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ome meet s irls g willa

willa magazine

3 Simple Steps to Your Best Skin ever

diy smoothies

Hi willagirls, I’m so excited to be sharing our 2nd issue of the willa® magazine. We’ve been getting such an amazing response about how much you love willa®. You’ve been sending us great skincare questions. So, in this issue, we answer some as well as share what girls like you told us they wanted from their natural skincare products. (Hint: You need to love the way they feel and love the results.) Keep the questions coming on as well as on twitter at mywilla and we’ll be sure to stay connected. In our latest quiz we also highlight more willagirls as well as feature Annie Leforge, a very cool girl we met on Instagram. She shares her willa-inspired photography. We plan to continue to spotlight the creative talents of other willagirls who are loving and sharing willa®. Oh, and I hope you love the photo shoots. We weren’t planning on rain for the NYC layout but I hope you agree it makes the images more dramatic. Thank you SO much for loving willa® and sharing with all your friends and please stay in touch!!

xo Willa

Photo Shoot Art Direction, Styling, Prop making, and Quiz questions / Francesca Harrell Photographer / Katie Murphy Creative Director / Amy John Thanks to Zara Terez for her awesome leggins & pouches, Annie Leforge for her creativity and Robyn Tamura for helping make this issue our best yet. Thanks to our models Anna, Mila, Brooke, Audrey, Catherine, Hannah, Lucy, Maddie, Zoe, Luwei, Julia & Willa

meet some willagirls Luwei What are you go

od at? Drawing Do you have a favorite flower ? Lilies and jasmine Scrambled or sunny side up ? Sunny side up How long does it for school? 40 take you to get ready minutes (I’m a bit of a zombie) Cheer or Dance

? Dance If you could liv e you live? Lond anywhere, where would on! What is your si gnature color? Any shade of blue How do you de -stress? Listen to music

What are you good at? Singin Popcorn or candy? Actually

g and Acting

I love Kettlecorn

Which emoji could you not live without? The Pig emoji

What skincare product do you use most? I love willa® Face the Day SPF 30 What is your morning skinca re routine? willa® Start Fresh Foaming Fac e Wash followed by willa® Face Friendly Clear Fac e Moisturizer and willa® Take Action Acne Spot Treatment Best Present Ever? My dog Daisy Do you have any nickname s? Lul (my friend Grace made that up) u and Seal How do you de-stress? Wa tching TV with my dog and taking a hot bubble bath



What are you go od at? Learning languages easi new ly What is your m or incare routine? Wash my face w ning sk 速 ith ing face wash th willa速 Start Fresh Foamen willa Face the Day SPF 30! Do you have a favorite flower ? The black hero tulip Scrambled or sunny side up ? Neither. Poached!


How long does it school? 15 min take you to get ready for utes, (I wear a un iform!) If you could liv e anywhere, w here would you live? Melbo urne, Australia What is your si gnature color? Light green How do you de -stress? Take deep breaths and try to focus on one thing od at? Singing What are you go n most? do you use ofte g ta sh ha t ha W #swaggie e the oduct do you us ce wash pr re ca in sk t Wha ing fa 速 art Fresh Foam most? willa St Patch dish Fish? Sour ee Sw or h tc Sour Pa ? Yes! my favorite flower ids a ve ha u yo o D a and I love orch mom, my grandm rambled nny side up? Sc su or ed bl m Scra y for you to get read ke ta it es do How long s max school? 15 min e? Dance Cheer or danc

follow other willagirls on Instagram share your favorite images or quotes with other willagirls by tagging #willagirl or #willagirls to your pictures




photograph this page with your own questions for your friends and then upload it to instagram as #willagirlquiz HERE’S A START WHAT ARE YOU GOOD AT? WHO DID YOU LAST TEXT? IF YOU COULD LIVE ANYWHERE IN THE WORLD WHERE WOULD YOU LIVE?..........................

Super Smoothies for Your Best Skin Ever! Smoothies are not only delicious, but they can do so much good for your body, too! (I don’t mean the ice cream kind but a mix of great ingredients!) A healthy smoothie works from inside out to keep you hydrated and give you all the nutrients you need for clear and glowing skin. Below are a few of my favorite smoothie recipes for beautiful skin. Don’t worry, they are super easy to make! (2 servings)

1. Purple Dreams Berry Smoothie Recipe: 1 frozen bananas, skin removed and cut into chunks – 1⁄2 cup frozen blueberries 1⁄2 cup frozen raspberries 1⁄2 cup orange juice – 1/2 cup water 2 Tablespoons ground Flax Seed (1 scoop of Whey vanilla protein powder optional) Directions: Put bananas, blueberries, raspberries, orange juice, water, flax seed in blender and mix until smooth. You can add more or less liquid, depending on the desired thickness of the smoothie you like. ( I add the protein powder if I’m having at breakfast before school because it gives me a bit more energy and keeps me full through a long morning.)


yummy! xo

2. Tropical Paradise Smoothie Recipe: 1 cup shredded lacinato kale (or just normal kale will do..) 1 cup frozen mango 1/4 cup fresh mint Juice of one lime 1 cup coconut milk 1⁄2 cup vanilla or plain yogurt 1 tbsp honey 1 tablespoon chia seeds 4 ice cubes Directions: Put kale, mint, lime juice, coconut milk, yogurt, honey, and chia seeds in blender and mix. Then add mango and ice cubes to mix until smooth. Enjoy!

P.S. Smoothies taste better when they’re accessorized! Add cute straws, umbrellas, and maybe even a flower… !

The willa® Skincare Philosophy: Starting a skin care system NOW is so important for a lifetime of healthy skin. After all, you don’t wait until you get a cavity before thinking about brushing your teeth. You don’t wait until you develop health problems before you start eating fruits and vegetables. So don’t wait until your skin breaks out or you get a sunburn before caring for your skin.

willa® 3 Step Daily Skincare Routine 3 Important steps, twice a day, is essential to maintain clear, bright, healthy-looking skin.

Step 1: Cleanse with willa

Start Fresh Foaming Facial Cleanser. Consistently removing dirt and oil with our gentle foam keeps skin clean and clear. ®

Step 2: Hydrate with willa

Face Friendly Clear Face Moisturizer. Maintaining skin’s balance with this lightweight, clear moisturizer keeps skin hydrated and comfortable. ®

Step 3: Protect with willa

Face the Day SPF 30. Keeping skin protected with this natural, powdery-smooth natural sunscreen prevents damage and keeps skin healthy for a lifetime. ®

willa® listened to what girls said they wanted in their natural skincare products


I don’t wash my face because cleansers irritate my eyes and aren’t fun.

ok, so We:

Created a liquid-to-foam cleanser that gently removes pore-clogging dirt, oil and the yucky remains of the day impurities without irritating or stripping your skin. willa® Start Fresh Foaming Facial Wash

You Said:

Sometimes I like to freshen up after dance, gym, soccer....(I do it all)

ok, so We:

Ceated lavender cleansing towelettes that provide a light, cool and refreshing clean. They’re great for after sports or on the go. willa® On the Go Gentle Cleansing Lavender Facial Towelettes


I don’t like to moisturize because it makes my skin feel greasy and I’m afraid it will clog my pores and make me break out.

ok, so We:

Created an oil-free fragrance free, instantly hydrating moisturizer that’s light, fragrance-free and absorbs quickly. No greasy shine!

willa® Face Friendly Clear Face Moisturizer

a sticky body Because no one wants r to absorb. cream that takes foreve You Said:

I want a body moisturizer that feels smooth and dries quickly.

ok, so We:

Created a skin nourishing body moisturizer that smoothes onto skin, absorbs quickly and gives a soft, healthy glow. willa® Be Brilliant Daily Body Lotion

ACNE You Said:

When I get a breakout, I want something that clears acne fast and is easy to carry, easy to use.

ok, so We:

Created an acne spot treatment that clears breakouts fast--all in a portable, easy to use slant-tip click applicator. willa速 Take Action Acne Spot Treatment

You Said:

I want a fun, spa-day product that gives my dull, oily skin an instant makeover.

ok, so We:

Created a velvety, fun, green clay cucumber mask that removes excess oils and makes skin look its best. willa速 Fresh Face Cucumber Face Mask Packette

SPF You Said:

I don’t use sunscreen because I hate the way it feels and looks on my face. Sunscreens are too white, too sticky and smell weird.

ok, so We:

Created a super lightweight, silky-smooth oil-free sunscreen with a subtle tint and soft, powdery, dry feel. (And it’s Instagram friendly:-)

willa® Face the Day SPF 30 Tinted Face Protection

You Said:

I want a body lotion with a touch of glamour.

ok, so We:

Created a lightweight tinted moisturizer that hydrates and evens skin tone with SPF 15 and a hint of shimmer. Super Glam!

willa® Born to Glow Broad Spectrum UVA/UVB SPF 15 Tinted Shimmer Body Lotion


a new willa r o f a e id ve an now! Do you hae product? Let us k skincar .com/ask-willa willa


Hit the snooze button

7:00 AM

Get out of bed and turn on ipod and choose my outfit

8:00 AM

Cleanse/Hydrate/Product with willa速

9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM

Cleanse/Hydrate/Treat with willa速

Photography by Annie Lefforge inspired by willa

Hi! I’m Annie. I’m from Fayetteville, Arkansas and I’m 14 ye ars old. I started photography as an Inst agram photographer@oceannie and ha ven’t been able to put it down my camera since. I love using willa® skincare and was beyond excited about this opportunity to take photos inspired by willa®. I like to work by picking up my camera and shooting an ything and everything around me - you can make anything look artisitic with a cam era and an active mind! @oceannie


r u o y ® a l l i ASK w s n r e c n o c skincare


What causes acne and pimples?

ANSWER: Oil, dirt and dead skin cells. What makes a a pimple is too many dead skin cells, too much oil and not enough cleansing. First, dead skin cells sit on skin’s surface; then dirt and other impurities accumulate and finally, oil is produced. When the oil comes to the skin’s surface, it’s blocked by dead skin cells, dirt and other things. That blocks oil and combines with bacteria and causes pimples.




My skin is great. Why do I need skin care?

ANSWER: It’s important to start early to keep your skin great. If you neglect your skin early on you will pay the price not just in the long run (premature wrinkles, uneven skin, etc.) but in the near future, as you increase your chances of breakout, pimples, blemishes and overall skin dullness. In other words, you are likely to lose that great skin.


SPF “broad spectrum,” what does it mean? Why should I care? ANSWER: The sun has two kinds of damaging rays: UVA and UVB. UVA ages skin; UVB burns. Broad spectrum means you are protected against both. Which is, of course, what you want.



Friends tell me I look great when I have a tan. Is it really that bad?

ANSWER: Tanning may look healthy, it’s actually very unhealthy. Let’s keep it real: 90% of skin damage is from the sun and environment – and once it’s damaged, it’s damaged. It may not seem like a big deal now, but when you’re skin looks all wrinkled and spotty before your time, it will be. And that’s not even mentioning the dangers of skin cancer.



Is Face the Day a makeup foundation?

ANSWER: No, it’s only for sun protection. The subtle tint is to offset the whiteness that can come from a sunscreen.



My skin is oily and feels greasy - I don’t want to use a moisturizer. Why would I ever use one?

ANSWER: You want to hydrate your skin to keep it balanced. Face Friendly moisturizer is a lightweight, clear hydration with exactly you in mind – no heaviness, no greasiness, no pore clogging – just enough hydrator so skin is comfortable and smooth.


Why would I wear a sunscreen when the sun’s not out? ANSWER: Contrary to popular belief, your skin can and does get damaged even when the sun isn’t shining. And who wants damaged skin? Wear natural sunscreen 365 days/year.



Have a skincare question? ask us @

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#willagirls #bff #friendship #friendsforlife #nyc #loveher #mywilla #foreverandalways #goodtimes #loveit #reunited #besties

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how to DIY flower sunglasses go to


Free full size towelettes with purchase of willa速 3 step routine code: 3step *While supplies last. This does not include sales tax or shipping. To redeem go to and purchase one willa速 Start Fresh foaming face wash, one willa速 Face Friendly clear moisturizer and one willa速 Face the Day SPF 30 then insert the coupon code above in the coupon code area on the shopping bag page then click update. Offer expires January 31, 2014.

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willagirl magazine fall 2013  

magazine just for tweens

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