Inbound Links Exchange And How It Helps Your SEO Campaign There are many techniques incorporated in an SEO campaign and one of them is inbound linking. A link text, as the name implies, is a link that is made from a string of text that people click to get to a particular site. It is considered as the most important factor to improving the page ranking of any website. Being an online entrepreneur in Toronto, you must have felt that the competition among online businesses can be very difficult thus to start this particular SEO strategy, it is crucial that you hire a company that provides SEO services Toronto such as link building. However, before you look for the right company, it is important that you understand the general idea behind inbound links. Why Are Inbound Links Needed? Long before search engine optimization became popular, most search engines use link popularity as a way to determine the ranking of a particular search term. This is the early beginning of link building. Link building is basically linking your website to other websites that matter. Inbound links refer to the number of links coming into the page thus the name. The more links you have to other websites, the more visible you become in major search engines. In fact, the more inbound links that comes to your site, the more your site will be indexed to search engines. How To Get Inbound Links Inbound linking is not only about linking your site to other websites that are relevant to your niche. Today, there are many ways to promote inbound linking and if you hire a company that provides SEO Toronto, then they will not only work to get your site linked to other websites but also use other platform to increase your link network. Below are the examples of places where you can get inbound links. Directories â€“ This platform provide one-way link to website. In most cases, whenever people go online to look for information, going to directory pages is one of the things that they do thus it is very crucial to utilize directory pages. Although submitting links and information to directories can be time consuming, it can be easily done with the help of an SEO firm. Forums â€“ Joining forums can also be helpful in improving inbound links. Make sure that you place the link of your site to the signature line. When joining forums, it is important that you are an active forum member. Keep on posting posts and make sure that the links that you post are in plain HTML format so that they can be viewed by the search engine spiders. Link exchange center â€“ Another way to build inbound links is to join link exchange centers. This site is similar with online directories but they have categories for different websites. However, when joining these sites, it is important that you understand which ones are legal. Apparently, there are some sites that Google disapprove of so it is best to stay away from these sites. Link building is a very important tool in improving page ranking. In order to get this strategy done right, hiring companies that offer SEO services Toronto is crucial.