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One simple philosophy;

“A delicious cup of coffee, by simply adding water.” -Nescafé

Thursday 24th October 2013 BRIEF : Nescafé Alegria


Target Market & Distribution;

Thursday 24th October 2013 BRIEF : NescafĂŠ Alegria


Choice of typeface;

Montserrat:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz .,/’;\[]=-1234567890 !@£$%^&*()_+?><:”|{}

Thursday 24th October 2013 BRIEF : Nescafé Alegria


One simple philosophy;

Thursday 24th October 2013 BRIEF : NescafĂŠ Alegria


Point of sale products;

Thursday 24th October 2013 BRIEF : NescafĂŠ Alegria


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