATURE ELEVATION 2’-6”

Graphic Design | 12


user interface nsac 2013 The National Student Advertising Competition, NSAC, is a nation wide challenge in which students are presented with a case study, a set amount of money, and goal from a company. With this information they are to put forth a plan to better increase the sales for the company by creating both a plans book and giving a presentation at district and national levels. In 2013, Glidden Paint was the sponsor for the NSAC. In order to boost the sales for Glidden Paint, myself and class mates came up with the big idea that with Glidden Paint, you can “Be who you want to be by creating a place where you want to be.” My major contributions to the NSAC 2013 was designing the overall typographic layout to our plansbook, contributing and assisting with product mock-ups, contributing to the illustration of charts and graphs for the plans book, and effectively redesigning Glidden’s mobile application and website.

Glidden mobile application redesign Glidden currently has two mobile apps — one for professionals and one for consumers. We recommend a single application with the same design concept as the professional app. Consumers interact with the app by uploading a photo with a Glidden frame emphasizing “who” they want to be. Users upload this photo directly to their Facebook page, automatically tagging Glidden’s Facebook page in the post.

User Interface | 14


Glidden website redesign We recommend an update to the Glidden website with a user-friendly layout similar to the current site. With more prominent links to build social media presence, updates in color scheme and additional design components add more visual appeal. The newly renovated tabs highlight the campaign with links to Glidden’s corporate sponsorship and the mobile application.

User Interface | 15


cell (702) 372.0180 email moorew1337@yahoo.com

William Moore Portfolio  

William Moore Art Portfolio 2013 | Fine Art / Graphic Design / Digital Illustration