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quitting companion


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Create an appcessory that improves the quitting experience for Tobacco users, who require a more supportive and structured alternative to aid in Addiction recovery, because existing offerings provide limited consideration for the habit and emotional effects that tobacco dependence generates

mission Statement

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e-Quit quitting companion is the electronic cigarette that finally gives control and support to tobacco users. Quitting is a personal and complex process that demands support and flexibility. the e-quit system considers the habit and emotional addiction that tobacco cigarettes creates and slowly guides the user to a healthier, happier and smokefree life.

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Summary


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2

3

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Bluetooth e-cigarette

Docking station

Protective case

Application 5


Aim over time

poor taste additive Increase 6

intentions

Nicotine decrease

frequency decrease


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1 Top

Battery

LED

Bluetooth

Connected via an anodised aluminum insert

Bottom

Canister

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2 part e-cigarette

Atomizer

PEAK FLOW METER

control Circuit board


textured Plastic Perforated aluminum tip

Simple

familiar

Detailed detailing

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2

10

home

charging

USB Connected

LED Notification

Docking function


3 Protection

Linking the system

post quit Token

casing function

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4

Connects plans Records analyses actions supports Benefits professionally links restricts Communicates

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App function


app functions 1

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app functions 2


app functions 3

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starting at

$119

nzd a small price to pay for a quit companion

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price point


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The Creative process

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Tobacco dependence disease “an addiction to tobacco products caused by the drug nicotine. Nicotine dependence means you can’t stop using the substance, even though it’s causing you harm.” mayo clinic

Definition

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5 million estimated smoking related deaths worldwide per year

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4,500-5,000 New Zealeander’s die each year from smoke related illness

40% Of all strokes in individuals under 65 are cause by smoking

80% Of cases of lung cancer are due to smoking

40% Of heart disease in those under 65 is caused by smoking

context

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what is an appcessory

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An appcessory is a smart connected device that works in conjunction wirelessly with a smart phone app to extend the functionality of the smartphone or use the smart phone as its main user interface

An Appcessory is:

Affordable

TECHNOLOGY EMBEDDED

SMARTPHONE LEVERAGED

Simple

what is an appcessory?

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The Quitting Smoker The target market are tobacco users who know and understand the benefit and need to quit but struggle to either begin quiting, follow through with the process or remain tobacco free after finally quiting, reverting back to old habits. With a vast amount of different quiting services and products available in todays market, it is valuable identifying why the process of reducing and eventually removing tobacco dependence from a smoker’s life is such a difficult task in today’s society. The process of removing tobacco dependence from a smokers life should be a individual, supportive and intuitive process that results in a clearer and more viable option for smokers to take back control in their lives.

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target


John Stevens Occupation Interests values Car Salesman

Sport, movies, automobiles

Loyalty, honesty, hard work

background John is long term ‘pack a day’ smoker and started in his late ‘teens’. Now in his early 30s, John is feeling the burden of his years of tobacco use. Once a very active young man, John finds his endurance lacking which limits his ability to take part in many physical activities which hurts him socially with his friends and family. Seen as a role model by his young seven year old boy, John feels as though he is letting his son down as he cannot fully partake in many of his son’s activities. He has minimized the areas he smokes due to second hand smoke but he wants to better his families environment. Professionally John becomes stressed, working on a largely commission based contract, he is under pressure to sell in order to provide for his family. Smoking is a relaxant, however, when meeting prospects he has noticed obvious reactions to his heavy smoke odor. Often to kind to comment, customers first impressions are poor and John’s boss has urged a change.

persona

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“I’d pinch my father’s cigarettes and smoke them under the caravan.” Dave Ure

“many a time I stood at the counter and thought: with $20 do I buy food to put on the table or do I buy smokes?” Maria Elisaia

“Moving to New Zealand from South Africa was stressful and smoking was yet again a coping mechanism.” tanya

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real life accounts from


What is the addiction? 1

nicotine

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habit

3

Emotions

Nicotine is one of many thousands of chemicals found within cigarettes

Routines, times and activities that have become associated with smoking

The attraction to smoking in response to a particular feeling

It is the physical attribute that creates addiction to smoking

The creation of cravings

Pleasure, comfort, tired, bored, relaxed and about any emotion can create the need

Other sources of nicotine can be found within patches, gum and lozenges

A mental and subconscious reaction to tasks that you believe need a cigarette

Cigarettes can be used as a cover for uncomfortable or nervous situations

understanding addiction

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1

2

3

4


do they deliver on addiction support?

1

Patches

2

gum

Supportive Not supportive

3

E-cigarettes

4

Lozenges

nicotine

nicotine

nicotine

nicotine

Habit

Habit

Habit

Habit

Emotion

Emotion

Emotion

Emotion

appcessory applicable

appcessory applicable

appcessory applicable

appcessory applicable

Quitting products

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supersmoker

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Bluetooth e-CigaretteS

smokio

smokio


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Bluetooth connected Changeable canisters Smart phone app Perceived analysis

Built in speakers Call Capabilities Bluetooth connected Changeable canisters

$143.50 Social

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$127.60 Technical

MArket gap

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The Issue Current market offerings are in the business of delivering attractive devices that ensure the customer continues to buy their product and most importantly... REMAINs SMOKING By providing interesting features such as music or phone call capabilities, current E-Cigarette manufacturers can manipulate users to believe that e-smoking is not only attractive but also perceived as an evaluator for smoking recovery.

Smoking needs a morally responsible e-cigarette

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problem analysis


Support programs are sometime overlooked Quitting smoking is generally a private process motivation and support is imperative to success many SMokers fail multiple times attempting to quitting E-cigarettes are too unfamiliar compared to regular cigarettes family, health and money are major influences to remove tobacco from a users life

insights

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The journey to a smokerfree life

3 1

triggers identify and implementing alternatives task to smoking related habits and emotions

Set a date when stress is at a minimum in life.

Planning

using products that deliver nicotine double the chances of quitting for good

Use products

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steps to quit

Reasons For money, health or family, understanding enablers is essential

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Avoid cravings: Delay, deep Breathe, Do something and drink water (4 d’s)

Stay quit

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The Smoking Eco-System

the packet Considered Underutalised

oppotunity

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Concept generation

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+

BT e-cigarette

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Insert Concept An inserted locater into a regular style cigarette packet. heightening and locating the cigarette to a central point that emphasises a powerful message as the final cigarette the user will consume. Ability for a designed form is limited due to the exterior casing comprising of traditional materials.

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insert


Hybrid Concept A modern interpretation of the cigarette packet. Experimenting with the form and again raising the importance of the product to the user. Following this design, I consider, Is this the best option moving forward. Perhaps an external system is excessive.

hybrid

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Simplifying design E-cigarette

+ Smart Phone

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re-focus

= Packet

Protective case & Housing


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2

3

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mk-1 The concept behind the e-Quit removable casing is to embrace multiple companion items that are evident within the smoking experience and bring them into a single, manageable unit. Previously e-cigarettes lack perceived quality with no centralised location or ‘home’, the e-Quit recovery e-cigarette utalises a removable docking case that finally provides such a function. The casing insures that the e-Quit is an essentially part of the quitting smokers lifestyle until the point of which they fully recover from tobacco dependence. The product also delivers the convenience of privacy as a user can simply disconnect the exterior casing and store during inappropriate situations such as meetings or perhaps family settings. End use is also important for the e-Quit appcessory where the years following quitting can be the most difficult. The casing provides in a practical sense for the smartphone as protection but it can act as friendly reminder to the user of the undertaken process and somewhat of a token for what has been achieved.

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review


mk-1

mk-2

Restrictive

ergonomic

anthropometrics

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Fit for purpose Incorporating a docking station within the exterior casing presented a challenge for both the form and ergonomics of the product system. By reducing the e-Quit from a well known king size form to the regular 84mm cigarette model, the entire feel and function of the product changes for the better. A lower profile and sleeker design essentially results in reduced impact for the functions of the smartphone and the eventual interaction with the e-Quit app

100mm King Size 44

scale

84mm regular Size


Or both? Human centered design embodies the method of designing with an emphasis for people rather than the product. Considering system ergonomics and human psychology, I considered the form design in relation to the needs and ability of the user.

10%

left

vs.

90%

right

Approximately 90% of the world’s population are right handed as we are a co-operative species. From a manufacturing stand point it would be uneconomical to provide two options for such an issue. Rear mounting the dock was a credible option but upon investigation, I confirmed that users desire and interact more positively towards a sleek but slightly wider object compared to a narrow and ‘fat’ design

top view - REAR mounted concept

Handedness

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Distant Similarities The aesthetic and feel for the e-Quit cigarette module plays the most crucial role in the genuine experience of the tobacco smoker. A particular aesthetic had to be established within the product that users could connect, engage and enjoy in the closest artificial representation to traditional tobacco cigarettes. It is a fine balance between desirable features and insuring that users don’t obsesses on the e-Quit as the device will eventually become redundant. Subtle blue elements pay tribute to the smokefree image that e-Quit possesses and the anodised ring is true to what would be the orange filter.

Simple

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Association

familiar

Detailed


mk-2

a four part system

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RENDERS


In-situ


50


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The e-Quit quitting companion is the next generation of quitting aid for tobacco users. The unique four part product system provides to the needs of the user both in their quest to beat their tobacco dependence but also in the practical sense. The second generation packet-case combination bred further unique market characteristics of the first devise that considers the entire smoking experience from the touch and feel of the cigarette to where it is stored. e-Quit is the answer for the morally correct e-cigarette with genuine intentions to actually aid in addiction recovery. The user is truly at the heart of the concept both in the users interface and products which correlates to the unique e-Quit product experience. Slim fitting and complementary of the aesthetic and functions of today’s smartphone, e-Quit is the companion item that can be there when you need and discrete when it is necessary. The proof of concept is true and opportunistic for today’s market. e-Quit takes the next step to provide for tobacco users like never before. The theory is set, understandable, justifiable and quantifiable, e-Quit can potentially revolutionise quitting aid products for the better.

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review


considering a diverse market

31.9m Sales

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multiple case options

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single modular case

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revert to external case

177.9m Sales

future development

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Images Used pg 02 http://theinspirationroom.com/daily/print/2009/4/adsef_ smoking_lungs.jpg Pg 22 a) http://aylinahmet.com/wp-content/uploads/2013/08/fitbitflex-jawbone-up-review-7.jpg b) http://www.skinnymom.com/wp-content/uploads/2014/02/ tinke-app.jpg c) http://www.blogcdn.com/www.engadget.com/media/2012/10/ lockitron-10-03-12-01.jpg D) http://www.mikematas.com/albums/Design/original/nest.jpg Pg 24 http://d1bghp9m77ju8l.cloudfront.net/wp-content/ uploads/2013/02/Time-to-Stop-Smoking-Image-4.jpg Pg 25 http://ak6.picdn.net/shutterstock/videos/6103508/preview/ stock-footage-young-businessman-talking-on-cellphone-andsmoking-cigarette-in-cafe.jpg pg 26 https://static-secure.guim.co.uk/sys-images/Guardian/ About/General/2010/7/27/1280247131464/Man-smokingcigarette-006.jpg Pg 28 a) http://2.bp.blogspot.com/-yaLiFCtf21g/Twxyxy3LQVI/ AAAAAAAAAYs/clzoy6gkGIM/s1600/nicotine_patch.jpg B) http://www.ericksontribune.com/sites/default/files/field/ image/nicotine-gum-768.jpg C) http://munfitnessblog.com/wp-content/uploads/2008/02/ electronic-cigarette-man-smoking.jpg Pg 32 http://wallpaper-million.com/Wallpapers/f/3D%20and%20 CG/A-pile-of-money-wallpaper_3084.jpg

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project review

The blentek assignment was an exciting and very beneficial industry project. Working with an industry leader was both a great motivator as well as an experience of what a real world brief may provide. With the pressure from our client in the early stages of the mission, this focused my learning and attention early which has resulted in a truly immerseful design experience personally and a product that reflect the users needs. The e-Quit concept is something I am proud to present, the research and considerations of an unfamiliar user group was an engaging experience that I would gladly undertake again. The most vital aspect of the concept is the user interface and unique experience that will potentially deliver an alternative aid in the lives of tobacco users who are attempting to beat their dependence. Many aspects which particularly include the casing mechanism could be refined but the aim and intentions of the e-Quit product are resolved and justifiable. I experienced an enhanced ability to remain interested and motivated towards a market that was completely unfamiliar and developing what is essentially a health product was self gratifying. Helping others to improve their lives is a great opportunity that is always worthwhile to explore.

will bamber


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quitting companion

wbd

e-Quit quitting companion  

My mission was to create an appcessory that improves the quitting experience for Tobacco users, who require a more supportive and structured...

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