Making TV work for a charity Anna Ridout, Press Officer, Wo
rld Vision
A
not bring together entrepreneurs from the UK and the developing world? Around this time an e-mail popped into my inbox from a producer at independent production company Silver River with a very similar idea. There were wide eyes throughout World Vision when it was suggested we find a village where we work, where there was still a broad range of need, where a camera crew and team of millionaires could stay and where they could do something meaningful in three weeks. Any good development person knows that change takes time and there are no quick fixes to poverty.
photo © World Vision
t t he start of 2006 an international NGO teamed up with a UK production company to make a four-part series about the complexities of development. Millionaires’ Mission made it on to prime-time Channel 4. World Vision’s Anna Ridout explains how the seemingly impossible happened. The UK public, at the time, was glued to programmes such as The Apprentice and Dragons’ Den. We at World Vision regularly work with poor people in the developing world who face constant barriers to opportunity yet frequently break them down with lateral thinking and bold business. Why
Rudo explains the complexities of poverty to camera 26