When to start There is no question that engaging with your customers more often is a great thing to do and that using the mobile phone is a great way to do it. It is personal, cost effective and widely accepted. It improves customer service, loyalty, repeat sales and the bottom line. So, whether we call it mobile marketing or mobile engagement one thing is certain: every business should consider the mobile phone as an important part of their communication strategy in 2011 because the world is not going mobile... it's already gone.
James Robinson has spent 25 years in marketing consumer goods businesses in Europe, Asia, New Zealand and Australia. He is the founder of SMS Solutions Australia, one of the pioneer Mobile Engagement agencies in Australia, and is passionate about the benefits of using mobile for customer engagement and retention for businesses of all sizes. He is a regular presenter on the topic of Mobile Marketing. For more information about SMS Solutions Australia visit www.smssolutionsaustralia.com.au or call 03 92793986.
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