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PRODUCTIONS | EVENTS | TALENT | RETAIL MARKETING


CONTENT Sterling Quality 3 Making People Happy

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Vision & Strategy 5 Productions 6 Events 8 Talent 10 Retail Marketing 12 Our Promise 14 Get Your Share of Happiness Today

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Prepared by the Communications & Public Affairs Department Copyright Š 2013, The Sterling Quality Company Limited.

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Welcome to our world! It gives us great pleasure to present to you, with what we believe is one of the most compelling media and entertainment offerings in this region-one that we know will deliver happiness on all fronts. Since inception in May 2000, Sterling Quality has produced some of the most memorable entertainment experiences spanning theatre, concerts, events and television and in the process been behind the exposing and development of enduring creative talent. We have grown into a leading creator, producer, distributor, licensor and marketer of media and entertainment experiences and their related businesses across current and emerging media and platforms, through a consistent commitment to quality, innovation and customer service excellence. Our commitment as espoused in our mission is to make people happy through exceptional entertainment experiences, encounters and memories, guided by our core values of quality, creativity, customer focus, team work, integrity and responsibility towards our communities, customers, employees and shareholders. In the following pages, you will discover how that mission applies to you whether you are young woman, business owner, entrepreneur or advertiser and hopefully make the decision to get your share of happiness, by subscribing to our offerings. When you do, be assured that we will be every bit engaged in making you happy through our world-class media and entertainment experiences and services. Thank you for choosing Sterling Quality.

Paul J. Oyier & Peter J. Oyier Founders, The Sterling Quality Company Limited

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Making People Happy Entertainment is an industry skilled at building smiles and inducing laughter with a creative flair while offering a particular rest and pleasure that is not only fun, but dearly needed in this world full of demands and due dates. Entertainment at its best, catches people at their best, without worries, spending quality time with their families or friends. We see entertainment, not as a luxury, but as a necessity that enriches the lives of those who embrace it wholeheartedly. Sterling Quality’s philosophy is rooted in creating entertainment experiences that put smiles on people’s faces and beautiful memories to last

a lifetime. We do this passionately for individuals, couples, families, companies and communities-both young and oldthrough various platforms. That is why we are devoted-day and night-to making people happy®.

“There is a time for everything, and a season for every activity under heaven.” - Book of Ecclesiastes Chapter 3 verse 1

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“We see entertainment, not as a luxury, but as a necessity that enriches the lives of those who embrace it wholeheartedly.”


Vision & Strategy

“…become the home of East Africa’s most valuable media and entertainment brands and related businesses…”

Our vision is to own and manage East Africa’s most valuable media and entertainment brands, while maintaining an unparalleled reputation for quality. We are inspired by the company’s vision and motivated daily by how we can personally make customers happy, guided by our core values of Quality, Creativity, Customer Focus, Teamwork, Integrity and Responsibility towards our community. Sterling Quality is pursuing a product leadership and customer intimacy strategy to become the home of East Africa’s most valuable media and entertainment brands and related

businesses, for the emerging middle and upper middle class segments, by consistently delivering exceptional entertainment experiences, encounters and memories while creating a loyal customer base to generate consistent revenue growth. Our iconic brand, first-class founders, industry-changing teams, commercial expertise married with creative excellence and over thirty years of combined experience, give us valuable mileage to achieve our vision and grow a world-class media and entertainment industry in East Africa.

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Productions Sterling Quality Live Sterling Quality Live creates and develops original works and licensed local and international content, under its various live entertainment brands spanning musical theatre, concerts, plays and festivals. • Live Production Services We provide services to producers, creative services companies and professionals that require creative and production expertise in delivering world-class entertainment in a live setting. Our services include: creative concepts and scripting; artistic direction; talent booking and co-ordination, sound and lighting; photography and video; costumes and equipment hire and production management. • Live Entertainment Productions We create and develop original works

alongside producing licensed local and international content, under our various live entertainment brands spanning musical theatre, concerts, plays and festivals: • Live Hospitality & VIP Services Our Hospitality & VIP Experiences service makes your experience at our shows unforgettable-for all the right reasons. Whether you are looking to treat yourself, your partner, family or are looking to organize corporate hospitality with a difference, with a customized offering or any of our hospitality packages. Our hospitality packages will ensure that you and your guests enjoy a spectacular show coupled with the grandeur of being spoiled by luxurious hospitality in a private and tasteful setting away from the crowds, making for a special and unforgettable evening.

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• Live Entertainment Marketing We offer live entertaiment marketing solutions that enable advertisers and sponsors, to tap into our lucrative audience and membership base of consumers that it we deliver annually through our live entertainment brands and digital platforms. Our marketing solutions include production sponsorship and advertising; corporate hospitality and VIP experiences, onsite activations, sampling and lead generation. • Live Club Card Subscribing to the Sterling Quality Live Club Card gives live entertainment fans unrivalled benefits across our live entertainment brands.


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Sterling Quality Television Productions We are an independent producer of quality broadcast, communications, brand entertainment and film content for local and international audiences and clients. We uniquely and effectively assemble creative and technical talent to develop, produce and market a variety of content while also providing creative industry players with creative, technical, equipment hire and marketing services. • Broadcast Productions We work in television drama, entertainment, children’s programming and documentary and factual programming offering creative & scripting services; equipment and studio facilities; music soundtracks, post-production, content licensing and content sales and distribution.

PRODUCTIONS BRAND ENTERTAINMENT LIVE & TV PRODUCTION SERVICES

• Corporate Communications We handle every aspect of video communications for any corporate project from the brief, scripting, strategy, studio work and editing to the finished DVD and web clips. Our corporate communications services can be broken down into four main areas: Corporate Television, TVC & Infomercial Production, Communications Support, Creative Media and Web Media Delivery. • Brand Entertainment Productions We work closely with advertisers and agencies to engage and sell their brands to their target markets, by creating and producing branded entertainment properties, across multiple platforms with television formats like drama, entertainment, game shows, animation & children’s and reality TV.

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ENTERTAINMENT MARKETING & DISTRIBUTION LIVE CLUB CARD

• TV Equipment & Facilities Hire We have an inventory of production equipment to not only support our own productions, but those of independent producers. This combined with the inventory of our partners and suppliers enables us to offer filming equipment; sound & lighting equipment; digital screens, TV edit suites and sound recording booths • TV Marketing & Distribution We offer television marketing and distribution solutions for third-party productions. Additionally we work with local and international independent producers to distribute their projects in East Africa alongside production sponsorship and product placement consultancy.


Events Quality Live Events produces and Sterling Quality oversees every element necessary to Sterling Quality Live creates and develmaking your event a success. ops original works as well as producing We are alocal totaland event productioncontent, and manlicensed international agement resource, with some of under its various liveworking entertainment the most talented and highly respected brands spanning musical theatre, convendors, producers and directors in the certs, plays and festivals. industry to challenge traditional event production standards by creating and ex• • Live Production Services ecuting events that inspire, motivate and We provide services to producers, creaamaze guests and audiences. tive services companies and profession• Events als Corporate that require creative and production We help companies access the power and expertise in delivering world-class enterprestige of the performing arts by develtainment in a live setting. • oping ideal entertainment packages to Our services include: creative concepts suit their business objectives, marketing and scripting; artistic direction; talent initiatives and communication strategies. booking and co-ordination, sound and Clients rely on us to handle everything lighting;can photography and video; cosfrom to execution forproduclaunches tumesstrategy and equipment hire and and anniversaries; dinners and cocktails; tion management.

galas; brand entertainment events; exhi• bitions; teambuilding Productions and incentive and • Live Entertainment recognition events. We create and develop original works • • Private producing alongside Events licensed local and international We believe that content, people underlove our various having a live entertainment good time. We deliver brands good spanning times! musical andindividuals, festivals: • theatre, Our privateconcerts, events plays enable families • Silver and Stagefriends Musicals: to our share flagship treasured moments live entertainment and memories brand, together launched at wedin dings November and engagements, 2002, with over birthdays, ten produccelebrations tions to and itsanniversaries. credit specializing in the ofinvitations; premium original and Weproduction take care of logistics; crealicensed world-class musical theatre tive and content development; talent and • and concerts.creative media; set design entertainment; andPlays • themed Direct: décor; our sound straight-plays and lighting; brand, floral launched and gifts in and 2007, foodspecializing and beverage. in the of original plays as well as • production Creative Media licensed international works,offers to satisfy Our Creative Media Team prea growing demand for entertaining event, event and post-event communicaand well-produced plays.

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tion solutions that help companies and • • Gentlemen brands to leverage In Concert: a variety our second of media in creative most successful ways thatlive deliver entertainment and reinforce their brand, messages. specializing in the production of unique music concerts since Our visual experts comprising of 2006, graphic featuringvideographers, men from different profesdesigners, photographers sional backgrounds. • and presentation specialists collaborate with • Leading our clients Ladies to Live: deliver specializes exceptional in the meeting production content of unique in an engaging music concerts and captivating since way 2007,through: featuring message women branding; from pre-event professional onbackgrounds. screen commu• differentmessaging; nications; video storytelling • Classical Concert Series: and this coverage; live printed messaging; digital photography; entertainment brand is a pioneer in post-event messaging; packfusing classical musicwide-screen with contempoage andmusic smartofphone event apps.since • rary all backgrounds • Signature 2008. It features Event Productions local and internationWealdevelop classicaland musicians produce in our an intimate own signature and events, uniquely offering designed discerning experience. lifestyle, epicurean and cultural events enthusiasts bespoke experiences, while giving adver-


tisers and sponsors a unique opportunity to reach this lucrative market in meaningful ways.

er annually through our signature event brands and digital platforms.

Our signature event brands include:

Our marketing solutions include production sponsorship and advertising; corporate hospitality and VIP experiences, onsite activations, sampling and lead generation.

• Vista Nites; a culturally-themed dinner dance event brand that promotes music, food, dance, décor and dressing from the Caribbean-Latin American region. • Epicurean Series; a calendar of events that brings together business leaders with celebrity chefs to enjoy the very best in food and drink culture across Kenya and the region.

• Events Club Card Subscribing to the Sterling Quality Events Club Card gives guests unrivalled benefits across our signature event brands.

• Signature Event Marketing We offer event marketing solutions that enable advertisers and sponsors, to tap into our lucrative target market and membership base of consumers that we deliv-

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CORPORATE EVENTS

PRIVATE EVENTS

CREATIVE MEDIA

SIGNATURE EVENT PRODUCTIONS

SIGNATURE EVENT MARKETING

EVENTS CLUB CARD


Talent Sterling Quality QualityTalent Live is a one-stop-shop for the talent needs of companies and inSterling Quality Live creates and develdividuals under three main divisions. ops original works as well as producing • Sterling Quality Talent Management licensed local and international content, & Literary Agency under its various live entertainment We represent writers, brands spanning musicalactors, theatre,directors, conmusicians, voice-over artists, certs, plays facilitators, and festivals. MCs alongside fashion models and media personalities. We are source of fresh and • • Live Production Services engaging talent. We provide services to producers, creaWe work with casting directors, agents, tive services companies and professionproducers, event managers, distributors, als that require creative and production advertisers, publishersworld-class and media netexpertise in delivering enterworks to in supply them with the best and tainment a live setting. • most relevant talent for their productions, Our services include: creative concepts events, advertisements, programmes and and scripting; artistic direction; talent publications. booking and co-ordination, sound and Our services include and booking lighting; photography video;and cos- contracting; and hire general managetumes andcasting equipment and producment. tion management.

•• Academy of Theatre, Film & Television • Live Entertainment Productions • Arts We are anand independent talentworks developWe create develop original ment and producing training institute alongside licenseddedicated local and to launching andcontent, developing theour professional international under various careers of aspiring brands actors, spanning performers and live entertainment musicreatives in the theatre, film and television cal theatre, concerts, plays and festivals: • industries. • Silver Stage Musicals: our flagship Welive develop and run brand, programmes deliventertainment launched in ered through evening, weekend, holiday November 2002, with over ten producandtions short courses and workshops to its credit specializing in thethat uniquely combine theoryoriginal with practice production of premium and under experienced and musical practicing faculty. licensed world-class theatre Our programmes concerts. include; Presenting for • and Television; Writing for TV and Theatre; • Plays Direct: our straight-plays brand, Acting for TVinand Theatre; Vocal Training; launched 2007, specializing in the Personal Branding and a Youth Holiday production of original plays as well as Academy. licensed international works, to satisfy a growing demand for entertaining and well-produced plays.

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• Corporate Performance School • Gentlemen We offer corporate In Concert: humanour capital second consultancy most and successful training live programmes entertainment in association brand, with specializing the Serenity in the Group, production that are designed of unique tomusic develop concerts presentation since 2006, and communication featuring menskills fromfor different professionals profes- in the public, backgrounds. private and non-governmental • sional sectors. • Leading Ladies Live: specializes in the Known production as the of Corporate unique music Performance, concerts it is offered since 2007, to individuals featuringand women organizations from as one-to-one professional coaching; backgrounds. in-house pro• different grammes and public Series: programmes. • Classical Concert this live Weentertainment work closelybrand with is voice a pioneer specialists, in movement fusing classical and body music language with contempopractitioners,rary personal music of branding all backgrounds consultants, since film and2008. theatre It features directors, local actor and and internationtelevision presenters, al classical to musicians offer compelling in an intimate and practical and content uniquely for designed the overall experience. optimum performance of the organization from a communications stand-point.


Our courses and workshops include: workplace and personal communications skills; presenting to the media; personal branding; public speaking; presenting to live audiences; physical presence and body language; voice training; executive coaching; conference presentations and role play and forum theatre.

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TALENT BOOKING & CONTRACTING

TALENT DEVELOPMENT PROGRAMMES

CORPORATE TRAINING


Retail Marketing Quality Live Retail Marketing better Sterling Quality known as SQRM, is a full-service marketSterling Quality Live creates and develing and communications services agency ops original works as well as producing specializing in shopping centre and retail licensed local and international content, marketing, offering end-to-end services to under its various live entertainment retail property owners and managers, adbrands spanning musical theatre, convertisers and merchants. certs, plays and festivals. • Retail Advertising & Experiential Marketing • • Live Production Services Our retail advertising and experiential We provide services to producers, creamarketing service is available to advertistive services companies and professioners, merchandisers and event producers, als that require creative and production keen on investing their marketing spend expertise in delivering world-class enterin effective campaigns in the three key retainment • areas:in a live setting. tail Our services include: creative concepts • Media: Our retail media options are imand scripting; artistic direction; talent pactful and virtually unlimited. We have booking and co-ordination, sound and unique expertise in reaching shoppers lighting; photography and video; cosand can provide advertisers with tools tumes and equipment hire and producincluding media production and the tion management.

planning, buying and deploying of our • Live Entertainment array of media Productions and experiential • wide marketing options: food court media; We create and develop original works sky banners; interior medialocal andand specalongside producing licensed taculars; exterior media and spectacuinternational content, under our various car park media; spectaculivelars; entertainment brandsdigital spanning musilars; printconcerts, and digital media and retail cal theatre, plays and festivals: • audio • Silver Stage Musicals: our flagship • Space: Our clientbrand, malls launched provide in the live entertainment physical, high traffic space ideal for November 2002, with over ten producbrand launches and tions toactivations, its credit specializing in generthe advertising. • al production of premium original and • We licensed workworld-class with brands musical and companies theatre andaccomplish concerts. a variety of experiential • to and opportuni• marketing Plays Direct: ourpromotional straight-plays brand, ties: launched in 2007, specializing in the • production product events; of original product playspromotions; as well as licensed international filming locations (commercials, works, to satisfy TV a growing & features); demand meetings for entertaining and seminars; and well-produced concerts and parties; plays. lead generation;

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• pop-up displays and exhibitions. • Concert: our second • Gentlemen SponsorshipInOpportunities: most successful entertainment • Advertisers who live have a specific market brand, specializing in the production in mind, will find our sponsorship opof unique music concerts since 2006, portunities very effective. • featuring men from different profes• Regardless of the target market, we backgrounds. • sional work closely with consumer brands • Leading Live: custom specializes in the to build Ladies world-class retail proproduction of unique music concerts grammes, properties and events such since 2007, featuring from as: fashion; holidays; women teens and young professional backgrounds. • different adults; mums and women; children; sig• nature Classical events Concert and Series: festivals this and live shopper entertainment amenities. brand is a pioneer in • fusing classical music with contempo• Retail rary music Property of allMarketing backgrounds Advisory since We2008. understand It features the local needs and of internationretail property al owners classical and musicians managers, in an allowing intimate us to implement and uniquely effective designed marketing experience. management systems to protect their interests, by bringing together all elements of centre


management to increase market-share and footfall. Our marketing solutions are at all times commercially-focused and designed to achieve quantifiable results which deliver a return on your investment. Our knowledge of retail marketing practice enables us to work autonomously on your behalf or in concert with your marketing team. We are supported by quality suppliers and partners who are similarly skilled in retail property marketing and understand your requirement for value-for-money, as we provide services in: research; business planning; monthly reporting; branding & positioning; promotions and event management; advertising and PR management and customer service training.

• Merchant Marketing Advisory Services Our Merchant Marketing Advisory Team services work directly with merchants to help them with marketing efforts to drive traffic through their doors, by taking advantage of our experience, scale and leverage. Our services to merchants include: shopper communications; events & special promotions; website development & digital apps; E-Mail and SMS marketing and customer service training.

RETAIL ADVERTISING & EXPERIENTIAL MARKETING

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RETAIL PROPERTY MARKETING ADVISORY

MERCHANT MARKETING ADVISORY

CUSTOMER SERVICE TRAINING


Our Promise Sterling To Consumers Quality&Live Audiences: Our Promise: Sterling Quality Live creates and developsProduce • original exceptional works as well media as producing and enterlicensed tainment localexperiences, and international encounters content, and under memories its various through live entertainment our brands and rebrands latedspanning businesses. musical theatre, concerts, • Provide plays and excellent festivals. customer service that presents opportunities for greater • Live Production with Services our brands and relat• engagement businesses. Weed provide services to producers, crea• innovation and extending tiveContinuous services companies and professionthe boundaries (even breaking the als that require creative and production rules) of creativity world-class in presenting new expertise in delivering entermedia in and entertainment experiences. tainment a live setting. • Our services include: creative concepts and scripting; artistic direction; talent booking and co-ordination, sound and lighting; photography and video; costumes and equipment hire and production management.

To Businesses & Advertisers:

• Live Entertainment Productions • Our Promise: WePresent create and develop original works • a selection of quality media alongside producing licensed and entertainment brandslocal andand relatinternational content, under various ed businesses across allour current and liveemerging entertainment brands spanning musimedia platforms, to enable cal theatre, concerts, festivals: reach their plays targetand markets and • them audiences. • Silver Stage Musicals: our flagship • live Availentertainment a happy and brand, captivelaunched target marin ket and audience, eager November 2002, with overand tendisposed productowards their marketing messages tions to its credit specializing in the before, duringof and after enjoying production premium original our and entertainment experiences. licensed world-class musical theatre • and Develop customized and innovative concerts. • media and entertainment-based pro• duction, Plays Direct: our straight-plays brand, events, marketing and cuslaunched in 2007, specializing tomer engagement solutions in forthe their production of external original plays as well and as internal and customers licensed international works, to satisfy brand communications. a growing demand for entertaining and well-produced plays.

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• • Gentlemen In Concert: our second most successful live entertainment brand, specializing in the production of unique music concerts since 2006, featuring men from different profes• sional backgrounds. • Leading Ladies Live: specializes in the production of unique music concerts since 2007, featuring women from • different professional backgrounds. • Classical Concert Series: this live entertainment brand is a pioneer in fusing classical music with contemporary music of all backgrounds since 2008. It features local and international classical musicians in an intimate and uniquely designed experience.


Get Your Share of Happiness Today Everybody deserves some happiness and we pride ourselves in delivering happiness to our customers, employees and shareholders every day. Give yourself and your company a break today, by connecting with us and finding out how we can make happiness work for you. We are waiting to hear from you.

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www.sterlingq.com The Sterling Quality Company Limited a ma jority Kenyan-owned and operated enterprise.

A : 8 Downhill Court, Riara Lane, Nairobi.

P : P.O. Box 10216 – 00100, Nairobi.

T : +254-20-263 10 86

M: +254-703-647-947

E : happy@sterlingq.com

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